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Hangover Joe's (HJOE) to Launch Git-R-Done Energy Drink Featuring Larry the Cable Guy

Hangover Joe's (HJOE) Announces Git-R-Done-Energy With Larry the Cable Guy

DENVER, CO -- (Marketwired) -- 02/19/14 -- Hangover Joe's Holding Corporation. (OTCQB: HJOE) The maker of "The Hangover" Recovery Shot announced today it has signed a major licensing deal with Git-R-Done Productions, Inc. and will launch a new non-caffeinated, all natural healthy energy shot, Git-R-Done-Energy, in the Spring / Summer of 2014. "This is instant branding," said Mike Malm, co-founder and licensing specialist for Hangover Joe's. "You cannot have a better name in the energy drink business than Git-R-Done Energy. Everyone wants to 'Git-R-Done'. That's why people take energy shots in the first place, to provide more energy to get through the day and perform their daily tasks. This is going to really resonate with the consuming public, and we plan on getting our energy shot on the shelves of leading retailers in the U.S.A. in the next year. The energy drink business is estimated to grow to $21 billion in the next few years and we are convinced we have the right product and the right branding to be very competitive in this growth category of beverages. I'll tell you what, we are going to 'Git-R-Done' as Larry the Cable Guy would say with Git-R-Done Energy."

"We are so happy to sign this deal with Larry," said Matthew Veal, CEO for Hangover Joe's, "and we are excited to get this product, which we believe not only tastes good but is good for you as well, out of the science lab and into store counters soon. What makes this shot so different from other energy shots is that it is all natural and non-caffeinated. This is a major step forward for our company and we believe that forming a relationship with 'Larry the Cable Guy' will help us reach millions of new consumers."

"'Larry the Cable Guy' has a massive following in the United States and Canada and this will help us in marketing the brand," said Shawn Adamson, co-founder of Hangover Joe's. "This product is a no brainer for Hangover Joe's, and we know we can 'Git-R-Done' with Git-R-Done-Energy. Git-R-Done Energy is really going to help the Company grow and this is the perfect product to have as a brand extension for Hangover Joe's. I believe we are launching it at a perfect time. We already have the distribution channels in place to get our energy shot out in the market place quite rapidly, plus the DSD system can deliver it across the U.S.A."

"We cannot be more excited about this," said Mike Jaynes, Chairman of the Board and co-founder of Hangover Joe's, "and we believe our arrangement with Larry the Cable Guy will help take the company to another level by creating more sales and creating more turns for us at store counters across the country. Having 'Larry The Cable Guy' and 'Git-R-Done Productions, Inc.' onboard with Git-R-Done-Energy is a very positive event as Larry is already a household name and we plan on making Git-R-Done-Energy shot a household name in beverages."

Hangover Joe's is the exclusive producer of "The Hangover" Recovery Shot, and one of the nation's top selling anti-hangover recover drink & hangover recovery product. Taken the morning after and featuring a patent-pending blend of antioxidants, vitamins and herbs, "The Hangover" Recovery Shot is the quickest way to overcome the day-after side effects of alcohol consumption. On July 25th, 2012, Hangover Joe's became a publicly traded company and is trading on the OTCQB as HJOE. For more information, visit www.hangoverjoes.com, or check us out on Facebook and YouTube.

Forward-Looking Statements This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on its reports filed at www.sec.gov.

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