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Dubai Lynx Honours Land Rover MENA with Advertiser of the Year 2014



Hannah Naji, Marketing Director of Jaguar Land Rover MENA to Accept the Award

Dubai, UAE, Feb 23, 2014 - (ACN Newswire) - The Dubai Lynx International Festival of Creativity will present the highly acclaimed Advertiser of the Year award to leading luxury automotive manufacturer Land Rover MENA, in recognition of its advocacy for creative excellence in its brand communications and marketing efforts across multiple platforms.

Since 2011, Land Rover MENA has picked up 20 Dubai Lynx awards in different categories - Design, Direct, Film, Mobile, Print, Print & Poster Craft and Outdoor - including the Design Grand Prix in 2013 for 'Personal Extinction Prevention Book'.

"Land Rover is a brand that truly understands the value of creativity to connect with consumers and clients through engaging advertising that in return produces great results. We congratulate Land Rover for their continued success in pushing the communication boundaries and look forward to honouring them with this year's Advertiser of the Year Award," commented Philip Thomas, CEO of Lions Festivals.

Commenting on the award, Hannah Naji, Marketing Director for Jaguar Land Rover MENA said, "I am extremely proud that Land Rover MENA has been awarded the prestigious title of 'Dubai Lynx 2014 Advertiser of the Year'. Over the past few years, we have worked hard with our regional creative agency Y&R to come up with genuinely engaging advertising for Land Rover which will appeal to our audience here in the region, resulting in 62 regional and global advertising awards."

"With this latest accolade, it's clear we've struck on a winning formula, and it is an honour to be recognised at such a renowned event as the Dubai Lynx International Festival of Creativity. I look forward to accepting this award on behalf of the Jaguar Land Rover MENA Regional Office and our agency partners, who support us by coming up with award winning campaigns for the Land Rover brand here in the region."

The Advertiser of the Year trophy will be presented to Hannah Naji on 12 March during the highly anticipated Dubai Lynx Awards. To register to attend the Dubai Lynx festival, please visit www.dubailynx.com.

About Dubai Lynx International Festival of Creativity

Presented by Lions Festivals together with their regional partners, Motivate, the Dubai Lynx International Festival of Creativity, is held in association with the UAE Chapter of the International Advertising Association (IAA) and with the support of Dubai Media City (DMC). The 7th Dubai Lynx International Festival of Creativity will bring to the Middle East and Africa a series of high profile seminars, workshops, exhibitions and screenings aimed at giving creative inspiration, learning and networking opportunities to the advertising and allied industries in the region. The Academies, The Young Lynx Competitions and Networking evenings are amongst the events enjoyed by participants. The Dubai Lynx awards, which are part of the Festival, will honour creative excellence in Film, Print, Outdoor, Radio, Direct, Promo & Activation, Media, Interactive, Film Craft, Print & Poster Craft, Design, Mobile, PR, Integrated and Branded Content & Entertainment advertising and communications. High-profile international jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the Middle East and Africa region. www.dubailynx.com.

About Lions Festivals

Lions Festivals Limited is the organiser of international and regional festivals of creativity in communications, including its flagship event, Cannes Lions International Festival of Creativity, Eurobest and Lions Health as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival. www.lionsfestivals.com. Lions Festivals is powered by Top Right Group.

About Motivate

Motivate is the Middle East's leading publisher of magazines and books. Motivate's portfolio comprises of more than 20 market-leading magazines - many of which have independently audited circulations - and over 300 books. With a staff of more than 200 experienced and dedicated professionals, Motivate is committed to providing editorial excellence, audited circulation and transparent research data across its platform of publications. In addition to partnering Dubai Lynx, Motivate, through its cinema advertising company, Motivate Val Morgan, is also the Official UAE Representative of the Cannes International Festival of Creativity. http://www.motivatepublishing.com/

Source: Dubai Lynx International Festival of Creativity

Contact:
Amanda Benfell
Head of Press & PR
Dubai Lynx
E-mail: [email protected]

Emma Lancaster Farmer, Festival Director
Dubai Lynx International Festival of Creativity 
Tel: + 971 4 427 3090
Email: [email protected]




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