|By Business Wire||
|February 18, 2014 02:53 PM EST||
Research and Markets (http://www.researchandmarkets.com/research/7863hl/global_3dtv) has announced the addition of the "Global 3DTV Market 2014-2018" report to their offering.
The analysts forecast the Global 3D TV market to grow at a CAGR of 19.70 percent over the period 2013-2018 in terms of units and 2.04 percent in terms of revenue. One of the key factors contributing to this market growth is the increasing popularity of 3D programming and on-demand content. The Global 3D TV market has also been witnessing the adoption of 3D TVs in advertising. However, lack of global standards for 3D technology could pose a challenge to the growth of this market.
Key vendors dominating this space include LG Electronics Inc., Panasonic Corp., Samsung Electronics Co. Ltd., and Sony Corp.
Other vendors mentioned in the report are AU Optronics Corp., Blaupunkt GmbH, Cello Electronics, Hyundai Corp., Innolux Corp., IZON, Koninklijke Philips NV, Mitsubishi Electric Corp., Sceptre Incorporated, Sharp Corp., Toshiba Corp., Victor Company of Japan Ltd., and Vizio Inc.
Commenting on the report, an analyst from the team said: The growing popularity of 3D TV has encouraged advertising agencies to display their advertisements on 3D TV through which they are able to do in a better and more visually appealing way. With the help of 3D TVs, the advertisers can grab the attention of viewers by posting attractive advertisements such as multi-screen and interactive advertisements. Moreover, advertisements on 3D TV tend to benefit the advertisers by increasing their customer base because of the improved visual quality of images. Thus, 3D TVs are emerging as an important medium for advertisers to reach out to the target audience. In recent years, advertisers, broadcasters, content owners, and brands have stepped into the converged advertising space by adopting 3D TV and multi-screen advertising strategy. This trend is expected to drive the market growth during the forecast period.
According to the report, one of the main drivers in the market is the increasing popularity of 3D programming, on-demand content and 3D channels, especially in developing countries such as China, India, Latin America.
For more information visit http://www.researchandmarkets.com/research/7863hl/global_3dtv
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