|By Marketwired .||
|February 18, 2014 10:30 AM EST||
NEW YORK, NY -- (Marketwired) -- 02/18/14 -- Harte Hanks (NYSE: HHS), a leading marketing services organization that partners with top brands to establish deeper relationships with its customers and prospects, has loaned its specialized marketing skills to eight Orlando area non-profit organizations to help them engage with their core audiences more effectively. These non-profit organizations will receive professional marketing services donated by Harte Hanks that typically would be financially out of reach for them.
As part of the Harte Hanks Knowledge Shared, Knowledge Gained program, Formula One Life, Global Peace Film Festival, Pathlight HOME, Harbor House of Central Florida, Kerosene Lamp Foundation, NAMI Greater Orlando, New Image Youth Center and Shepherd's Hope were each partnered with a team of marketing professionals from Harte Hanks. Eight Harte Hanks teams worked with the non-profits to identify and address each organization's business and strategic goals, and then created engaging and vibrant marketing plans to address those goals. Each plan was presented to a team of judges which determined the top campaign. The participating non-profits were awarded a total of $60,000 in professional marketing services from Harte Hanks to implement their plans.
"What an incredible and fun experience it was for us!" said Carol Wick, CEO of Harbor House of Central Florida, whose team won the top award in the competition. "The Harte Hanks teams' ideas, creativity and enthusiasm were both inspiring and contagious. This gift of $10,000 in marketing services for Harbor House will help us educate the public about domestic abuse and literally save lives. We are delighted that the other worthy organizations in this competition will also receive some services from Harte Hanks. We will all benefit from this generous gift of time and talent."
"Non-profits face unique challenges in engaging, educating and energizing their audiences," said Gavin Pommernelle, Executive Vice President & Chief Human Resources Officer for Harte Hanks. "Working together with these local Orlando organizations, we were able to collaborate and to create unique strategies and marketing plans that will get the community interested and excited about the good work these groups are doing."
With guidance from Harte Hanks on how to employ multichannel strategies and new marketing tactics like audience segmentation, content marketing and experiential marketing, as well as social, mobile and website outreach, these eight non-profits are poised to increase their community impact and reach their marketing goals.
About Harbor House
Harbor House is Orange County's only state-certified domestic abuse facility and provides safe short-term housing, a 24-hour crisis hotline, counseling, legal advocacy and justice for thousands of domestic abuse survivor families each year. Harbor House helps survivors return to the community -- connecting them to resources that will enable them to live independently, safely and peacefully. For more information, please visit www.harborhousefl.com.
About Harte Hanks
Harte Hanks (NYSE: HHS) is one of the world's leading, insight-driven multi-channel marketing organizations, delivering impactful business results for some of the world's best-known brands. Through strategic agencies and our core marketing services, we develop integrated solutions that connect brands with prospects and customers, moving them beyond awareness to transactions and brand loyalty. Visit the Harte Hanks website at www.hartehanks.com or call (800) 456-9748.
As used herein, "Harte Hanks" refers to Harte-Hanks, Inc. and/or its applicable operating subsidiaries, as the context may require. Harte Hanks' logo and name are trademarks owned by Harte Hanks. All other brand names, product names, or trademarks belong to their respective owners.
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2521704