SYS-CON MEDIA Authors: Roberto Medrano, Dmitriy Stepanov, Gilad Parann-Nissany, Srinivasan Sundara Rajan, Sean Houghton

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Modere Celebrates Official Launch in US

Social Marketers from Around the Globe Participate in Beverly Hills Launch Event


SPRINGVILLE, Utah, Feb. 14, 2014 /PRNewswire/ -- Modere (https://www.modere.com), the first Social Retail company dedicated to creating stylish, safe and smart products across the essential lifestyle categories, today announced its official launch. In connection with the launch, Modere hosted a monumental event called ModereOne on February 6-8, 2014 at the Beverly Hilton in Beverly Hills. At the event, hundreds of Social Marketers had the opportunity to discover the latest on the Modere brand, new product launches, technology advancements, experiences and more. Modere also unveiled a revolutionary new ecommerce website, and a mobile app featuring innovative, first-of-its-kind technology.

The event featured comprehensive workshops, tech-lounge, hands-on product demonstrations, a performance by special guest and emerging music artist Lo-Fang, and a red carpet event with performance by DJ Valida.

Modere's innovative social marketing strategy enables people to promote the brand by simply referring and sharing its stylish, safe and smart Modere products while generating income and rewards. Modere, which is the first company to bring high-end fashion and style to safe non-toxic products, has taken the lucrative opportunity behind direct sales and combined it with the social shopping experience to develop an industry-changing concept called Social Retail.

"We are thrilled to officially launch Modere and are excited about the opportunities ahead," said Robert Finigan, Chief Marketing Officer of Modere. "Modere is well-positioned to capitalize on the changing dynamic of the traditional retail landscape while pioneering the creation of a new industry, which caters to both the savvy social marketer and today's modern shopper."

About Modere
Modere is safe made sexy. We offer a category-leading portfolio of lifestyle essentials—personal care, health & wellness, and household products that are equal parts safe, high performing, and beautifully designed. Our formulas are proven and tested, and have been trusted by customers around the world for more than 25 years. At Modere, we create more than just products—we create meaningful experiences. The Modere experience is catered specifically to the modern lifestyle, which takes place at the intersection of stylish, safe, and smart.

Contacts
Jonathan Keehner / Gabrielle Miller
Joele Frank, Wilkinson Brimmer Katcher
212-355-4449




SOURCE Modere

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