SYS-CON MEDIA Authors: Ed Featherston, Xenia von Wedel, Peter Silva, Glenn Rossman, Ava Smith

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DNA Dynamics, Inc. in Negotiations With Multi-Million Dollar Franchise for Mobile Gaming Rights DNA Close to Completing Negotiations With Major Hollywood Studio

LEAMINGTON SPA, ENGLAND -- (Marketwired) -- 02/18/14 -- DNA Dynamics, Inc. (PINKSHEETS: DNAD) today announces that it is in negotiations for the mobile gaming rights to a major license that is a household name to millions of Americans. Under the agreement, DNA Interactive Games, a subsidiary of DNA Dynamics will be able to exploit the license over a three year period, making multiple titles and maximising the revenue opportunity during the period.

The agreement covers some of the classic TV series of a generation and will allow DNA to exploit selected titles to turn into mobile gaming experiences for the duration of the agreement. Games in this genre have make incredibly successful video game titles as Head of Marketing for DNA, Bill Miller noted when making the announcement:

"We are very excited at the prospect of bringing a major TV franchise to mobile game audiences as this is a hugely expanding area for the video games industry. A great example of a success story for our industry is 'The Simpson: Tapped Out' which came from EA. At its height, hit 2.8 million daily active users, boasted 1.97 'donuts' spent as in-game currency and is reported to have earned EA over $100m in revenues. We don't have as title as big as that on our hands, but we do believe we have something special."

The Company believes it will be able to give more information on the agreement once the details are finalised and expect to make more details available during the second quarter of 2014.

About DNA Dynamics, Inc.
Headquartered in Leamington Spa in the United Kingdom, DNA Dynamics is a worldwide developer and publisher of graphically rich, interactive entertainment currently delivered on iOS®, Android™, Apple Mac® and PC.

For more information please email [email protected]

Forward-Looking Statements
This press release may contain forward-looking statements, including information about management's view of DNA Dynamics, Inc.'s future expectations, plans and prospects. In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "plans," "anticipates," or "may," and similar conditional expressions are intended to identify forward-looking statements. Any statements made in this news release other than those of historical fact, about an action, event or development, are forward-looking statements. These statements involve known and unknown risks, uncertainties and other factors, which may cause the results of DNA Dynamics, its subsidiaries and concepts to be materially different than those expressed or implied in such statements. Unknown or unpredictable factors also could have material adverse effects on DNA Dynamics' future results. The forward-looking statements included in this press release are made only as of the date hereof. DNA Dynamics cannot guarantee future results, levels of activity, performance or achievements. Accordingly, you should not place undue reliance on these forward-looking statements. Finally, DNA Dynamics undertakes no obligation to update these statements after the date of this release, except as required by law, and also takes no obligation to update or correct information prepared by third parties that are not paid for by DNA Dynamics.

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