|By Business Wire||
|February 14, 2014 11:07 AM EST||
Research and Markets (http://www.researchandmarkets.com/research/9f2vdv/global) has announced the addition of the "Global Electrophotographic Printing Market to 2018" report to their offering.
The Global Electrophotographic Printing market has several drivers that are contributing to the growth of the market. One such driver is the growth in digital printing. The increasing adoption of digital printing has adversely affected the traditional printing process. In addition, the market has witnessed advancements in hybrid printing technology, which includes both digital and conventional printing processes, due to the increasing adoption of digital printing. Digital printing is forecast to grow at a rapid rate during the forecast period, leading to its increasing percentage share in the Global Print market.
Companies are increasingly finding it difficult to retain existing customers, attract new ones, and gain customer loyalty. This is compelling brand managers to increase their organizational spending on marketing activities, and more precisely, on the packaging of their products. An innovative label enhances brand appeal and enables companies to gain a competitive edge over their competitors. A good label also has the potential to attract the attention of customers. The Global Electrophotographic Printing market is witnessing an increase in spending in the Label Printing segment, whereby the customers in this segment are increasingly making higher investments in labeling products to enhance their brand image. Therefore, the need for innovative labeling and better graphics is driving the Label Printing segment of the Global Electrophotographic Printing market. Hence, the increasing application of electrophotographic printing to print labels is another trend which is expected to lead the growth of the Global Electrophotographic Printing market during the forecast period.
Further, the report states that despite the presence of several drivers the growth of the Global Electrophotographic Printing market is curtailed by various challenges. One such challenge hindering the growth of the market is the negative impact of the ongoing global recession, which had a major impact on the Commercial Printing segment of the market. Lehman Brothers Inc. declared bankruptcy in 2008, and this had a major impact on the Commercial Printing segment. As it was the major financial provider to the Commercial Printing segment, its bankruptcy reduced the year-on-year shipment of electrophotographic printers, which affected the growth of the Global Electrophotographic Printing market.
The key vendors dominating this market space are:
- Canon Inc.
- Eastman Kodak Co.
- Hewlett-Packard Co.
- Konica Minolta Inc.
Key Topics Covered:
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
04. Market Research Methodology
06. Market Landscape
07. Market Segmentation by Application
08. Market Segmentation by Type
09. Market Segmentation
10. Geographical Segmentation
11. Buying Criteria
12. Market Growth Drivers
13. Drivers and their Impact
14. Market Challenges
15. Impact of Drivers and Challenges
16. Market Trends
17. Trends and their Impact
18. Vendor Landscape
For more information visit http://www.researchandmarkets.com/research/9f2vdv/global