|By Business Wire||
|February 19, 2014 07:33 AM EST||
Research and Markets (http://www.researchandmarkets.com/research/9p24fv/kapsole_rural_and) has announced the addition of the "Kapsole Rural & Urban Insight Series: A Strategic Toolkit to Decipher Indian Geographies" directory to their offering.
The Kapsole Rural & Urban Insight Series is a web based query enabled database giving granular insights on economic, demographic, social and market aspects of different rural and urban areas in India at state, district, town and block level. Its also represents income profile of town and blocks though major assets buying pattern, basic standard of living like type of house and government basic infrastructure facilities to respective areas. Data is available in form of excel and summarize research report of all district and block and towns.
Product also provide information on Media Touch-points:- Traditional Media (TV, Radio, Cinema, Internet, Mobile Phones) and Lifestyle parameters like Durable ownership, Holidaying, Visits to relatives, Eating out, Sports and leisure activities and accessing electricity and banking services.
Following are benefits for Corporate:
- Planning entry strategy for new markets
- Sales Benchmarking
- Planning the Distribution Network
- Designing media and communication plans at small geographic units
Following are benefits for Academia -professors & students:
It helps in research assignments, preparing presentations and developing understanding of Indian economy for faculty and students
Acts as consultancy resources for faculty
Indexing on various parameters which help to analyze income and economy efficiency of the targeted location
Help in solving marketing case studies for MBA students
For more information visit http://www.researchandmarkets.com/research/9p24fv/kapsole_rural_and
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