|By Business Wire||
|February 17, 2014 01:49 PM EST||
Compare Metrics, the leading provider of Adaptive Commerce navigation and discovery tools, today announced that CEO Garrett Eastham will participate on a panel titled “Making Your Web Experience More Relevant and Targeted Using Personalization Tools” on March 4 at the 2014 eTail West Conference in San Antonio, Texas. The panel also includes T.J. Gentle, president and CEO of Smartfurniture.com, Ryan Bonifacino, VP Digital Strategy of Alex + Ani, and Jennie Bell, executive director of global e-commerce for Origins and Ojon, The Estee Lauder Companies.
The session will highlight recommended personalization tools and a discussion on when and where in the e-commerce experience personalization capabilities can offer retailers the highest return on investment. Panel attendees will learn which tools are the most effective, new emerging tools, areas of their website that are best suited for personalization features, how to test the implementations, and strategies for content production that fuel personalization tools.
Compare Metrics’ adaptive commerce solution offers a more “humanized” approach to product navigation and discovery when engaging shoppers online. Consumers can use their own natural language to express personal preferences and style rather than terminology driven by standardized merchandising keywords. These efforts result in improved relevancy and efficiency in demand generation and a more tailored and personalized marketing strategy for a wide array of retailers. Garrett will speak to his knowledge on delivering this unique discovery experience for online shoppers.
Smartfurniture.com, a pioneer in customized design on demand services, has set a new standard in customer experience by offering an entirely personalized site structure for its shoppers. Custom product display orders and tailored messaging to a customer’s own style and values allows shoppers to take control of their online experience and meet their changing needs for unique spaces. For Origins and Ojon, a customized experience is a must, and understanding individual customer needs and preferences ensures loyal return shoppers for long-term customer satisfaction.
“I’m honored to speak on a panel alongside Smartfurniture.com, Alex + Ani and Origins and Ojon as all have outstanding reputations in providing unique and personalized online customer experiences,” said Garrett Eastham, CEO of Compare Metrics. “eTail West has proved to be a very beneficial event for both online retailers and vendors, and the perfect venue for insightful conversations about the state of the e-commerce industry. Compare Metrics is proud to be a part of this year’s event.”
The session, scheduled for Track E “User Experience Optimization,” begins at 4:20 p.m. on March 4.
About Compare Metrics
Compare Metrics' Adaptive Commerce solution offers a more “humanized” approach to online product discovery, allowing consumers to use their own natural language to express personal preferences and style, rather than terminology driven by standardized merchandising categories and keywords. Adaptive Commerce solutions from Compare Metrics understand and react to what consumers want, resulting in increased shopper engagement and conversion, as well as improved relevancy and efficiency in demand generation and marketing strategies. The company is led by a team that combines extensive experience in retail technology with disruptive innovations that push the boundaries of machine learning and natural language processing. For more information, visit www.comparemetrics.com.