|By PR Newswire||
|February 18, 2014 12:10 PM EST||
NEW YORK and BOSTON, Feb. 18, 2014 /PRNewswire/ -- Cougar Town, airing Tuesdays at 10/9c on TBS, has embarked on a new innovative social rich media campaign, created and run by Moontoast on behalf of TBS, to deeply assimilate fan interaction into the sitcom. Moontoast, the leading provider of social rich media advertising technology and services, is directing a one-of-a-kind February 18 campaign to engage social fans with a National Drink Day voting unit to select "which wine pairs best while watching Cougar Town."
Moontoast's National Drink Day campaign follows on heels of its successful February 11 Facebook campaign, which led fans to name Courteney Cox's giant wine glass, the newly-christened "Big Chuck."
TBS is utilizing Moontoast's cross-platform media assets and unique social rich media technology to promote awareness and engagement with Cougar Town, and drive social fans to view unique content including informational wine pairing facts and videos. Kicking off Tuesday, February 18, at 10/9c, the new "Happy #NationalDrinkWineDay from Cougar Town!" and #SipHappens campaign encourages viewers to decide from six wine varietals – and their attributes – which wine most closely match the personality of Cougar Town.
Moontoast's #NationalDrinkWineDay campaign follows hot on the heels of its campaign to rename "Big Tippi," the show's famed giant wine glass, where fans flocked to Facebook to nominate, comment on, share and vote for their favorite wine glass name. The most popular name, "Big Chuck," was ultimately unveiled and integrated into the series in the February 11, 2014 episode. The campaign drove almost 5,000 votes and nearly 12,000 endorsements (likes, shares, and comments) on Facebook.
Integration is enhanced by on-air graphics running during Cougar Town's episodes which drive viewers to the comedy's Facebook page to participate in campaigns: https://www.facebook.com/CougarTown. Campaigns are executed using Moontoast's proprietary Image Voting Gallery ad unit, which drives clicks, enables social sharing, encourages commentary and allows users to learn more about the series with direct links to the Cougar Town website and YouTube Channel.
"This is the first time TBS has run such a tightly integrated campaign using social rich media, and Cougar Town – with its impassioned and socially active fan base – was the perfect place to start. Moontoast has been a great partner in this campaign because of their expertise in social rich media, having created and pioneered the category. We are very pleased with the results," said Lincoln Lopez, VP Social Media Strategy and Innovation, TBS/TNT/TCM.
"These campaigns reveal how indispensible social rich media has become in turning social networks – like Facebook – into a companion service for TV viewers. Fans can get directly involved with their favorite TV series, which drives loyalty, deepens engagement and extends marketing opportunities for Turner Broadcasting – it's a win, win, win," added Marcus Whitney, co-founder of Moontoast.
Moontoast is the leader in social rich media advertising. Brands, advertisers and agencies chose Moontoast's Social Rich Media Ad platform to create and distribute mobile-responsive rich media ads across all major social channels including Facebook, Twitter and LinkedIn. These interactive ad units provide branded video, audio, and data capture across multiple devices and OS types, delivering actionable analytics. Facebook selected Moontoast as a winner of the PMD Innovation Challenge. Global brands including Toyota, P&G, Nike, Lexus, Samsung, Microsoft, Hyundai, AMD and Nissan use Moontoast for their social rich media advertising.
Moontoast is a venture-backed company that is headquartered in Boston, with offices in New York City, San Francisco and Nashville. For more information, visit: http://www.moontoast.com/.
TBS (tbs.com) is basic cable's reigning champion among young adults in primetime. Available in 100 million households, TBS features original scripted comedies like Cougar Town, Sullivan & Son and Men at Work, as well as the upcoming Ground Floor and American Dad!, which will become a TBS original series in late 2014. TBS also features original unscripted series like King of the Nerds, Deal With It and Trust Me, I'm a Game Show Host, as well as the upcoming CeeLo's Goodie Life (working title). In late night, TBS is home to the Emmy®-winning series CONAN, starring Conan O'Brien, and the new late-night series The Pete Holmes Show. The TBS lineup also includes popular contemporary comedies, such as The Big Bang Theory and Family Guy, along with blockbuster movies and championship sports.
TBS is part of Turner Broadcasting System, Inc., a Time Warner company. Turner Broadcasting creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.
About TBS's Cougar Town
It's time for another round of wine-soaked fun as TBS's hit comedy series Cougar Town returns for its fifth season. Courteney Cox, Christa Miller, Busy Philipps, Dan Byrd, Ian Gomez, Josh Hopkins and Brian Van Holt star in the hit comedy, which centers on the Cul de Sac Crew, a tight-knit group of friends who keep things funny while supporting each other through the challenges and pitfalls of life with a little dysfunction and a whole lot of wine. The series made the successful transition to cable when it joined the TBS lineup in January 2013 for the show's fourth season. Created by executive producer Bill Lawrence (Scrubs, TBS's Ground Floor) and consulting producer Kevin Biegel (Scrubs), Cougar Town is produced by ABC Studios, with Lawrence, Cox, David Arquette and showrunner Blake McCormick serving as executive producers. The new season launched Tuesday, Jan. 7, at 10 pm. (ET/PT), exclusively on TBS.
Senior Director of Marketing
Consort Partners for Moontoast
Email: [email protected]
Director of TBS Publicity
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch ...
Apr. 24, 2015 09:00 PM EDT Reads: 2,770
So I guess we’ve officially entered a new era of lean and mean. I say this with the announcement of Ubuntu Snappy Core, “designed for lightweight cloud container hosts running Docker and for smart devices,” according to Canonical. “Snappy Ubuntu Core is the smallest Ubuntu available, designed for security and efficiency in devices or on the cloud.” This first version of Snappy Ubuntu Core features secure app containment and Docker 1.6 (1.5 in main release), is available on public clouds, ...
Apr. 24, 2015 08:00 PM EDT Reads: 1,310
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Ras...
Apr. 24, 2015 05:30 PM EDT Reads: 2,964
SYS-CON Events announced today the DevOps Foundation Certification Course, being held June ?, 2015, in conjunction with DevOps Summit and 16th Cloud Expo at the Javits Center in New York City, NY. This sixteen (16) hour course provides an introduction to DevOps – the cultural and professional movement that stresses communication, collaboration, integration and automation in order to improve the flow of work between software developers and IT operations professionals. Improved workflows will res...
Apr. 24, 2015 05:00 PM EDT Reads: 2,472
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Apr. 24, 2015 03:00 PM EDT Reads: 4,394
While not quite mainstream yet, WebRTC is starting to gain ground with Carriers, Enterprises and Independent Software Vendors (ISV’s) alike. WebRTC makes it easy for developers to add audio and video communications into their applications by using Web browsers as their platform. But like any market, every customer engagement has unique requirements, as well as constraints. And of course, one size does not fit all. In her session at WebRTC Summit, Dr. Natasha Tamaskar, Vice President, Head of C...
Apr. 24, 2015 03:00 PM EDT Reads: 1,753
Health care systems across the globe are under enormous strain, as facilities reach capacity and costs continue to rise. M2M and the Internet of Things have the potential to transform the industry through connected health solutions that can make care more efficient while reducing costs. In fact, Vodafone's annual M2M Barometer Report forecasts M2M applications rising to 57 percent in health care and life sciences by 2016. Lively is one of Vodafone's health care partners, whose solutions enable o...
Apr. 24, 2015 03:00 PM EDT Reads: 1,460
The best mobile applications are augmented by dedicated servers, the Internet and Cloud services. Mobile developers should focus on one thing: writing the next socially disruptive viral app. Thanks to the cloud, they can focus on the overall solution, not the underlying plumbing. From iOS to Android and Windows, developers can leverage cloud services to create a common cross-platform backend to persist user settings, app data, broadcast notifications, run jobs, etc. This session provide...
Apr. 24, 2015 03:00 PM EDT Reads: 1,323
SYS-CON Events announced today that Vicom Computer Services, Inc., a provider of technology and service solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. They are located at booth #427. Vicom Computer Services, Inc. is a progressive leader in the technology industry for over 30 years. Headquartered in the NY Metropolitan area. Vicom provides products and services based on today’s requirements...
Apr. 24, 2015 02:30 PM EDT Reads: 1,705
Public Cloud IaaS started it's life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in ado...
Apr. 24, 2015 02:00 PM EDT Reads: 1,194
Dave will share his insights on how Internet of Things for Enterprises are transforming and making more productive and efficient operations and maintenance (O&M) procedures in the cleantech industry and beyond. Speaker Bio: Dave Landa is chief operating officer of Cybozu Corp (kintone US). Based in the San Francisco Bay Area, Dave has been on the forefront of the Cloud revolution driving strategic business development on the executive teams of multiple leading Software as a Services (SaaS) ap...
Apr. 24, 2015 02:00 PM EDT Reads: 1,474
SYS-CON Events announced today that Soha will exhibit at SYS-CON's DevOps Summit New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Soha delivers enterprise-grade application security, on any device, as agile as the cloud. This turnkey, cloud-based service enables customers to solve secure application access and delivery challenges that traditional or virtualized network solutions cannot solve because they are too expensive, inflexible and operational...
Apr. 24, 2015 01:45 PM EDT Reads: 1,649
SYS-CON Events announced today that Ciqada will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Ciqada™ makes it easy to connect your products to the Internet. By integrating key components - hardware, servers, dashboards, and mobile apps - into an easy-to-use, configurable system, your products can quickly and securely join the internet of things. With remote monitoring, control, and alert messaging capability, you will mee...
Apr. 24, 2015 01:00 PM EDT Reads: 1,871
ProfitBricks, the provider of painless cloud infrastructure IaaS, today released its SDK for Ruby, written against the company's new RESTful API. The new SDK joins ProfitBricks' previously announced support for the popular multi-cloud open-source Fog project. This new Ruby SDK, which exposes advanced functionality to take advantage of ProfitBricks' simplicity and productivity, aligns with ProfitBricks' mission to provide a painless way to automate infrastructure in the cloud. Ruby is a genera...
Apr. 24, 2015 01:00 PM EDT Reads: 990
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Apr. 24, 2015 01:00 PM EDT Reads: 2,466