SYS-CON MEDIA Authors: Carmen Gonzalez, Yeshim Deniz, Sean Houghton, Glenn Rossman, Ignacio M. Llorente

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Lopez Negrete Communications Awarded Tenth Consecutive "Best of Show" at American Advertising Federation 52nd Annual American Advertising Awards Show in Houston

HOUSTON, Feb. 18, 2014 /PRNewswire/ -- Lopez Negrete Communications, Inc., the nation's largest independent, Hispanic owned and operated, full-service agency specializing in Hispanic marketing, celebrated yet another tour de force at the American Advertising Federation's 52nd Annual American Advertising Awards, earning Best of Show honors for a tenth consecutive year.

It was for the collection of television spots created for client Samsung that Lopez Negrete collected this year's Best of Show for Broadcast award, the highest honor awarded at the American Advertising Awards. The imaginative creative that drives these commercials transports the viewer into a traditional Hispanic family setting where Samsung's Galaxy S 4 proves that "The Next Big Thing Is Here." The "Discada," "Haunted," "Glad To Meet You," and "Barter" spots depict a Hispanic couple celebrating a northern Mexico style barbecue in their backyard with their large extended family. In "Discada" we see their daughter arrive with her non-Latino boyfriend, and the interaction between the young couple and her parents. The boyfriend is nervous to meet the family because he does not speak Spanish. The highlight of the commercial is reached when he pulls out his handy Samsung Galaxy S 4 smartphone and quickly uses the S Translator feature on the device to find the Spanish translation for a greeting. We then see other members of the family using various features of the Galaxy S 4 to answer their phone, control their television set, and capture memorable moments without missing a beat from the birthday celebration. Before the end of the spot, the jealous father uses the Eraser Shot feature of the Galaxy S 4 to remove his daughter's boyfriend from the group picture of his family.

"Today, in the palm of our hands, technology is constantly revolutionizing the way we experience the world around us," said Fernando Osuna, chief creative officer of Lopez Negrete Communications. "By effectively conveying that message of technological brilliance and innovation and the one-of-a-kind benefits that evolution brings to the customer, we have built a powerful brand message for our client. Our Samsung creative team has been extremely successful in delivering concise, distinguished work that includes a reality Hispanic consumers can relate to."

The Lopez Negrete team took home 24 awards from this year's ceremonies. In addition to Samsung's Best of Show for Broadcast, the Lopez Negrete team garnered the following honors:

  • For Samsung, two Gold ADDYs, a Silver ADDY, and two Citations of Excellence
  • For Walmart, two Gold ADDYs, a Silver ADDY, plus four Citations of Excellence
  • For Verizon Wireless, a Gold ADDY for "Verizon Edge Rich Media Game" in the digital advertising category
  • For Verizon Telecom, four Silver ADDYs, and three Citations of Excellence
  • For Dr Pepper Snapple Group - Squirt, a Silver ADDY in the radio advertising category for "Thirst Quencher"
  • For Chrysler - Dodge, a Citation of Excellence for broadcast work
  • Lopez Negrete also received a Silver ADDY in the public service advertising category

"It's an incredible honor to earn a tenth consecutive Best of Show award for our work and our deep commitment to our clients, our market and the creative craft. We have an extraordinary group of creative professionals whose drive and determination are a vital part of our success," stated Alex Lopez Negrete, president/CEO of the agency. "We accept this honor with excitement and pride, yet with the humility of understanding that much remains to be done," he added.

The American Advertising Awards function on a three-tier system, with winners in the local clubs moving to the regional level. Lopez Negrete's five Gold ADDYs and eight Silver ADDYs will compete at the AAF 10th District, with entrants from Arkansas, Louisiana and Oklahoma.

About Lopez Negrete Communications
Lopez Negrete Communications, Inc. is the nation's largest independent, Hispanic owned and operated, full-service agency specializing in Hispanic marketing. Headquartered in Houston, Texas, with offices in Los Angeles and New York, the company's capitalized billings were $214.3 million in 2013. Since 1985, Lopez Negrete has offered a full range of advertising, marketing and public relations services to industry leaders, including Walmart Stores, Inc., Bank of America, Verizon Communications Inc. (Wireless and Telecom), SAMSUNG Telecommunications America, Kraft Foods (Singles and Natural Cheeses), NBC Universal Motion Pictures Group, NBCU Entertainment, Chrysler Corporation, Hulu, Southern California Edison, the Recreational Boating and Fishing Foundation and AARP. With more than 200 employees, Lopez Negrete Communications, Inc. is a proven leader in providing fully integrated national Hispanic marketing and communications services. For more information, go to www.lopeznegrete.com.

SOURCE Lopez Negrete Communications, Inc.

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