|By PR Newswire||
|February 19, 2014 03:08 AM EST||
LONDON, February 19, 2014 /PRNewswire/ --
Consumer technology agency to bring "thank goodness I have Yelp" moments to life
Dynamo PR ( http://www.dynamopr.com ) has been appointed as its UK agency by Yelp, one of the world's largest location based services, in the run up to its 10th Birthday celebrations later this year and before a global advertising push for Yelp's new tag line 'we know just the place'. Dynamo has been tasked with bringing its unique brand of creativity and results to both the day-to-day press office work and creative campaigns. Dynamo won the account following a three-way competitive pitch.
San Francisco based Yelp has over 53 million cumulative reviews of local business from restaurants, dentists, mechanics and plumbers across 24 countries and attracted an average of over 120 Million monthly unique visitors in Q4 2013. Yelp's reviews can be found baked-into Apple Maps and Siri on iOS, as well as in-dash in the latest BMW, Mercedes Benz and Lexus models, not to mention the latest wearable technology of Pebble Watches.
Elliot Adams, Senior European PR Manager for Yelp made the appointment: "Yelp exists to connect people with great local businesses, so we're delighted to have connected with Dynamo to run our PR in the UK. Dynamo have already established a pedigree with Silicon Valley companies and pride themselves on being 'unboring', one of Yelp's core values. They even slipped in a special 'Whiskey Sours' clause into the contract to make sure the team are regularly refreshed."
Peter Bowles, Co-CEO of Dynamo: "Yelp is a phenomenal tool for discovering hidden gems on the UK high street. One of the members of our team has been a Yelp Elite member for three years and has discovered all sorts of amazing places across London. Our team have a very broad remit to work across promoting the Yelp offering to consumers and helping small businesses realise the value in managing their free profile on Yelp as a means of attracting further custom."
Yelp floated on the New York Stock Exchange in March 2012 and the company is currently worth over $6 Billion. In October 2012, Yelp acquired Qype to further strengthen the comprehensive database of user reviews across Europe.
Dynamo can be found on Yelp at: http://www.yelp.co.uk/biz/dynamo-communications-ltd-london
Dynamo (http://www.dynamopr.com) is an award-winning consumer, technology and digital communications agency offering PR, social and SEO services for clients that range from ambitious start-ups to international brands. Based in London, Dynamo was launched in January 2011 and now has 20 staff based in UK and North America. Dynamo focuses on generating creative responses to clients needs, providing strategy and tactics focused to achieve client results. In 2013, Dynamo won prestigious PRWeek awards for best consumer, best technology, and best global PR campaigns. For more information email [email protected].
Yelp (NYSE: YELP) connects people with great local businesses. Yelp was founded in San Francisco in July 2004. Since then, Yelp communities have taken root in major metros across the US, Canada, UK, Ireland, France, Germany, Austria, The Netherlands, Spain, Italy, Switzerland, Belgium, Australia, Sweden, Denmark, Norway, Finland, Singapore, Poland, Turkey, New Zealand, the Czech Republic, Brazil and Portugal. Yelp had a monthly average of 120 million unique visitors in Q4 2013*. By the end of Q4 2013, Yelpers had written more than 53 million rich, local reviews, making Yelp the leading local guide for real word-of-mouth on everything from boutiques and mechanics to restaurants and dentists. Yelp's mobile application was used on approximately 10.6 million unique mobile devices on a monthly average basis during Q4 2013. For more information, please visit http://www.yelp.co.uk/ or send an email to [email protected].
SOURCE Dynamo PR
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from ha...
Nov. 22, 2014 09:30 PM EST Reads: 890
We are all here because we are sold on the transformative promise of The Cloud. But what good is all of this ephemeral, on-demand infrastructure if your usage doesn't actually improve the agility and speed of your business? How must Operations adapt in order to avoid stifling your Cloud initiative? In his session at DevOps Summit, Damon Edwards, co-founder and managing partner of the DTO Solutions, will highlight the successful organizational, process, and tooling patterns of high-performing c...
Nov. 22, 2014 08:45 PM EST Reads: 835
Software-driven innovation is becoming a primary approach to how businesses create and deliver new value to customers. A survey of 400 business and IT executives by the IBM Institute for Business Value showed businesses that are more effective at software delivery are also more profitable than their peers nearly 70 percent of the time (1). DevOps provides a way for businesses to remain competitive, applying lean and agile principles to software development to speed the delivery of software that ...
Nov. 22, 2014 08:00 PM EST Reads: 1,399
Docker offers a new, lightweight approach to application portability. Applications are shipped using a common container format and managed with a high-level API. Their processes run within isolated namespaces that abstract the operating environment independently of the distribution, versions, network setup, and other details of this environment. This "containerization" has often been nicknamed "the new virtualization." But containers are more than lightweight virtual machines. Beyond their small...
Nov. 22, 2014 06:45 PM EST Reads: 1,069
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
Nov. 22, 2014 05:45 PM EST Reads: 1,137
ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ -- IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and asse...
Nov. 22, 2014 05:30 PM EST Reads: 986
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com...
Nov. 22, 2014 07:00 AM EST Reads: 1,319
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Ar...
Nov. 21, 2014 09:15 PM EST Reads: 1,235
Leysin American School is an exclusive, private boarding school located in Leysin, Switzerland. Leysin selected an OpenStack-powered, private cloud as a service to manage multiple applications and provide development environments for students across the institution. Seeking to meet rigid data sovereignty and data integrity requirements while offering flexible, on-demand cloud resources to users, Leysin identified OpenStack as the clear choice to round out the school's cloud strategy. Additional...
Nov. 21, 2014 08:45 PM EST Reads: 1,206
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
Nov. 21, 2014 08:00 PM EST Reads: 1,249
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the ...
Nov. 21, 2014 08:00 PM EST Reads: 1,315
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nov. 21, 2014 07:00 PM EST Reads: 1,192
SYS-CON Media announced today that Aruna Ravichandran, VP of Marketing, Application Performance Management and DevOps at CA Technologies, has joined DevOps Journal’s authors. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done. Aruna's inaugural article "Four Essential Cultural Hacks for DevOps Newbies" discusses how to demonstrate the...
Nov. 21, 2014 07:00 PM EST Reads: 1,248