SYS-CON MEDIA Authors: Adrian Bridgwater, Yeshim Deniz, Elizabeth White, Sean Houghton, Glenn Rossman

News Feed Item

Dragons Could be in Deep Doo as Entrepreneurs go it Alone and Clean up!

LEDBURY, England, February 17, 2014 /PRNewswire/ --

The Dragons' Den experts could be in deep 'doo' as brother and sister duo, Stuart Kirby and Helen Morris, celebrate quadrupling sales growth with their innovative pet waste clearer, despite failing to secure investment from the 'experts'.

On the evening of Sunday 26th January, during the Dragons' Den show, the duo faced the Dragons - and despite having an innovative product, failed to secure any investment for their unique product - The dooup Complete Pet Waste Clearer. Nine months on and the business has never been stronger, reporting sales of more than £150,000.  

The next generation pooper scooper for the garden, with its patented 'scoop-flush technology' and 5 in 1 functionality, is the first to provide a truly contactless solution to animal waste collection.  It covers, clears, sanitises, stores and seals away dog waste, conveniently storing around a week's worth of waste before the biodegradable bag inside automatically seals upon removal. The built-in sanitiser contains Byotrol's powerful, gentle and long-lasting technology to give garden users the peace of mind of not only clearing after their dog's waste quickly and easily but also by helping to prevent the spread of bacteria and parasites.

In 2005, Peter Jones claimed that 'someone should invent something to clear up dog waste'. And yet, 8 years on when only scoops and grabbers are available on the market, the Dragons, when presented with the unique gadget, failed to see the potential.

Despite the dragons 'poo pooing' the idea, the dooup is now selling well online, is available to buy in 45 PamPurred Pet stores and has started to gain traction globally, attracting attention from pet owners around the world. What's more, the dooup was recently crowned 'Best Selling New Product' by the leading UK catalogue company, Scotts and Co.

Managing Director, Stuart Kirby, says that they are pleased with the progress made in 2013;

"Despite the Dragons not seeing the potential in the product, sales have since quadrupled, and while we've not had much of a marketing budget, our success proves that the dooup is a viable solution for pet owners. We're looking forward to expanding our product range, exploring new markets and investing in sales and marketing in 2014."

The company has also been awarded a grant to support the development of a new on-the-go pet hygiene product. Marketing Director, Helen Morris, added;

"We are working with one of the UK's 46 Areas of Outstanding Natural Beauty to help preserve a much-loved walking attraction, the Malvern Hills. They are supporting the development of our second product for dog walkers, which is a clear sign that the business and brand are doing well. We have the right people behind us who share our vision to make a cleaner and more sustainable Britain."

Along with aims of being the brand leader in pet hygiene, Maface Solutions and the dooup brand are perfectly positioned to provide the best clearing, cleaning and storing devices to assist with the process of turning dog waste into usable energy.

For more information visit http://www.thedooup.com

Notes to editors
For more information, imagery or to arrange an interview, please contact:
Helen Morris (Marketing Director)
T: +44-(0)1531-636-725
E: [email protected]

SOURCE Maface Solutions Ltd

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the ...
This builds on Puppet Labs' first class Windows support, including native .MSI packages for x32 and x64 operating systems, modules to extend common Windows server management tools, including Powershell, and integrations with Microsoft Azure and Visual Studio. By automating common Windows administration tasks, Puppet Labs is enabling users to adopt DevOps practices, thereby reducing the time needed to deploy applications from weeks to hours.
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
There's Big Data, then there's really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at Big Data Expo®, Hannah Smalltree, Director at Treasure Data, discussed how IoT, Big D...
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective ...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using ...
"SAP had made a big transition into the cloud as we believe it has significant value for our customers, drives innovation and is easy to consume. When you look at the SAP portfolio, SAP HANA is the underlying platform and it powers all of our platforms and all of our analytics," explained Thorsten Leiduck, VP ISVs & Digital Commerce at SAP, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Ar...
The term culture has had a polarizing effect among DevOps supporters. Some propose that culture change is critical for success with DevOps, but are remiss to define culture. Some talk about a DevOps culture but then reference activities that could lead to culture change and there are those that talk about culture change as a set of behaviors that need to be adopted by those in IT. There is no question that businesses successful in adopting a DevOps mindset have seen departmental culture change, ...
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
SYS-CON Media announced today that Skytap blog on "DevOps Journal" exceeded 84,000 story reads. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done. Noel Wurst is the managing content editor at Skytap. Skytap provides SaaS-based dev/test environments to the enterprise. Skytap solution removes the inefficiencies and constraints that comp...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.