|By PR Newswire||
|February 18, 2014 07:01 AM EST||
PORTLAND, Ore., Feb. 18, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a new local market television ratings contract with Wyse Advertising across 50+ markets.
With this agreement, Wyse replaces sample-based measurement service with Rentrak's local television currency, enabling agency's buyers and planners to deliver more efficient, effective and successful TV campaigns for their TV advertising clients.
"Rentrak's advanced targeting is a much better approach to TV audience measurement. Their advanced demographic ratings are a far more relevant metric for understanding the effectiveness of local television in reaching actual buyers and will give our agency a distinct competitive advantage over other agencies still using only traditional demographics produced by small samples of paid panelists," said Wyse's Senior Vice President Director of Media Susanne Brockman.
"We like the number of households Rentrak uses to derive measurements and the consistent measurement Rentrak provides. We also like the fact that every market is measured daily so we can provide our clients true ratings on all programming we buy for them whenever it runs. The qualitative data provided will help us make smarter planning and buying decisions, plus we can track our buys monthly and make up under delivery in a more timely manner." said Patty Stachowicz, Wyse's broadcast buying supervisor.
Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from more than 25 million TVs nationwide including granular information for TV programming in all 210 local markets. More than 235 stations currently subscribe to Rentrak's local TV measurement services.
Wyse is one of the Midwest's largest and oldest independent agencies with full-service advertising, brand strategy, media planning & buying, sales promotion, collateral design, direct marketing, research and interactive services. Wyse is agency partner to more than 30 regional, national and international accounts including Marathon Petroleum, Parker-Hannifin, Moen, PURELL®, Carrier Transicold, Cleveland State University, Papa John's and Champion Spark Plugs. Please visit www.wyseadvertising.com.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with advanced demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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