SYS-CON MEDIA Authors: Elizabeth White, Peter Silva, Liz McMillan, Yeshim Deniz, Pat Romanski

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Central Desktop Continues Accelerated Growth in the Marketers’ Ecosystem With Strong Results in 2013

Central Desktop (www.centraldesktop.com), the leading cloud-based collaboration platform provider for marketers, announced 2013 highlights, further cementing its position in the marketing collaboration and work management space. Notable achievements include year-over-year growth of 70% for its flagship SocialBridge® collaboration solution for marketers and agencies, key marketing customer wins and significant product enhancements to address its growing base of enterprise customers. The company attributes its 2013 success to deep knowledge of the marketers’ ecosystem, marketer-specific product innovation, award-winning customer service and sharp focus on self-sustaining growth.

Continued Growth, Renewals and Profitability

Central Desktop won a number of high-profile companies, marketers and creative agencies – including iCrossing, Dillard’s, MIT, Emdeon, Roland, RPA and Kimberly-Clark Corporation – resulting in 70% growth for its SocialBridge collaboration solution. Central Desktop also continued its sharp focus on high growth and profitability while investing in groundbreaking innovation initiatives in 2014.

Deepening Knowledge of the Marketers’ Ecosystem

In 2013, Central Desktop established a marketing and advertising industry board of advisors to bring further expertise to Central Desktop’s strategic planning, product, corporate development and partnering initiatives. The company welcomed the insights and experience of three members to its newly created board: Carol Meyers, chief marketing officer of IT security risk management solutions leader Rapid7 and an accomplished marketing and sales leader who has delivered more than $1.5B in market value for investors through three IPOs; Jerry Rios, a veteran technology and operations executive who serves as senior vice president and chief technology officer of reputable full-service advertising agency GSD&M and Jim Kreller, vice president of sales at Vibes and a seasoned sales and channel development executive focused on social business transformation, leveraging marketer collaboration technologies, partner optimization and ecosystem-building.

Marketer-Centric Product Advances

As a thought leader in the marketers’ ecosystem, Central Desktop leveraged the needs and challenges of marketers and agencies as inspiration for major advancements in its SocialBridge cloud collaboration platform to revolutionize how marketers execute their business. Amongst the many new capabilities and enhancements added in 2013 are:

  • a radically simplified user experience;
  • account view for streamlined client and campaign management;
  • integration with leading file management providers Box, Dropbox and Google Drive, which gives users the ability to upload files directly from locations beyond the desktop and edit files directly from SocialBridge using the native apps installed on their computers;
  • a new reporting engine that provides users with the ability to filter, arrange and group data to keep track of projects and share reports with executives who need to be looped into the status of projects; and
  • new APIs that make possible more connections with third-party applications critical to a marketing team’s day-to-day operations.

According to Kristy McKnight, vice president of product, “Our products and customers are at the nexus of two of the fastest growing sectors of the market - marketing technology and collaboration. The way marketers work is dramatically changing with their creative assets, campaigns and work originating in the cloud. Our mission is to continue to lead the industry with solutions that address this dynamic shift happening within the marketers’ ecosystem.”

Industry Recognition for Product, Customer Service and Leadership Excellence

Central Desktop was honored with a number of accolades in 2013, including being named to Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America. Central Desktop was also named to the 2013 Inc. 500|5000 list of America’s fastest growing private companies, where the company joined the likes of LivingSocial, Edible Arrangements, CDW and Lifelock, among other prominent brands featured on the 2013 list. Central Desktop was also recognized with a Gold Stevie® Award in the “Customer Service Team of the Year” category of the American Business AwardsSM, a Silver Stevie® Award in the “Customer Service Department of the Year” category, and a Silver Stevie® Award in the “New Product or Service of the Year - Software - Collaboration/Social Networking Solution” category. CEO Isaac Garcia earned a spot on the 2013 Socaltech 50 and was named CEO of the Year by the CEO World Awards.

Philanthropy

As part of its community outreach programs, Central Desktop continued to drive its CD Gives program, which helps nonprofits communicate and collaborate. The company donates its collaboration platform to qualified applicants, such as the International Institute of Los Angeles (IILA), which is using SocialBridge to connect anti human-trafficking groups and law enforcement agencies.

According to CEO Isaac Garcia, “Central Desktop had a stellar year in 2013 with strong growth and significant customer expansion within the marketers’ ecosystem. Many creative agencies and marketing teams today are flailing as they adjust to the 'big shift to digital.' Our collaboration platform for marketers addresses their needs like no other product on the market today. Every day, marketers are executing their campaigns faster with SocialBridge. Their creative teams are getting more done faster because of SocialBridge. ”

About Central Desktop

Central Desktop helps people work together in ways they never imagined possible. Our SocialBridge online collaboration platform connects people and information in the cloud, making it possible to share files, combine knowledge, inspire ideas, manage projects and more. Central Desktop serves more than half a million users worldwide. Key Central Desktop customers include CBS, MLB.com, Harvard University, the Humane Society of the United States, Javelin Marketing Group, Upshot, Engauge, WD-40 and Workday. Founded in 2005, Central Desktop is a privately-held company with headquarters in Pasadena, California. For more information, visit www.centraldesktop.com.

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