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Is Twitter Part of Your Social Marketing Mix?

With 88% of companies planning to market via social media in 2014, it is important that marketers understand the best practices to use Twitter to engage their target audiences.

NEW YORK, Feb. 21, 2014 /PRNewswire/ -- Marketing is more and more becoming a two way conversation between brands and their audience. The shift to social platforms has played a huge part in this dynamic, and all signs point to the trend continuing in 2014. Small businesses looking to "do more with less" need to make sure that their social media efforts are both efficient and successful. Changing technology means that even the savviest of Twitter users might be unaware of new features that could benefit their campaign.

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Phillip Thune, CEO-Americas for Textbroker, discusses tips for viewing Twitter with new and discerning eyes in his latest article for PR Newswire's Small Business PR Toolkit. From using Twitter to establish a voice for your brand to engaging your followers in a conversation, Thune will help you make Twitter a valuable tool for marketing in 2014.

To learn more:  http://bit.ly/1bt04kx

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses.   The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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