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SYS-CON MEDIA Authors: Carmen Gonzalez, Kevin Jackson, Peter Silva, Greg Wind, Glenn Rossman

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Ogilvy Labs Connects With nFluence Media for Strategic Alliance on Mobile

The Ogilvy Labs in London, part of the Ogilvy & Mather Group UK, has forged a strategic alliance with nFluence Media—the pioneer in consumer-powered marketing—to explore how to bring consumers and brands closer through anonymous mobile experiences.

"As part of the Ogilvy Semester of Learning that is focusing on behavioral change, we are delighted to hand pick the autograph® technology as a game-changer on mobile,” said Nicole Yershon, director of innovative solutions, Ogilvy & Mather UK. “Its ability to nudge people into communicating 5,500 clear interest signals, by way of an intelligent and personal mobile environment, will radically change the economics of mobile advertising.”

Ogilvy Labs’ Bi-Annual Semesters of Learning are part of the #OgilvyChange initiative that was founded by Ogilvy & Mather UK Vice-Chancellor, Rory Sutherland and Director of Strategy Integration, Jez Groom.

#OgilvyChange is a behavioral science approach that combines the power of leading research in cognitive psychology and behavioral economics with the communications expertise of Ogilvy & Mather UK— investigating how social sciences can help to change people’s minds and behavior for the better.

“We’re thrilled that Ogilvy is confident in our ability to contribute to the vision of #OgilvyChange,” said nFluence Media’s CEO Henry Lawson, who is bringing his company to the Mobile World Congress in Barcelona next week. “Our autograph technology respects people far better than behavioral targeting, thus providing better results.”

nFluence Media’s CTO Brian Roundtree added: “Our technology revolutionizes and personalizes the outdated consumer targeting method of invasive tracking. The old method targets people. Our method aims to understand each person.”

About Ogilvy & Mather

Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named both the Cannes Lions Network of the Year and the EFFIEs World's Most Effective Agency Network for two consecutive years, 2012 and 2013. It is a WPP company (NASDAQ: WPPGY). For more information, visit http://www.ogilvy.com/, or follow Ogilvy on Twitter at @Ogilvy and on Facebook.com/Ogilvy.

About Ogilvy Labs

The Ogilvy Labs in London operate as a self-funded R&D facility that acts as a change agent within Ogilvy Group UK. Our vision is threefold:

  1. To seek out and engage partners who would help the agency and its clients achieve their business and marketing goals
  2. To develop, nurture and support new business ventures
  3. To provide experiences that would inspire through pervasive creativity.

About nFluence Media

nFluence Media is the pioneer of consumer-powered marketing through its autograph® technology, empowering people with the freedom to privately explore and connect to the things that matter to them. Headquartered in Seattle, the company also has offices in New York and London. It will be exhibiting at the Mobile World Congress in Barcelona, Spain Feb. 24-27 in the Washington State Dept. of Commerce zone, booth 8.1A11

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