SYS-CON MEDIA Authors: Pat Romanski, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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SMARTRAC N.V.: Connect the Unconnected: SMARTRAC LAUNCHES SMART COSMOS

Are we living in a connected world? Does the 'Internet of Things' already exist? Hardly so, as the vast majority of things are still not connected - a situation the world's leading RFID company is going to change with a concept that was introduced to the public at the 'World's Leading Retail Trade Fair'.

SMARTRAC's mission is to 'connect the unconnected', and the concept to fulfill that mission was unveiled at the 'EuroShop' trade fair at Düsseldorf. For this purpose, SMARTRAC initiates the evolution towards a smart cosmos, comprising the Internet of Things, comprehensive Machine-to-Machine and Machine-to-Object communication, and a wealth of cloud based services.

To drive that evolution, SMARTRAC has established the platform SMART COSMOS, where system integrators, app developers and, of course, users of RFID and NFC technologies can participate for their benefit. By adding a secure link, Tag Identification Credentials and supplementary data as an integral part of its product offering, customers will be enabled to connect objects to the digital world by linking the cloud based tag credentials to the description of their belongings or company assets. Based on this digital standard, customers and developer communities will have access to a multitude of potential applications for authentication, verification, identification and tracking of goods. Marketers will make use of the platform SMART COSMOS to connect products and customers can create and provide a unique and truly personalized consumer experience.

Being the world's largest manufacturer of RFID tags, SMARTRAC adds well over one and a half billion datasets per year to this platform, which will become an open standard and the biggest repository of object ID's worldwide. To facilitate RFID adoption for end users and to give industry partners the chance to choose from various tag suppliers, other RFID companies and market partners are invited to join SMART COSMOS. To make sure tags also comply with current IP regulations, a security certification procedure will be established.

SMARTRAC customers will be able to link their data to their own IT and ERP systems and to third party applications. SMARTRAC itself will also provide a growing set of applications, starting with applications for license compliance verification (e.g. 'Round Rock Scheme') and authentication of electronic components of the tag as an anti-counterfeit/anti-cloning measure.

'SMARTRAC is again taking the lead to boost the RFID and NFC ecosystem', says Clemens Joos, CEO of SMARTRAC. 'With SMART COSMOS we are enabling the ability to connect all things to the digital world and make this digital signature available to business partners, customers and consumers, and reaching out far beyond the connectivity of IP addresses. This will be a significant driver for the true empowerment of the Internet of Things.'

About SMARTRAC:

SMARTRAC(R) is the leading developer, manufacturer and supplier of RFID and NFC transponders, tags and inlays. The company produces both ready-made and customized solutions used in access control, animal identification, automated fare collection, border control, RFID-based car immobilizers, contactless payment cards, electronic product identification, industry, libraries and media management, laundry, logistics, mobile and smart media, public transport, retail, and many more. SMARTRAC has its registered headquarters in Amsterdam, The Netherlands. The company maintains a global research and development, production and sales network. For more information, visit www.smartrac-group.com and follow us on Twitter: www.twitter.com/SMARTRAC_NV.

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