SYS-CON MEDIA Authors: Liz McMillan, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Big Rock Eddies: Are You Ready to Submit?

CALGARY, ALBERTA -- (Marketwired) -- 02/20/14 -- Big Rock Brewery Inc. ("Big Rock") (TSX:BR) is asking you to flex your creative muscles with Big Rock's annual Eddie Awards. Create a beer commercial (up to 60 seconds), a full-colour print ad about Big Rock in general, or the importance of enjoying Big Rock responsibly. This year the focus of Eddie submissions will be on Big Rock's Signature Series beers.

The 2014 Eddies mark our 21st year celebrating the creative genius of the beer drinker. When the Eddies began back in 1993, it was because we didn't think there was anyone better to create Big Rock commercials than those who knew and loved our beer - the Big Rock beer drinker. Since then, the Eddies have created hours and hours of raucous laughter for all of our Eddies judges and fans, and have even helped to launch acting, directing and graphic design careers all across our great country. This year's grand prize winners will be announced at the Calgary Eddies awards on Monday June 16th, 2014 at the Jack Singer Concert Hall in the EPCOR CENTRE for the Performing Arts.

Remember, it's about your love for Big Rock's craft beer, not how much your camera costs.

Deadline for entries is 4:00 PM (MT) Wednesday April 11th, 2014.


Prizes:                                                                     
                                                                            
Video Category                        Print Category                        
1st - $10,000                         1st - $3,000                          
2nd - $5,000                          2nd - $2,000                          
3rd - $3,000                          3rd - $1,000                          
                                      Responsibility Award - $1,500         

For detailed information about the Eddies, including rules, regulations and entry forms please visit:

http://bigrockbeer.com/events/eddies.

For Eddies updates on Facebook, please visit: http://www.facebook.com/BigRockBrewery For Eddies updates on Twitter, please visit: http://twitter.com/BigRockBrewery For archived video submissions and past Eddies winners on YouTube, please visit: http://www.youtube.com/bigrockeddies

Big Rock donates all proceeds from the Eddies to the One Yellow Rabbit Performance Theatre, the Calgary Folk Festival and the EPCOR CENTRE for the Performing Arts.

About Big Rock Brewery Inc.

Big Rock Brewery Inc. - headquartered in Calgary, Alberta - produces premium, all-natural craft beers. As Canada's leading craft brewer, Big Rock boasts a family of exceptional ales and lagers, Rock Creek Cider®, an ongoing selection of seasonal beers released through the Brewmaster's Edition and cutting-edge, limited-run brews released through the Alchemist Edition. Big Rock products are sold in nine provinces and two territories in Canada, and are also available in Korea.

For more information on Big Rock Brewery visit bigrockbeer.com.

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