SYS-CON MEDIA Authors: Adine Deford, Cynthia Dunlop, Harry Trott, Xenia von Wedel, Peter Silva

News Feed Item

CORRECTING and REPLACING Caesars Entertainment and Planet Hollywood Resort & Casino partner with Monster to bring Pure Monster Sound® and Monster® headphones to The AXIS™ Powered by Monster™

Please replace the release with the following corrected version due to multiple revisions.

Jason Gastwirth, Caesars Entertainment senior vice president of marketing and entertainment poses wi ...

Jason Gastwirth, Caesars Entertainment senior vice president of marketing and entertainment poses with Head Monster and Monster Founder, Noel Lee at the event celebrating the strategic partnership this week. (Photo: Business Wire)

The corrected release reads:

CAESARS ENTERTAINMENT AND PLANET HOLLYWOOD RESORT & CASINO PARTNER WITH MONSTER TO BRING PURE MONSTER SOUND® AND MONSTER® HEADPHONES TO THE AXIS™ POWERED BY MONSTER™

Retail Partnership will also provide special offers for concert guests and exclusive designs to Caesars Entertainment resorts across the U.S.

Caesars Entertainment®, Planet Hollywood Resort & Casino® and Monster, the world leader in high-performance audio consumer electronics, are joining forces to bring exceptional audio experiences and exclusive offers to Caesars Entertainment guests at The AXIS™ at Planet Hollywood Resort & Casino. The exclusive partnership will also create custom headphone designs to be sold at retail locations at more than 40 Caesars Entertainment resorts across the country.

The partnership will further enhance The AXIS, the newly transformed 7,000-seat live entertainment venue in Las Vegas, with state-of-the-art acoustics Powered by Monster™. With a shared passion for the very best in entertainment, which includes an enthusiasm for a world-class audio sensory experience, Caesars and Monster announce their new partnership by introducing the newly-named theater, The AXIS™ Powered by Monster™. Fueled by the high-performance sound characteristic of the Monster brand, The AXIS gives concertgoers the opportunity to enjoy the exceptional audio experience made possible by Pure Monster Sound®.

“At Monster, we are thrilled to team up with Caesars and Planet Hollywood to partner for this truly amazing theater and to bring the unparalleled Pure Monster Sound® experience to its visitors,” said Head Monster, Noel Lee. “Monster recognizes the global influence of Caesars and its family of brands, known for their unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership – all characteristics that Monster consumers have come to expect from our brand.”

The AXIS boasts one of the largest video and projection installations in the world, with projections from 60 ultra-high-definition projectors that cover more than 200 degrees of the audience chamber. The walls of the audience chamber are wrapped in custom fabric designed to optimize the impact of the video content which will carry over into the stage area with 2,200 square feet of Panasonic® high-definition 10 millimeter LED walls that can be reconfigured to meet the needs of various productions. In addition to an immersive visual experience, a massive array of 21-inch subwoofers ensures guests feel the music as well as they hear it. Monster will now enhance this amazing sound system with Pure Monster Sound®.

“When looking for a presenting sponsor for The AXIS, it was important that we find the right heritage, quality and brand to align with the top-notch entertainment experience at Planet Hollywood,” said Jason Gastwirth, Caesars Entertainment senior vice president of marketing and entertainment. “Monster combines their high-performance, rich audio experience with Caesars premium entertainment to bring the best of both worlds to our artists and fans. As soon as our fans see the Monster name, they will understand the level of dedication we have committed to delivering a powerful music experience.”

The AXIS is quickly becoming the epicenter of A-list entertainment in Las Vegas from an all-star roster of celebrity concertgoers along with a soon-to-be-announced lineup of today’s hottest musical acts, courtesy of the venue’s exclusive booking partner Live Nation®. Now, with this partnership, concertgoers will also have access to an exclusive world of phenomenal sound with discounts and special offers on Monster® products, simply by purchasing a ticket at The AXIS.

The AXIS and Pure Monster Sound®

Pure Monster Sound brings high-definition sound to audio systems, including Monster® headphones. Pure Monster Sound® continues to deliver quality audio experiences, featuring crisp, clear and balanced sound; well-defined vocals; live concert-quality sound; and a full dynamic range, including strong, driving bass.

Caesars Entertainment and Planet Hollywood Resort & Casino will collaborate with Head Monster Noel Lee, the CEO of Monster, who is internationally renowned and sought after for his golden ear and engineering prowess, to bring the features of Pure Monster Sound® to the high-tech sound system at The AXIS. Caesars Entertainment will also work with Noel to install interactive audio kiosks featuring premium Monster® headphones at several resorts from Atlantic City to Las Vegas.

Caesars Chooses Monster Headphones

As the exclusive headphone provider for Caesars Entertainment, Monster will bring their premium headphone lines, which are designed and engineered by the legendary Head Monster and the world-class Monster design team, to Caesars Entertainment retail destinations.

Monster, the powerhouse that develops premium headphones, is also developing lines of special edition Monster headphones, including exclusive colors and features that will only be available for purchase at Caesars Entertainment retail locations. Retail stores at Caesars Entertainment resorts will also carry an assortment of Monster® headphones, all featuring Pure Monster Sound®, which are specially designed for the music preference and fashion style of each individual, including the Inspirationheadphones, designed for the stylish and tech-savvy jet-setter; the Diamondz™ line, meticulously designed for the fashion-forward trend-setter; and the Monster DNA® lines, engineered for the live music enthusiast with personally unique style.

Monster® headphones can already be purchased at KOTO, a trendy boutique in Caesars Entertainment’s new $550 million shopping, dining and entertainment district, The LINQ®.

About Monster

For the past 35 years, Monster has been a catalyst for innovation and big ideas. Discovering that cables in hi-fi systems influenced the sound, Head Monster Noel Lee developed Monster Cable® - an immediate hit. Monster engineered Beats® headphones and has since become the world’s leading manufacturer of high-performance headphones, all of which feature Pure Monster Sound® technology. Today, the company offers advanced connectivity solutions for professional musicians, home entertainment, computing, mobile and gaming, as well as high performance AC Power and conditioning products. Monster continues to lead in innovation with over 662 patents worldwide and 100 pending, offering more than 5,000 products in over 160 countries. Monster also prides itself in helping those who are in less than fortunate circumstances through Monster Cares®. Above all, Monster does what it does “Because the Music Matters.” For more information, please visit www.monsterproducts.com.

About Caesars Entertainment Corporation

Caesars Entertainment Corporation is the world's most diversified casino-entertainment company. Since its beginning in Reno, Nevada, 75 years ago, Caesars has grown through development of new resorts, expansions and acquisitions and now operates casinos on four continents. The company's resorts operate primarily under the Caesars®, Harrah's® and Horseshoe® brand names. Caesars also owns the London Clubs International family of casinos. Caesars is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. We are committed to environmental sustainability and energy conservation and recognize the importance of being a responsible steward of the environment. For more information, please visit caesars.com.

About Planet Hollywood Resort & Casino

Planet Hollywood Resort & Casino is the newest member of the Caesars Entertainment family in Las Vegas and is a full partner in Total Rewards™. Planet Hollywood Resort & Casino has 2,500 beautifully designed guest rooms and suites showcasing some of the best views in town, Planet Hollywood encompasses more than 100,000 square-feet of gaming, several lounges, ten restaurants including Gordon Ramsay BurGR, KOI, Strip House, the award-winning Spice Market Buffet and LA's Pink's Hot Dogs, and the Planet Hollywood Spa by Mandara. The resort is also home to one of pop music's biggest superstars Britney Spears' brand new show, "Britney: Piece of Me." The property is encircled by Miracle Mile Shops with more 170 specialty stores and restaurants. For more information, visit planethollywoodresort.com. Find Planet Hollywood on Facebook and follow on Twitter.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
"We help companies that are using a lot of Software as a Service. We help companies manage and gain visibility into what people are using inside the company and decide to secure them or use standards to lock down or to embrace the adoption of SaaS inside the company," explained Scott Kriz, Co-founder and CEO of Bitium, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionalit...
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
Some developers believe that monitoring is a function of the operations team. Some operations teams firmly believe that monitoring the systems they maintain is sufficient to run the business successfully. Most of them are wrong. The complexity of today's applications have gone far and beyond the capabilities of "traditional" system-level monitoring tools and approaches and requires much broader knowledge of business and applications as a whole. The goal of DevOps is to connect all aspects of app...
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
When an enterprise builds a hybrid IaaS cloud connecting its data center to one or more public clouds, security is often a major topic along with the other challenges involved. Security is closely intertwined with the networking choices made for the hybrid cloud. Traditional networking approaches for building a hybrid cloud try to kludge together the enterprise infrastructure with the public cloud. Consequently this approach requires risky, deep "surgery" including changes to firewalls, subnets...
Want to enable self-service provisioning of application environments in minutes that mirror production? Can you automatically provide rich data with code-level detail back to the developers when issues occur in production? In his session at DevOps Summit, David Tesar, Microsoft Technical Evangelist on Microsoft Azure and DevOps, will discuss how to accomplish this and more utilizing technologies such as Microsoft Azure, Visual Studio online, and Application Insights in this demo-heavy session.
DevOps is all about agility. However, you don't want to be on a high-speed bus to nowhere. The right DevOps approach controls velocity with a tight feedback loop that not only consists of operational data but also incorporates business context. With a business context in the decision making, the right business priorities are incorporated, which results in a higher value creation. In his session at DevOps Summit, Todd Rader, Solutions Architect at AppDynamics, discussed key monitoring techniques...
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water,...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happe...
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and asse...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!