SYS-CON MEDIA Authors: Carmen Gonzalez, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Mobile Media Summit to Unite Global Advertisers at Mobile World Congress

Two-Day Summit Will Bring Together Top International Agencies and Brand Executives

LOS ANGELES, Feb. 17, 2014 /PRNewswire/ -- Mobile Media Summit, the largest mobile media and advertising conference in North America, has partnered with the GSMA to produce Mobile Media Summit @ Mobile World Congress, taking place Feb. 25-26, 2014 in Barcelona's iconic Fira Montjuic.

(Logo: http://photos.prnewswire.com/prnh/20130828/LA69825LOGO)

Mobile World Congress is the largest event in the mobile industry, while Mobile Media Summit's conferences engage the top brand marketers, advertising agencies, publishers, app developers and mobile/ad tech companies from around the world. The Mobile Media Summit @ Mobile World Congress will be the destination for these groups to come together to discuss the ever-expanding mobile media and advertising market.

The two-day Summit will commence with "30,000 Feet and Climbing: What CMOs Want in Mobile," with Ogilvy Chief Digital Officer Brandon Berger, Mindshare Worldwide Chief Digital Officer Norm Johnston, Universal McCann Germany CEO Sven Weisbrich, PHD Network Chief Operating and Digital Officer Craig Atkinson, and moderator Scott Swanson, President of Global Advertiser Services, Opera Mediaworks. Location targeting, hyperlocal advertising, cross-screen, RTB and much more will be covered throughout the event, which will close with "Brand Ballers," featuring Nestle Global Chief of Digital Pete Blackshaw, L'Oreal Paris VP-Global Integrated Communications Marie Gulin, Intel Global Media Director Rebecca Brown, and moderator Mike Parker, Chief Digital Officer, McCann Erickson.

"The Mobile Media Summit is the leading conference in mobile today, bringing together the most dynamic thought-leaders in mobile media and advertising from around the world. Unlike any other conference, Paran and the Mobile Media Summits tackle the critical topics from the advertiser perspective that will drive innovation and grow the market for everyone," said Jonathan Anastas, VP-Global Brand Marketing and Head of Digital & Social Media at Activision.

Mobile Media Summit founder and CEO Paran Johar shared, "I am thrilled to be working with Mobile World Congress and very excited to bring together the international advertising community to discuss how mobile is changing the world. As consumers shift from PC to mobile as their main access point for interaction with people, places, services and commerce, we can't deny that mobile is becoming the primary medium of engagement for innovative marketers."

Mobile Media Summit conference pass holders are also able to attend the mPowered Industries Programme keynotes at Montjuic and access the Mobile World Congress Exhibition at Fira Gran Via.

The event sponsors and partners include AdTruth, BlueKai, Google, Kargo, Medialets, Millward Brown Digital, OpenX, Opera Mediaworks, Sonata, Tagged, Tremor Video, Verve, WapStart, xAd, the 4A's, AdMonsters, the Ad Club of NY, Advertising Age, Chief Marketer, ClickZ, European Supermarket Magazine, Fierce Wireless, Folio, the IAB, the Location Based Marketing Association, The Makegood, MadAve Mobile, MobiThinking, VentureBeat, the Wharton Future of Advertising School and Women in Wireless.

Featured speakers at Mobile Media Summit @ Mobile World Congress include:

  1. Zaid Al-Zaidy, CEO, McCann London
  2. Jay Altschuler, Director of Global Media Innovation, Unilever
  3. Jonathan Anastas, VP-Global Brand Marketing, Head of Digital & Social Media, Activision
  4. Craig Atkinson, Chief Operating and Digital Officer, PHD Network
  5. Anna Bager, VP and General Manager, IAB Mobile     
  6. John Baker, President, dotJWT       
  7. Mark-Anthony Baker, Global Communications Planning Director, Joule
  8. Brandon Berger, Chief Digital Officer, Ogilvy
  9. Saul Betmead, Chief Strategy Officer, Y&R
  10. Pete Blackshaw, Global Chief of Digital, Nestle          
  11. Bonin Bough, VP-Global Media and Consumer Engagement, Mondelez
  12. Kevin Brown, VP & Global Mobile Product Management, Citigroup         
  13. Rebecca Brown, Global Director of Media, Intel Corp.
  14. Armel Bursaux, Director-Data & Analytics, Starcom MediaVest
  15. Chris Copeland, CEO, GroupM Next              
  16. Chia Chen, SVP & Mobile Practice Lead, DigitasLBi  
  17. Greg Crockart, Co-President, Joule               
  18. Tom Daly, Group Director, Global Connections, The Coca-Cola Company          
  19. Rohit Dhawan, Director of Product Management for EMEA Display, Google
  20. Marie Gulin, VP-Global Integrated Communications, L'Oreal Paris
  21. John Hadl, Venture Partner, US Venture Partners       
  22. Seth Hart, Global Media Director, Starcom MediaVest Group   
  23. Chad Hickey, VP of Global Sales, xAd
  24. Dan Hodges, President, New York Chapter, Location Based Marketing Association
  25. Norm Johnston, Chief Digital Officer, Mindshare Worldwide
  26. Vik Kathuria, EVP, Mediacom           
  27. Erin Kienast, SVP-Director of Mobility, MediaVest        
  28. Evan Krauss, COO, SONATA USA  
  29. Rob Kramer, GM of Mobile, OpenX 
  30. James Lamberti, VP and General Manager, AdTruth 
  31. Doug Livingston, Global Chief Digital Officer, mcgarrybowen    
  32. Bethany Mach, SVP & Global Digital Director,  Starcom MediaVest
  33. Jeff Malmad, Managing Director of Mobile, Mindshare               
  34. Paul Marcum, Head of Global Digital Innovation, Bloomberg Media
  35. John Montgomery, COO, GroupM Interaction               
  36. David Morgan, Director, 22 Design 
  37. John Najarian, EVP and GM-Digital Media and Business Development, E! Networks
  38. Alex Newman, EMEA Head of Mobile, Omnicom Media Group
  39. Shelly Palmer, host of "Shelly Palmer Digital Living," FOX TV
  40. Mike Parker, Chief Digital Officer, McCann Erickson
  41. Ben Phillips, Global Head of Mobile, MediaCom           
  42. Ali Rana, Group SVP, Emerging Media Lab, Millward Brown Digital
  43. Cristina Sagarduy, Deputy Managing Director, EMEA, Annalect
  44. Adam Shlachter, Head of Media Activation, NA, DigitasLBi
  45. Shiv Singh, Head of Global Brand and Marketing Transformation, Visa
  46. James Smith, CRO, Verve
  47. Jide Sobo, Head of Mobile, MEC UK
  48. Mark Squires, Online Marketing Manager, TalkTalk Telecom   
  49. Angela Steele, CEO, Ansible Mobile
  50. Alex Stil, Head of Digital EMEA, Mindshare
  51. Scott Swanson, President of Global Advertiser Services, Opera Mediaworks       
  52. Todd Thiessen, SVP of Strategy, Razorfish
  53. Derek Thompson, Global Head of Mobile, Starcom MediaVest Group   
  54. Ritu Trivedi, Managing Director, Digital Marketplace, MediaVest USA
  55. Sven Weisbrich, CEO, Universal McCann Germany   
  56. Colleen Whitney, SVP Media, Digitas             
  57. Donald Williams, Chief Digital Officer, Horizon Media
  58. Andrea Wolinetz, Managing Director, Connected Platforms, PHD           

About Mobile Media Summit
The Mobile Media Summits and Mobile Media Upfront are the quintessential thought-leadership forums for brand, agency and mobile leaders to learn and network on the newest mobile technology and media. Founded in 2008 by Paran Johar, the Mobile Media Summit and Mobile Media Upfront are the largest event series in mobile advertising, where an average of 75% of the audience are advertisers, more than any other event. Since its founding, the event series has hosted over 750 speakers and well over 10,000 attendees. Click on http://www.mobilemediasummit.com for more information.

For press inquiries, contact Anna Baskin at [email protected].

SOURCE Mobile Media Summit

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