|By Marketwired .||
|February 18, 2014 11:30 AM EST||
STAMFORD, CT -- (Marketwired) -- 02/18/14 -- MediaCrossing, a global independent digital media trading firm that is reinventing media buying and selling, today announced a partnership with Lotame, the data management platform (DMP) that helps publishers, marketers and agencies maximize the way they collect, organize, analyze and activate audience data. The partnership overlays MediaCrossing's Wall Street quantitative analytics and real-time trading expertise with Lotame's unifying DMP to create tradeable audience intelligence and custom audience composites, enabling MediaCrossing to provide clients with enriched audience data that can be traded on the MediaCrossing MX Platform.
Brands working with MediaCrossing can now gain a deeper understanding of their cross-channel audiences to scale tailored campaigns for greater efficiency and performance.
"As Lotame's preferred trading partner, MediaCrossing is able to scale our audience intelligence across any platform," said William ("Bill") A. Lederer, Chairman and CEO of MediaCrossing. "This integration provides a huge advantage to our customers by allowing us to leverage deep trading expertise and innovative audience insights to build highly effective cross-channel digital media campaigns."
"Integrating MediaCrossing's approach to trading and data opens up another realm of opportunities for MediaCrossing clients looking to monetize their data assets," said Andy Monfried, Founder and CEO of Lotame. "MediaCrossing is utilizing our platform to create innovative data-driven insights, and we are excited to combine our core strengths to deliver high quality data that exceeds client expectations."
Powered by its proprietary MX Platform, MediaCrossing is the independent digital media trading firm reinventing media buying and selling. The company was founded to bridge buyers and sellers easily, effectively and efficiently. MediaCrossing delivers exceptional value, execution, transparency and liquidity in tradeable ad inventory for publishers, marketers and agencies. Unlike other marketplace players, MediaCrossing may take principal positions on behalf of publishers, marketers and their agencies, thus assuming the risk of unsold inventory for the benefit of its partners. A world-class team of hands-on employee-owners leads the company with proven, successful and relevant Madison Avenue and Wall Street business, technology and marketing experience in the U.S. and EMEA. Headquartered in Stamford, CT, MediaCrossing is funded and advised by some of the world's leading media, marketing and trading innovators, as well as Connecticut Innovations and Rialto Bridge Partners. Learn more at www.MediaCrossing.com. Follow MediaCrossing on LinkedIn and Twitter.
Lotame is the DMP for Maximum Audience Impact -- helping publishers, marketers and agencies maximize the way they collect, unify, protect, and activate audience data. Leveraging the industry's most robust audience management engine, they're able to intelligently monetize data, create premium properties, target more efficiently, and drive higher campaign performance and revenue. We're dedicated to constant innovation, and helping our clients take full advantage of big data. Together, we're doing things that others haven't thought of yet. To learn more, visit lotame.com.