SYS-CON MEDIA Authors: Carmen Gonzalez, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Vivitar Launches New Camelio Mini Tablet, Personality Packs & Accessories for the Ultimate in Portable Fun with Style

Smartphone-Sized Tablet for Kids Features Built-in Camera and Wi-Fi; Crayola & Nickelodeon Personality Packs Give Camelio & Camelio Mini a Unique Style with Kid-Favorite Characters & Themes

NEW YORK, Feb. 18, 2014 /PRNewswire/ -- NEW YORK TOY FAIR 2014 -- Vivitar today launched its new Camelio Mini tablet, the company's first smartphone-sized touchscreen tablet for children featuring a 4.3" capacitive touchscreen, built-in camera and Wi-Fi with 4GB of onboard storage. The company also debuted anew Camelio+ 7-inch tablet and announced two new Personality Pack licensing deals with Crayola and Nickelodeon at the 111thAnnual Toy Industry Association's International Toy Fair® 2014 in New York.

"True to its name, Camelio has always been about bringing a refreshing change to the tablet market and allowing users to customize their device to reflect their own personality," said Liza Abrams, VP of Licensing for Sakar-Vivitar. "With new sizes, new Personality Packs and a more powerful hardware platform, Camelio adapts to suit anyone's style and preference."

Mini Size, Mega Fun

The new Camelio Mini combines the power of a full-featured Android tablet with the compact size and shape of a smartphone, ideal for smaller hands and maximum portability. With 4GB onboard storage, the Camelio Mini serves as a music player, video viewer, gaming system and more in a compact, durable form factor at a very affordable price--just $79.99 MSRP. Featuring a rear-facing camera and 5+ hours of battery life, Camelio is the perfect tablet for young children, for on-the-go play and for older kids who aren't quite ready for a smartphone.

The Camelio Mini debuts with three available Personality Packs (sold separately)--Hello Kitty, Batman and Monster High--each including a molded bumper case and a special AppCard that creates a themed user interface coordinating with the case. The Camelio Mini hits store shelves this spring, with additional Personality Packs featuring Nickelodeon characters coming soon.

Customize Camelio with Crayola and Nickelodeon Themes

Vivitar has partnered with Crayola and Nickelodeon to launch several new Personality Packs that customize any Camelio with Crayola's signature colorful designs or favorite Nickelodeon characters, including Teenage Mutant Ninja Turtles and SpongeBob SquarePants. The vibrant theme packs include a "grip-able," bumper case, plus a unique app card that customizes the user interface with the design theme to create a truly unique user experience. Exclusive apps included with some Personality Packs also offer games, educational programs and more, all wrapped in the interchangeable theme pack of your choice.

New Camelio+Offers More Power, Advanced Features

The new 7-inch Camelio+ features a fast quad-core processor, 1GB of RAM and the latest Android 4.4 Kit-Kat operating system for more powerful, efficient performance and faster multi-tasking. Now with built-in Bluetooth, the Camelio+ pairs with any Bluetooth-enabled headphones, speaker, keyboard or other accessory to expand its capabilities and improve the user experience.

For more information about the new Camelio products and Personality Kits, visit Booth #1659 at the New York Toy Fair 2014 going on now through February 19 at New York City's Jacob K. Javits Convention Center or go to www.camelio.com.

About Vivitar

On the heels of its 75th anniversary, Vivitar has solidified its position as a full-spectrum consumer tech company for the digital age, expanding its product line to include all the accoutrements of life in the modern era. Vivitar has evolved to meet a broader range of consumers' needs, enabling anyone to share life's moments with simplicity and ease. The company has steadily expanded its product portfolio to include cameras, camcorders, accessories, tablets, action cameras, record and share karaoke systems and health and wellness products tailored to the needs of today's families. Vivitar is headquartered in Edison, New Jersey, with additional offices across the United Kingdom, Latin America, Canada and Hong Kong, and global retail distribution spanning more than 100,000 locations in both mass market and specialty channels. For more information, visit www.vivitar.com.

SOURCE Vivitar

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