|By Business Wire||
|February 19, 2014 02:00 AM EST||
2014 is poised to be a banner year for native advertising and the U.K. market is a big reason why. Today, we are pleased to share several U.K. publishers have chosen Polar's MediaVoice solution as their native advertising platform, including Hearst Magazines, Haymarket Media Group, Future PLC, and Net Communities among others.
The world’s largest publishers are choosing Polar's MediaVoice solution as their native advertising platform to power, monetizes, and scale their sponsored content business.
“Native advertising translates well to mobile, and Hearst needed a solution for scaling this new ad format across platform and across our brands,” said Stephen Edwards, Group Digital Sales Director, Hearst Magazines UK. “We can now offer native ads to our clients looking to reach and engage with our readers in unique and meaningful ways using MediaVoice.”
Finding efficiencies in the workflows to deliver native ads is imperative for success. That’s why MediaVoice, which leverages a publisher's existing content management system (CMS) and ad-serving infrastructure, proves itself as the essential platform for delivering native ads across desktop and mobile.
“We have a sophisticated sponsored content business and our clients across the globe expect top-notch results with their campaigns,” said Andy Evans, CEO, Net Communities. “MediaVoice gives us control over how we use our native ad inventory and the reporting capabilities allows us to show marketers their campaign’s traffic and reach at a much more detailed level.”
Content marketers are measuring the success of their native ad campaigns by focusing on a variety of engagement metrics, including dwell time, page views, social activity in addition to traditional impression performance. MediaVoice provides publishers with a wide breadth of metrics and the depth they need to keep clients informed.
“Future have won a number of awards for our content solutions, however we are always looking to improve and were searching for a partner that understood the premium nature of native ads,” said Nick King, Commercial Director, Future PLC. “MediaVoice’s easy implementation with our workflow and robust tools for innovative native presentation made it an easy choice for our marquee properties.”
The agility of the U.K. market means publishers need to adapt and produce innovative native ad placements with a quick turnaround. MediaVoice’s ability to adapt to their processes offers them the flexibility they need and provides them the results to show clients the effectiveness of these premium campaigns.
“Publishers are increasingly putting a focus on scaling their sponsored content revenue and looking for a best-in-class platform to achieve this,” said Kunal Gupta, CEO, Polar. “The UK market represents an exciting growth opportunity for Polar and we are thrilled to have great new publishers working with our MediaVoice platform”.
Because of the size and nature of the U.K. marketing landscape, the challenges U.K. publishers face are unique. The same amount of labor is required to push campaigns which would be reach an audience one fourth the size in the US market. As Jay Stevens, General Manager, International at Rubicon Project, describes in Digiday recently,"In the U.K., that manual process is a bigger deal because it eats a greater percentage of order value."
Want to see if MediaVoice is a fit for your publication? Request a demo here.
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective ...
Dec. 27, 2014 11:00 AM EST Reads: 1,978
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using ...
Dec. 27, 2014 11:00 AM EST Reads: 2,142
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Dec. 27, 2014 11:00 AM EST Reads: 7,165
"SAP had made a big transition into the cloud as we believe it has significant value for our customers, drives innovation and is easy to consume. When you look at the SAP portfolio, SAP HANA is the underlying platform and it powers all of our platforms and all of our analytics," explained Thorsten Leiduck, VP ISVs & Digital Commerce at SAP, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 27, 2014 11:00 AM EST Reads: 1,895
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
Dec. 27, 2014 11:00 AM EST Reads: 2,074
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happe...
Dec. 27, 2014 10:00 AM EST Reads: 2,107
DevOps is all about agility. However, you don't want to be on a high-speed bus to nowhere. The right DevOps approach controls velocity with a tight feedback loop that not only consists of operational data but also incorporates business context. With a business context in the decision making, the right business priorities are incorporated, which results in a higher value creation. In his session at DevOps Summit, Todd Rader, Solutions Architect at AppDynamics, discussed key monitoring techniques...
Dec. 27, 2014 10:00 AM EST Reads: 1,825
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the ...
Dec. 27, 2014 09:00 AM EST Reads: 1,889
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to th...
Dec. 27, 2014 09:00 AM EST Reads: 2,746
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 27, 2014 08:45 AM EST Reads: 2,871
Fundamentally, SDN is still mostly about network plumbing. While plumbing may be useful to tinker with, what you can do with your plumbing is far more intriguing. A rigid interpretation of SDN confines it to Layers 2 and 3, and that's reasonable. But SDN opens opportunities for novel constructions in Layers 4 to 7 that solve real operational problems in data centers. "Data center," in fact, might become anachronistic - data is everywhere, constantly on the move, seemingly always overflowing. Net...
Dec. 27, 2014 08:00 AM EST Reads: 2,086
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and asse...
Dec. 27, 2014 08:00 AM EST Reads: 2,419
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
Dec. 27, 2014 08:00 AM EST Reads: 2,678
SYS-CON Media announced that Centrify, a provider of unified identity management across cloud, mobile and data center environments that delivers single sign-on (SSO) for users and a simplified identity infrastructure for IT, has launched an ad campaign on Cloud Computing Journal. The ads focus on security: how an organization can successfully control privilege for all of the organization’s identities to mitigate identity-related risk without slowing down the business, and how Centrify provides ...
Dec. 27, 2014 07:00 AM EST Reads: 1,835
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, demonstrated how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
Dec. 27, 2014 06:45 AM EST Reads: 2,115