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SYS-CON MEDIA Authors: Elizabeth White, Carmen Gonzalez, JP Morgenthal, AppDynamics Blog, Roger Strukhoff

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FinancialForce.com Unveils FinancialForce ERP; Announces Record Growth

- New family of customer-centric ERP solutions blurs lines between CRM and ERP to eliminate silos, compress processes and enable richer customer engagements

HARROGATE, United Kingdom, Feb. 19, 2014 /PRNewswire/ -- FinancialForce.com, a leading cloud ERP provider on the Salesforce1 Platform, today introduced FinancialForce ERP, a unified family of cloud solutions powering customer-centric businesses. With this announcement, the company unveiled its new tagline, "ERP at Customer Speed," completing a new vision for ERP where businesses are winning and retaining customers by aligning ERP processes around customer touch points – creating a unified, informed view of the customer across the entire organization.

(Logo: http://photos.prnewswire.com/prnh/20140219/NE67570LOGO)

Announced in Q4 FY 2013, the acquisitions of Vana Workforce and Less Software resulted in the addition of FinancialForce Human Capital Management (HCM) and FinancialForce Supply Chain Management (SCM) to the company's product portfolio. Both built entirely on the Salesforce1 Platform, the new applications share the same cloud as FinancialForce Accounting, FinancialForce Professional Services Automation (PSA) and Salesforce CRM, creating seamless visibility from front to back office and a single user experience across the entire enterprise.

Together, the applications make FinancialForce ERP, a unified family of cloud solutions that power a customer-centric organization's back office needs. Built on the Salesforce1 Platform, FinancialForce ERP connects customers, employees, partners and products into a single system, providing everyone with a consistent view of the entire customer journey. Customers using Salesforce CRM and FinancialForce ERP are able to take advantage of cross-departmental reporting, analytics, workflow and collaborative capabilities including Salesforce1 Chatter.

"Since implementing FinancialForce ERP applications, our business has gone through a transformation to become a proactive and data driven organization where we can make decisions based on accurate and timely information," said Kevin Barth, director of operations at Crown Partners. "Our 2014 forecast shows that we will nearly double our revenue while only increasing our back office resource by around 20 percent. FinancialForce.com has given us the ability to track an opportunity from when it enters our pipeline to collecting cash, something which just wasn't possible with our previous system."

Today's ERP systems are anti-social and transaction oriented. They lack visibility to the conversations surrounding a customer or transaction. And yet, thoughts, feelings and personal interactions are key to personalizing the customer experience. Embedded on the Salesforce1 Platform, FinancialForce ERP allows contextually relevant conversations to be tracked alongside transactions, accounts, reports or other objects. Conversations traditionally lost in a sea of emails can be attached to any business activity and are now helping to put more context around a cold transaction. As a result, employees better understand the customer and each other.

In FY 2013, FinancialForce.com grew its revenue run rate by 80 percent year-over-year, touting new customer wins such as Seagate, iSoftStone and Mainline Information Systems. The company reported that its global headcount has grown by 62 percent year-on-year, from 150 employees at the end of FY 2012 to more than 250 at the end of FY 2013. As a result, FinancialForce.com has significantly expanded its San Francisco and U.K. offices to accommodate the rapid growth and has formally opened an office in Toronto, Canada.

"Our rapid growth and acquisitions in 2013 have caught a lot of attention in the software industry," said Jeremy Roche, CEO, FinancialForce.com. "I'm proud to declare that yes, we are onto something here. We are on a mission to end disparate systems and barriers that prevent companies from operating at optimal speed. We are bringing to the forefront FinancialForce ERP to equip our customers with proven solutions that will give them the edge in this new customer-obsessed era."

Unlike legacy ERP systems, FinancialForce ERP is built to adeptly change, upgrade and configure according to businesses' evolving needs. The family of solutions allows companies to adapt and grow their applications without getting locked into old software versions. FinancialForce ClickLink also allows businesses to get started very quickly whether they are using the entire suite of solutions or just one app at a time. To learn more, please visit: www.financialforce.com.

About FinancialForce.com

FinancialForce.com delivers ERP at Customer Speed™. Built on the Salesforce1 Platform, FinancialForce ERP equips customer-centric businesses with a unified cloud platform and all the applications necessary to grow both the top and bottom line. Our Financial Management, Human Capital Management (HCM), Professional Services Automation (PSA) and Supply Chain Management (SCM) apps allow businesses to increase the speed in which they operate and be more responsive along every touch point of a customer's journey. Founded in 2009 and headquartered in San Francisco, FinancialForce.com is backed by UNIT4 and salesforce.com.

To learn more please follow us on Twitter @FinancialForce, visit our Facebook page or visit: www.financialforce.com.

Salesforce, Salesforce1 and others are among the trademarks of salesforce.com.

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Sandra Lo
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+1-415-796-8414
[email protected]

Leslie Grant
SHIFT Communications
+1-415-591-8454
[email protected]


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