|By PR Newswire||
|February 17, 2014 12:57 PM EST||
NEW YORK, Feb. 17, 2014 /PRNewswire/ -- American Media, Inc. (AMI) and Cumulus Media today announced a partnership to form a glossy, 16-page section called NASH in Country Weekly beginning with the February 24 issue. The partnership provides a unique opportunity for Cumulus Media to further brand its flagship country station.
"This agreement is a transforming event for Country Weekly," said AMI Chairman, President, and CEO David J. Pecker. "Partnering with Cumulus Media and combining their reach and voice with our expertise in print media will deliver an extraordinary consumer experience that is unmatched in the industry."
The NASH editorial supplement is designed to provide an exclusive behind-the-scenes look at some of today's hottest country stars, industry news, and the personalities behind its popular radio broadcasts. The partnership leverages two of country music's leading brands to create the ultimate destination for news, insights, and access in a way that no other media property can.
"We are excited to be partnering with AMI as we bring the NASH brand to life in print," said Cumulus Media Chairman, President and CEO Lewis W. Dickey, Jr. "The talented and dedicated staff at Country Weekly has consistently informed the passionate base of country music across America. We look forward to leveraging both brands to create an unparalleled experience for country music fans and another important point of engagement for our clients," said Mr. Dickey.
The introduction of NASH in the pages of Country Weekly is the first part of this multi-level partnership that will also include integration of Country Weekly into NASH's regular radio programming. AMI and Cumulus Media will also introduce a website that will provide an in-depth and unique look at both the business and lifestyle aspects of the country music industry. The website will be built in collaboration with the launch of the partnership.
About Country Weekly:
As America's premier country entertainment source for 20 years, Country Weekly and CountryWeekly.com deliver the inside stories on country music's hottest stars, featuring late-breaking news and the scoop on star lifestyles, families, homes, favorite foods and latest fashions. Country Weekly is published 52 times a year by parent company American Media, Inc.
About American Media, Inc.:
American Media, Inc. (AMI) owns and operates the leading print and digital celebrity and health & fitness media brands in the United States. AMI's titles include National Enquirer, Star, OK!, Globe, National Examiner, Country Weekly, Soap Opera Digest, Shape, Fit Pregnancy, Natural Health, Men's Fitness, Muscle & Fitness, Flex and Muscle & Fitness Hers. AMI also manages 18 different digital sites including RadarOnline.com, OKmagazine.com, CountryWeekly.com, Shape.com, FitPregnancy.com, MensFitness.com and MuscleandFitness.com. AMI's magazines have a combined total circulation of 7.1+ million and reach more than 60 million men and women each month. AMI's digital properties reach an average of 31+ million unique visitors and 231+ million page views monthly.
About Cumulus Media:
Cumulus Media (NASDAQ: CMLS) combines high-quality local programming with iconic, nationally syndicated media, sports and entertainment brands in order to deliver choices for listeners and advertisers and create opportunities for shareholders. As the largest pure-play radio company, Cumulus' exclusive audio content is fully distributed through approximately 460 owned and operated stations in 89 U.S. media markets, over 10,000 broadcast radio affiliates and through numerous digital channels, including a national streaming/mobile platform and partnership with digital audio provider, Rdio. For more information, visit www.cumulus.com.
SOURCE American Media, Inc.