|By PR Newswire||
|February 21, 2014 05:27 PM EST||
ATLANTA, Feb. 21, 2014 /PRNewswire/ -- Boxercraft (www.boxercraft.com), a leader in the design, manufacture and distribution of fashion-forward, casual, imprintable and licensed apparel, welcomed former President Bill Clinton this week to Industrial Revolution II (www.irii.com), IRII, its Haiti manufacturing facility. Eighty percent of Boxercraft's tops are made at this location. Boxercraft eventually hopes to produce 40 percent of the millions of tops and bottoms it sells annually through wholesalers, to college retailers and bookstores and resorts at this facility.
"This was the right thing to do," said Shelley Foland, Boxercraft CEO. "Consumers are paying attention to where their garments are being made and the conditions of the factories and are considering this when purchasing products."
Founded by Rob Broggi, a former analyst at Boston-based Raptor Capital, and backed by designer Donna Karan, actor Matt Damon, and Joey Adler, CEO of Diesel Canada, IRII started production at its 35,000 square-foot facility in Port-au-Prince last September. Through its unique "shared value" business model, IRII invests 50 percent of its profits into their workers, their families and the local community through health and wellness programs, training and education initiatives.
Last year, Boxercraft saw its sales increase, as students, university athletes and teams were drawn to its product variety and comfort. Boxercraft unveiled new lines, including b*sport by Boxercraft™, a practice wear line delivering active wear combining fitness and style. Boxercraft added more styles and colorways, resulting in its largest line offering in the history of the company in both adult and youth sizes.
FOR FURTHER INFORMATION: www.boxercraft.com.