SYS-CON MEDIA Authors: Elizabeth White, Greg Ness, Sean Houghton, Glenn Rossman, Ignacio M. Llorente

News Feed Item

Scanbuy Partners with GS1 Spain and GS1 Hungary to Offer Mobile Engagement Platform to Brands

Scanbuy, Inc. today announced a partnership with GS1 Spain and GS1 Hungary to provide brands a mobile engagement platform that creates opportunities for real-world, real-time interaction with consumers via their mobile phones.

With the platform, managed and branded by the GS1 member countries, companies can deliver product information, offer promotions, collect consumer feedback, create automated dialogues, and enable other innovative consumer interactions through mobile barcode scanning of product packaging. The platform also gives brands powerful consumer marketing data, such as location, demographic profiles, response to marketing campaigns, and more.

Mike Wehrs, CEO and president of Scanbuy, is set to deliver the Industry Keynote Plenary speech at the GS1 Global Forum in Brussels tomorrow, Feb. 19 at 15:00 Central European Time (CET) on how product barcode mobile scanning can help brands better engage with consumers. In addition, Scanbuy will be showcasing its ScanLife mobile engagement platform in the Market Place, Booth 12, at the event today.

“Since the kick-off of our pilot program, we have seen an overwhelming number of brands registered with thousands of consumers already using the mobile app to scan products for more information,” said Dávid Ketszeri, partnership director, GS1 Hungary, which markets the scanning platform to consumers as SafeBrand. “The Scanbuy service opens a completely new channel for brands to reach consumers directly with the right message, at the right time and at the right place. We believe the scanning of barcodes will become a normal part of the shopping experience.”

In Spain, the service is called eScan with hundreds of companies already registered and thousands of products available featuring the informational barcodes. More than 2.5 million mobile consumers in Spain are active ScanLife app users who can access the eScan service.

“We are very satisfied with the Scanbuy partnership,” said Jordi Mur, director in charge of Mobile Services at GS1 Spain. “They have demonstrated advanced marketing services, powerful technical capabilities, and most of all, a strategic vision, which without doubt will make GS1 a global reference in the B2C landscape.”

“We are gratified to be working with our initial GS1 partners in Hungary and Spain and look forward to creating additional partnerships with members who want companies and consumers to connect on the shopping aisle,” Wehrs said.

GS1 is an international not-for-profit association dedicated to the design and implementation of global standards and solutions to improve the efficiency and visibility of supply and demand chains globally and across sectors. The GS1 system of standards is the most widely used supply chain standards system in the world, enhancing the efficiency, safety, and visibility of supply chains across multiple sectors in over 110 countries with over a million user companies.

Scanbuy is the world’s leading mobile engagement solutions provider that powers intelligent connections between the physical and digital world via QR Codes, NFC, Microsoft Tag and other mobile triggers. Leading companies from around the world take advantage of its ScanLife platform to enhance customer engagement, increase sales, extend advertising and marketing campaigns, and develop greater loyalty among mobile consumers.

Additionally, Wehrs has been appointed to the GS1 Data Excellence Board by the global supply chain standards organization. “I’m both honored and excited to be a part of this group of industry leaders,” said Wehrs. “I am looking forward to providing my insights to ensure the continuing effectiveness of the GS1 global data standards.”

About Scanbuy

Scanbuy is the global leader in developing mobile engagement solutions that power intelligent connections between the physical and digital world. The ScanLife suite of products consists of a cloud-based platform used by a wide variety of industries including retail, CPG, and media to create, manage and monitor dynamic mobile engagement campaigns. The ScanLife mobile app is used by millions of people around the world to discover new information and is available for all major platforms including Android and iOS.

ScanLife processes millions of mobile barcode scans as well as Microsoft Tag, mobile URL requests and NFC engagements from over 150 different countries. It is headquartered in New York City with local offices throughout North America, Europe and Latin America. Scanbuy has the largest and oldest patent portfolio of any company in the industry, owning 19 patents globally and licensing more than 40 patents to cover our entire solution. The company’s investors include Motorola Solutions Ventures, Google Inc., and Masthead Venture Partners. For more information, visit us at www.scanlife.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to th...
What do a firewall and a fortress have in common? They are no longer strong enough to protect the valuables housed inside. Like the walls of an old fortress, the cracks in the firewall are allowing the bad guys to slip in - unannounced and unnoticed. By the time these thieves get in, the damage is already done and the network is already compromised. Intellectual property is easily slipped out the back door leaving no trace of forced entry. If we want to reign in on these cybercriminals, it's hig...
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from ha...
SYS-CON Media announced that Centrify, a provider of unified identity management across cloud, mobile and data center environments that delivers single sign-on (SSO) for users and a simplified identity infrastructure for IT, has launched an ad campaign on Cloud Computing Journal. The ads focus on security: how an organization can successfully control privilege for all of the organization’s identities to mitigate identity-related risk without slowing down the business, and how Centrify provides ...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will w...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, focused on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud platfo...
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
Lori MacVittie is responsible for education and evangelism of application services available across F5's entire product suite. Her role includes authorship of technical materials and participation in a number of community-based forums and industry standards organizations, among other efforts. MacVittie has extensive programming experience as an application architect, as well as network and systems development and administration expertise. Prior to joining F5, MacVittie was an award-winning Senio...
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionalit...
SYS-CON Media announced today that Skytap blog on "DevOps Journal" exceeded 84,000 story reads. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done. Noel Wurst is the managing content editor at Skytap. Skytap provides SaaS-based dev/test environments to the enterprise. Skytap solution removes the inefficiencies and constraints that comp...
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the ...
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, demonstrated how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.