SYS-CON MEDIA Authors: Elizabeth White, Peter Silva, Liz McMillan, Yeshim Deniz, Pat Romanski

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Checkpoint Systems Announces Worldwide Deployment of RFID-based EAS With Global Apparel Retailer

Checkpoint Systems, Inc. (NYSE:CKP), a leading global supplier of merchandise availability solutions for the retail industry, today announced that it is partnering with a major European apparel and leisure goods retailer to roll-out Radio Frequency Identification (RFID) solutions in hundreds of stores around the world.

The news closely follows Checkpoint’s announcement of Kohl’s Department Stores’ RFID deployment.

EVOLVE Exclusive E10

The leading European global category leader is simultaneously rolling out Checkpoint’s dual-mode EVOLVE Exclusive E10 Radio Frequency (RF)- and RFID-based systems across 18 countries and carrying out an extensive RFID source-tagging program, as well as implementing Alpha high-theft solutions to protect high-risk merchandise.

The key challenge for the retailer was to improve its inventory visibility while enhancing its loss prevention capabilities in store. The retailer tested Checkpoint’s unique Wirama™ Radar technology and found that it delivered a superior performance. By identifying the location and direction of movement of a tagged item in-store, Wirama Radar can distinguish whether an item is simply merchandised near the exit or potentially being stolen. As a result, the retailer is able to increase its selling area by utilizing the valuable space close to the store exit without causing false alarms that can affect the consumer shopping experience.

Source Tagging and Check-Net

Building on its experience with RF EAS source tagging, the retailer has moved one step forward by implementing an RFID source tagging program to ensure items arrive in stores shelf-ready, freeing employees from manually checking deliveries or applying labels to merchandise before they reach the shop floor. RFID also means that the chain can maintain perpetual inventory accuracy more efficiently than with manual inventory counts. Source tagging, which involves EAS or RFID labels being applied to products during the manufacturing process, is helping retailers boost profitability through improved efficiency.

By using Check-Net, Checkpoint’s web-based platform, which is fully integrated within the retailer’s IT system and the strategically located print shops, the retailer’s vendors can easily order and receive fully integrated tickets at the point of manufacturing. The service, which complies with the retailer’s request for high-speed printing and high standards for corporate and environmental social responsibility, ensures the consistency of the brand and the quality of the labels delivered to the vendors.

Per Levin, president and chief sales officer for Merchandise Availability Solutions for Checkpoint Systems, said, “This particular category leader needed a company with a global footprint that could deliver within an ambitious timeline in all its countries. We believe apparel retailers will increasingly prefer to deal with one partner able to match their overall RFID software, services, hardware and labels needs. As more and more retailers are moving forward with RFID deployments to enhance their competitive edge, Checkpoint is providing the deep expertise and robust solutions that come from a sole focus on RFID for retail."

About Checkpoint Systems, Inc. (www.checkpointsystems.com)

Checkpoint Systems is a global leader in merchandise availability solutions for the retail industry, encompassing loss prevention and merchandise visibility. Checkpoint provides end-to-end solutions enabling retailers to achieve accurate real-time inventory, accelerate the replenishment cycle, prevent out-of-stocks and reduce theft, thus improving merchandise availability and the shopper’s experience. Checkpoint's solutions are built upon 45 years of radio frequency technology expertise, innovative high-theft and loss-prevention solutions, market-leading RFID hardware, software, and comprehensive labeling capabilities, to brand, secure and track merchandise from source to shelf. Checkpoint's customers benefit from increased sales and profits by implementing merchandise availability solutions, to ensure the right merchandise is available at the right place and time when consumers are ready to buy. Listed on the NYSE (NYSE: CKP), Checkpoint operates in every major geographic market and employs 4700 people worldwide.

Twitter: @CheckpointSys

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