SYS-CON MEDIA Authors: Elizabeth White, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Taomee Released Flower Fairy Animation Series on Major Cartoon Channels throughout China on Valentine's Day

SHANGHAI, Feb. 21, 2014 /PRNewswire/ -- Taomee Holdings Limited ("Taomee", NYSE: TAOM), a leading children's entertainment and media company in China, released the first season (52 episodes) of Flower Fairy animation series on February 14, 2014.

Launched four years ago, Flower Fairy is one of the most popular online virtual world franchises in China among elementary and middle school girls. Flower Fairy animation series includes adorable characters such as "Xia Anan," and a dream-like fairytale storyline, both of which appeal particularly to girls in this age category.

This is the third animation series based on popular online virtual worlds from Taomee. The previous two, Seer and Mole's World, have been televised on over 130 channels across China and Taiwan.

The new launch of Flower Fairy animation series is a continuation of Taomee's strategy to promote healthy, entertaining, and educational media to the children of Greater China. This is in-line with its successful strategy of promoting and developing its leading brands across both online and offline platforms. Books based on Flower Fairy animation series named "Flower Fairy Xia Anan" will be published soon.

Flower Fairy animation series debuted in Taomee Dream School, the Company's self-branded children's television show, and can be also viewed on major cartoon channels including Aniworld Satellite TV, ToonMax TV and Youman Cartoon TV throughout China, as well as the Company's online video website: http://hua.v.61.com/donghua/.

About Taomee Holdings Limited

Taomee Holdings Limited is one of the leading children's entertainment and media companies in China driven to deliver exceptional entertainment to children and families. Founded in 2007, Taomee is one the first companies in Greater China to develop animated franchises for children through online virtual world that are both fun and educational. The Company's virtual worlds are widely trusted by millions of parents and caregivers across Asia. The Company's Mole's World and Seer franchises and characters have reached millions of children and families through virtual worlds, books, monthly print magazines, interactive toys, mobile applications, animated television series and movies. For more information, please visit: http://www.taomee.com/en_taomee.html

Visit online virtual world communities at www.61.com
Watch animations and films at http://v.61.com/
Download mobile games and applications at http://m.61.com/
Share with other parents and caregivers at http://mama.61.com/

Safe Harbor Statements

This press release contains statements that may constitute "forward-looking" statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by words or phrases such as "may," "will," "expect," "anticipate," "aim," "estimate," "intend," "plan," "believe," "potential," "continue," "is/are likely to" or other similar expressions. Among other things, the management's quotations and outlook information contain forward-looking statements. These forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. Potential risks and uncertainties include, but are not limited to: the Company's business strategies and initiatives as well as business plans; future business development, results of operations and financial condition; expected changes in revenues and certain cost or expense items; expectations with respect to increased revenue growth and the Company's ability to sustain profitability; the Company's services and products under development or planning; the Company's ability to attract users and further enhance the Company's brand recognition; and trends and competition in the children's entertainment and media market and industry, including those for online entertainment. Further information regarding these and other risks is included in Taomee's filings with the U.S. Securities and Exchange Commission, including its registration statement on its final prospectus dated June 10, 2011. All information provided in this press release is as of the date of the press release, and the Company undertakes no obligation to update any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as required under applicable law. Although the Company believes that the expectations expressed in these forward looking statements are reasonable, the Company cannot assure you that their expectations will turn out to be correct, and investors are cautioned that actual results may differ materially from the anticipated results.

SOURCE Taomee Holdings Limited

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