SYS-CON MEDIA Authors: Adine Deford, Cynthia Dunlop, Harry Trott, Xenia von Wedel, Peter Silva

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Sylvan Learning Extends DAC Group Digital Media Agency of Record Mandate

Digital partnership to increase ROI, drive greater conversion and steward student achievement

NEW YORK, NEW YORK -- (Marketwired) -- 02/19/14 -- Education and tutoring service provider Sylvan Learning Inc. has centralized its digital media investment to include display and increase its SEM execution with DAC Group. The 800+ location franchise has experienced a double digit increase in digital conversion rates since 2012. The increase is largely accredited to a revamp of its online presence and search campaigns in the US and Canada.

"Historically, our media mix included a blanket approach to digital media. While effective, we saw an opportunity to expand our reach to better support our franchisees. This led to investing in the localization of our efforts and resulted in an incredible year of digital for us." stated, Julia Fitzgerald, Chief Marketing Officer, Sylvan Learning Inc. "Sylvan has fully embraced the way families interact and learn with new technology. We recently re-tooled our entire system with SylvanSync so our students' curriculum is delivered on iPads. We are also mindful of how parents want to connect with us - primarily through local digital interfaces. DAC understands how to help us connect locally, yet on an international scale." continued, Julia.

In addition to managing Sylvan's North American paid search (SEM), local listings management and SEO content solutions, DAC Group will now curate a fully-integrated performance-measured online strategy with a strong digital display component. Initiatives will include local organic search optimization, paid-search, display and mobile display strategy, Internet Yellow Pages and conversion optimization designed to strengthen leads at the local franchise level.

"As early digital adopters ourselves, we're thrilled to be guiding Sylvan Learning along their digital journey. Our holistic presence management services support a high yielding ecosystem that lends itself well to high performance scalability. Proprietary technology paired with sophisticated digital strategy have come together to create a successful conversion formula for the franchise. We couldn't be more delighted in our growing relationship with Sylvan. They're deep dive into digital and newly embraced approach to "baking digital in" to their overall business development strategy sets the bar for online acquisition." says, Norm Hagarty, CEO, Managing Partner, DAC Group.

About Sylvan Learning, Inc.

With over 30 years of experience and more than 800 locations throughout North America, Sylvan Learning is the leading provider of personal learning for students in grades K-12. As the leader in supplemental education, Sylvan is transforming how students learn, inspiring them to succeed in school and in life. Sylvan's proven tutoring approach blends amazing teachers with SylvanSync™ technology on the iPad® for an engaging learning experience. Sylvan programs include study skills, math, reading, writing, and test-prep for college entrance and state exams. Sylvan also provides educational services to public and non-public schools. The company was founded in 1979 and is headquartered in Baltimore, Maryland. For more information, call 1-800-31-SUCCESS, visit www.SylvanLearning.com or Sylvan's Mom Minded blog at www.SylvanLearning.com/blog.

About DAC Group

Founded in 1972, DAC Group has grown to become one of the largest and most successful digital advertising agencies in North America with offices in New York, Rochester, Cleveland, Louisville, Toronto, Montreal and Vancouver. DAC Group combines consumer insight, proprietary technology and media expertise to create innovative marketing and lead generation solutions. A leader in developing ROI based strategies; DAC Group drives business and revenue via local, regional and national programs that integrate a broad range of online and offline channels, including search engines (SEM/SEO), directories, social and mobile media. The agency is owned by its management. www.dacgroup.com

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