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SYS-CON MEDIA Authors: Bart Copeland, Andreas Grabner, Liz McMillan, Dana Gardner, Elizabeth White

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OpenMarket Sees Increasing Enterprise Demand for Mobile Engagement via Global SMS in 2014

  • OpenMarket continues to see rising demand for two-way enterprise-grade SMS from Global 2000 companies
  • Research shows that businesses want to leverage SMS to optimize business operations and enhance relationships with customers and employees worldwide
  • OpenMarket expands its global two-way connectivity in Asia-Pacific, Latin America and Europe, adding 25 new countries in the last 10 months based on enterprise demand
  • At Mobile World Congress, OpenMarket will showcase how its Mobile Engagement Platform can help enterprises use mobile to transform key business processes

SEATTLE, Washington - February 18 2014 - OpenMarket, a leading enterprise mobile engagement company, today announced that the increasing demand from the world's largest companies for reliable, secure and interactive two-way global messaging is behind the progress of OpenMarket's business. The company will exhibit its mobile engagement services at stand 8.1D11 at Mobile World Congress in Barcelona, Spain, February 24-27.

According to OpenMarket, increasing numbers of Global 2000 companies are realizing the immense value of SMS in optimizing their business processes and enhancing their relationships with customers and employees. A 2013 survey of enterprise decision makers by market research firm Forrester found that 86% of respondents plan to use SMS in their business operations this year - the highest rate of any mobile technology across businesses worldwide.

"It's clear that SMS has moved beyond basic marketing campaigns," said Steve French, Global Vice President of Product Management and Marketing of OpenMarket. "Companies are using mobile to more efficiently serve two-way communication needs across the entire organization, including customer service, human resources, IT and security, operations and logistics, and sales and marketing. From appointment reminders, shipping confirmations and customer surveys, to mission-critical messages like fraud notifications, emergency alerts, and secure PIN authentication, companies can use mobile for numerous use cases. But to fully take advantage of the benefits mobile has to offer, enterprises need reliable two-way SMS connectivity available on a worldwide level from a trusted partner - which is where OpenMarket comes in."

At the heart of OpenMarket's enterprise messaging services is its Mobile Engagement Platform, a powerful, feature-rich, and fully scalable SaaS-based platform that allows enterprises to create customized solutions according to their specific operational requirements. Four of the world's top ten global brands use OpenMarket's Mobile Engagement Platform to power their mobile messaging programs.

OpenMarket continues to expand its two-way SMS connectivity to meet the worldwide demand for global messaging services. The company has recently added two-way connectivity in the Asia-Pacific region to reach high-growth, high-volume commercial centers such as Hong Kong, India, Japan, and Singapore.

As an industry leader, OpenMarket processes over one billion mobile messaging interactions per month. The company differentiates itself from other mobile engagement providers by offering enterprise-grade global SMS services backed by demonstrated performance and reliability with service level agreements (SLAs), a geo-redundant SMS platform, award-winning 24x7 customer support spanning all time zones, and a dedicated account management team.

Visit the OpenMarket stand 8.1D11 at Mobile World Congress or contact us to schedule a meeting at the show to discuss your global mobile engagement needs.

- ENDS -

About OpenMarket
OpenMarket, a subsidiary of Amdocs, helps enterprises use mobile to transform their business. OpenMarket provides mobile engagement solutions for organizations to optimize their operations and enhance relationships with their customers and employees. Major enterprises choose OpenMarket for our domain expertise, service flexibility, demonstrated performance and reliability, global scale, and corporate maturity. We provide smart, interactive connectivity to more than 200 countries, enabling businesses to engage with nearly every mobile user around the world. Our clients trust us to power their mobile business. For more information, visit www.openmarket.com.

About Amdocs
For more than 30 years, Amdocs has ensured service providers' success and embraced their biggest challenges. To win in the connected world, service providers rely on Amdocs to simplify the customer experience, harness the data explosion, stay ahead with new services and improve operational efficiency. The global company uniquely combines a market-leading BSS, OSS and network control and optimization product portfolio with value-driven professional services and managed services operations. With revenue of $3.3 billion in fiscal 2013, Amdocs and its more than 21,000 employees serve customers in over 70 countries.

Amdocs: Embrace Challenge, Experience Success.

For more information, visit Amdocs at www.amdocs.com.

Amdocs' Forward-Looking Statement
This press release includes information that constitutes forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995, including statements about Amdocs' growth and business results in future quarters. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be obtained or that any deviations will not be material. Such statements involve risks and uncertainties that may cause future results to differ from those anticipated. These risks include, but are not limited to, the effects of general economic conditions, Amdocs' ability to grow in the business markets that it serves, Amdocs' ability to successfully integrate acquired businesses, adverse effects of market competition, rapid technological shifts that may render the Company's products and services obsolete, potential loss of a major customer, our ability to develop long-term relationships with our customers, and risks associated with operating businesses in the international market. Amdocs may elect to update these forward-looking statements at some point in the future; however, the Company specifically disclaims any obligation to do so. These and other risks are discussed at greater length in the Company's filings with the Securities and Exchange Commission, including in our Annual Report on Form 20-F for the fiscal year ended September 30, 2013 filed on December 09, 2013 and our Form 6-K furnished for the first quarter of fiscal 2014 on February 11, 2014.

Media Contacts:

OpenMarket North America
Lindsey Bradshaw
Barokas PR
Tel: +1-206-264-8220
Email: [email protected]

OpenMarket EMEA
Alex Sowden or Sandhya Shyam
Dimoso
Tel: +44 (0) 207 033 2660
Email: [email protected]

Source: RealWire

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