SYS-CON MEDIA Authors: Elizabeth White, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Bandai Unlocks The Power Of All-New Power Rangers Super Megaforce Toy Line

LOS ANGELES, Feb. 19, 2014 /PRNewswire/ -- Super Mega action and adventure morphs onto television screens and retail shelves this month with the season premiere of Saban's Power Rangers Super Megaforce, and the all-new Bandai toy line is the key to all of the fun! Power Rangers Super Megaforce just launched February 15th on Nickelodeon, and Bandai is currently unveiling the full toy line for the season at New York Toy Fair.

Bandai is bringing the Power Rangers action from "show to shelf" with its new toy line which includes dozens of items from show-accurate role play toys to robust action figures to large-scale buildable robots, and much more. The collectible Legendary Ranger Keys ($7.99 SRP per three pack), which unlock the powers of ALL past Rangers, are central to the new Bandai toy line. A quick flip function morphs the figures into unique keys that can be inserted into multiple Super Megaforce toys to unlock special features and powers! With over 60 different Ranger Keys to collect, this innovative toy enhances kids' play with all new Power Rangers items in the role play and Zord Builder categories.

The Ranger Keys also offer digital action: using the Power Rangers Scanner app (available on both iOS and Android systems) on any smart phone or tablet, kids can scan any Ranger Key, morph themselves into that Power Ranger and tap, slash and battle villains on-screen.

"Ranger Keys will allow kids to 'Unlock the Power' in 2014," said Brehan Maul, Vice President of Brand Management. "Whether pretending to be their favorite Ranger with our show-authentic line of role play toys, using their imagination to create epic Megazords with the Zord Builder collection, or even playing on their smart phone or tablet, the Ranger Keys offer physical, digital and promotional extensions that enhance the Super Megaforce play experience."

In addition to the toy line, Bandai will be celebrating Power Rangers Super Megaforce with various interactive promotions. Coming this spring, "Morphin Madness," a tournament where fans can vote for their ultimate Power Rangers dream team! Running March 10thApril 7th, fans can participate in this bracket-style voting system which will reward them with coupons for Super Megaforce toys and a chance to win a 24K gold plated Deluxe Legendary Morpher and Legendary Ranger Key set of the fan-selected final five Rangers. Players will be able to vote daily at www.morphinmadness.com.

And this fall, Bandai will launch the "Unlock the Power" sweepstakes where kids can use their Power Ranger keys to win prizes and unlock rewards. More information on each of these Super Mega promotions to follow.

For more information on the Power Rangers Super Megaforce all-new toy line from Bandai, visit http://toyfair.bandai.com/items/power-rangers.

Keep updated on all things Power Rangers on Twitter at @PowerRangerNews and @BandaiAmerica; and Facebook www.facebook.com/powerrangers.

About Bandai America Incorporated
A leader in developing engaging, quality toys that capture children's imaginative spirit and provide endless "Fun For The Future," Bandai America Incorporated is the manufacturer and master toy licensee of some of the most popular brands in children's toys and interactive entertainment today.  The Bandai America brand family includes Power Rangers®, Ben 10™, Pac-Man and The Ghostly Adventures™, Locksies™, Tamagotchi Friends™, among other boys, girls, preschool and hobby product lines.  Bandai America Incorporated is a subsidiary of NAMCO BANDAI Holdings (USA) Inc., an entity that resulted from the integration of Namco Ltd. and Bandai Co. Ltd. of Japan. Global interests encompass three strategic business units: Toys and Hobby, Amusement Facility and Contents. The company is headquartered in Cypress, California.  Find out more about our expertise in connecting with kids in fun and fresh ways at www.Bandai.com.

About Saban's Power Rangers Super Megaforce
Saban Brands will launch the newest installment of the Power Rangers franchise, one of the top-rated and longest running boys live-action series on television, with Power Rangers Super Megaforce. The new series, which premieres on Nickelodeon February 15, 2014, will deliver super mega action, humor, excitement and entertainment, in addition to the core themes of friendship, teamwork, fitness and helping others. Power Rangers Super Megaforce will introduce all-new morphing abilities, allowing the Rangers to morph into any team of Power Rangers from the past. The Power Rangers franchise is helmed by Haim Saban, who created and produced the original Mighty Morphin Power Rangers series in 1993. SCG Power Rangers LLC, which licenses and merchandises the Power Rangers brand, is an affiliate of Saban Brands. For more information, visit www.powerrangers.com.

TM and © 2014 SCG Power Rangers LLC. All Rights Reserved. Used Under Authorization.
Bandai logo: ® and © 2014 Bandai. Nickelodeon: © 2014 Viacom. All Rights Reserved.

For more information, please visit our interactive Press Kit at http://toyfair.bandai.com/items/power-rangers/  

 

SOURCE Bandai America Incorporated

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