SYS-CON MEDIA Authors: Roberto Medrano, Dmitriy Stepanov, Gilad Parann-Nissany, Srinivasan Sundara Rajan, Sean Houghton

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Innovative DayDreamer Sleeper Lets Babies Sleep More Naturally, Freeing Up Mom's Time

VACAVILLE, CA--(Marketwired - February 14, 2014) - DEX Products today announced the introduction of an innovative solution for busy parents, providing their babies with the benefits of naturally-inclined sleep in a convenient, portable design that can go anywhere mom goes: the DayDreamer™ Sleeper.

Developed by an infant product specialist, the DayDreamer Sleeper ($129.99) is designed for babies and incorporates advanced ergonomics, including a comfortable 28-degree incline that allows napping in a relaxed, natural posture. DayDreamer's moisture-wicking fabrics and perforated inner core help prevent babies from overheating, while the soft, breathable cover can be easily unzipped for machine washing. 

Other features include a flat base to provide enhanced stability for floor positioning and a one-hand-release safety harness. The DayDreamer's high sides add extra security as well as eliminate the need for baby to reach for fallen toys.

The DayDreamer's unique design was some 20 years in the making, incorporating a wide-range of features to meet the needs of both baby and mom alike. The company's extensive consumer research helped to yield significant improvements over other chair and sling designs already on the market.

"We're excited to be able to help parents be more productive by letting them be nearby while their babies sleep comfortably, day or night," said Jason Clute, President of California-based DEX Products. "We consider the DayDreamer Sleeper to be the most comfortable and versatile infant seat on the market today."

"The DayDreamer Sleeper is a product I would definitely recommend to new parents," says Dr. Jamison Foster D.O. General Surgery. "I suggest infants sleep at an incline to help prevent plagiocephaly (flat head syndrome) as well as alleviate reflux, congestion and colic symptoms. The DayDreamer creates a safe sleeping surface which elevates a baby a comfortable 28 degrees."

Parents can take comfort in knowing that the DayDreamer Sleeper was meticulously designed to comply with all federal laws and to exceed the proposed standards outlined by the U.S. Consumer Products Safety Council. It also comes with a lifetime guarantee.

Offered in blue, pink and sage, the DayDreamer Sleeper is available at Babies "R" Us retailers nationwide, online at www.babiesrus.com and at select baby specialty retailers nationwide.

For more information, please visit daydreamersleeper.com.

About DEX Products
DEX Products. is a California-based company devoted to delivering innovative products for moms and dads. The company's goal is to make parents' lives easier by making child safety and comfort their number-one priority. DEX uses the highest quality materials on child-tested and parent-approved products.

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