|By PR Newswire||
|February 17, 2014 10:35 AM EST||
NEW YORK, Feb. 17, 2014 /PRNewswire/ -- Moda Operandi, the first online luxury retailer to provide consumers access to the full collections of top designers directly from the runway, launches today "Be Your Own Muse" video series that captures fashion as the transformative platform enabling women to be whoever they want. Moda Operandi turns the concept of the muse on its head by empowering women to be their own inspiration, rather than passively playing that role as the tradition dictates. This fashion week season and video launch marks the start of Moda Operandi's "Be Your Own Muse" theme of the year.
Carolina Herrera and Georgina Chapman are among the first to share how they have learned to look within for inspiration and use fashion as a powerful tool to cultivate their identity. The videos were shot and produced by Moda Operandi's Bettina Santo Domingo in New York City. Now the team travels to Europe to capture the Muses behind some of the brands in London and Paris.
"I find my inspiration everywhere and everyday... I can find inspiration reading a book, talking to someone, in a concert, you have to have your eyes open," designer Carolina Herrera discusses in the short film. "I like the future, I don't like the past. Fashion is a repetition of ideas; it's the way you put them together that makes it news."
An extension of a core pillar behind Moda Operandi, the message is simple: a woman is multi-faceted who some days may feel like the sophisticate, some days the eccentric, and sometimes even the rebel. Fashion enables women to embrace who she wants to be at any given time and express her many facets.
"I think for a woman to be her own muse is a wonderful thing because I think that really says I am confident and know how I am; whether I like it or not stylistically, I can believe in her and I can appreciate it and love it," Marchesa designer Georgina Chapman says. "I love Moda Operandi. To see something and fall in love with it and the fact that you can click and know you're going to have it. It's exciting waiting for something, that emotion of coveting something and yet you know it's going to be yours."
About Moda Operandi
Moda Operandi is the only place to preorder looks straight from the runway through online designer trunkshows—months before they are available anywhere else. For those who just can't wait, the Boutique offers an expertly curated selection of in-season items from both established and emerging designers, ready to ship now. In homage to the history of couture, Moda Operandi offers bespoke customer service and a team of dedicated personal stylists to help find a look for every occasion: specific, sophisticated, and uniquely you. Moda Operandi has established a retail renaissance where the time-honored institution of luxury meets an innovative point of view on fashion. For more information visit www.modaoperandi.com
SOURCE Moda Operandi