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SYS-CON MEDIA Authors: Bart Copeland, Andreas Grabner, Liz McMillan, Dana Gardner, Elizabeth White

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Is Popular "Feel-Good" Pill the Secret Weapon of Successful Wall Street Traders?

New Research Explains Why Sales of Relacore® Extra Are Soaring at NYC Retailers and Are Expected to Catch on with the Ever Growing Number Of Home-Based Day Traders Across the U.S.

NEW YORK, Feb. 19, 2014 /PRNewswire/ -- We've always believed that high-powered Wall Streeters have achieved their success thanks to a thorough understanding of complex economic computations combined with their calculated willingness to take risks based on potential perceived rewards. But new research (published in Proceedings of the National Academy of Sciences) has just documented that the stress traders experience when the market is volatile can seriously inhibit their ability to make smart financial decisions. The study, authored by Professor John Coates, a Cambridge university neuroscientists and former Wall Street trader, shows that levels of the stress hormone cortisol increased by an average of 68% in traders during periods of increased market volatility. In his groundbreaking study, Professor Coates mimicked the stress-related cortisol increase pharmacologically and found that as cortisol increased, subjects became almost "frozen" in their willingness to take risks. In fact, the appetite for risk collapsed, by as much as 44 percent according to one measure, in those with raised cortisol.

The implications are important for all of us who rely on investments (401k's, retirement plans, etc.), but are most important for the broader financial world because subclinical stress affects traders' risk-taking behavior. Thus, the study throws into doubt a fundamental assumption embedded in economics that risk preferences are stable. "This assumption, mostly hidden from view, underlies almost every economic model and, it turns out, every indicator of market sentiment," Professor Coates told Financial Times. "The stress response may thereby exacerbate market instability and prolong crises," he concludes. "There is a powerful physiological mechanism at work in the markets, and no one – not the traders, not the risk managers, not the policy makers – is aware of it," he says. It may also play a role in financial crises, preventing investors from putting money back into the economy, which is critical to sound economic health.

So what does all of this have to do with Relacore® Extra? Ever since the original Financial Times story detailing Professor Coats' research was highlighted on the Drudge Report, sales of this stress reducer has seen an unexpected increase at New York City retailers such as Walgreens, CVS, GNC and Duane Reade. Why has this "feel-good" formula got the business world buzzing? "Relacore Extra is a non-sedating mood enhancer that is specifically formulated to help minimize the negative aspects of stress," says Dr. Amy Heaton, PhD, Director of Women's Health and Nutrition for The Carter-Reed Company™, Relacore Extra's distributor. "Relacore Extra was designed to help reduce stress, reduce mild anxiety, improve mood, fight mid-day fatigue, and increase energy. The reduction in stress and mild anxiety Relacore Extra can offer is really perfect for Wall Street traders. This is especially so because Relacore Extra is non-sedating and thus will not interfere with peak energy levels or dull the decision-making process." And it explains why Relacore Extra may soon become a staple among high-pressure traders and business execs.

"This isn't the first time Relacore Extra has found popularity in an unexpected market," says Gina Daines, spokesperson for Carter-Reed. "Although it was originally designed as a 'feel-good' pill, when researchers really started to understand the link between stress, cortisol, and belly fat, people began using Relacore Extra as a weight-loss adjunct because of its ability to reduce stress and mild anxiety. And now it's been America's #1 'Belly Fat' Pill for almost six years! More recently, researchers have begun tying stress to the rate at which our skin ages, and Relacore Extra has been 'reborn' as an anti-aging staple. So I'm not surprised that Relacore Extra is finding itself another unexpected, but well-deserved, reputation as 'Wall Street's Secret Weapon.' It's truly an amazing formula!"

Where can you find Relacore Extra? It's available at smarter retailers nationwide, or direct from The Carter-Reed Company at www.Relacore.com or call 1-800-429-4134. Use promo code WALLSTREET7 at checkout and get free shipping.

*Free standard shipping in the continental U.S. only.

All trademarks are the property of their individual owners.

SOURCE Relacore

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