SYS-CON MEDIA Authors: Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel, Peter Silva

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Spritz Reinvents Reading on Mobile Devices, One Word at a Time

Spritz's Text Streaming Technology Enables Easy Reading in a Format Optimized for Small Screens

BARCELONA, Spain, Feb. 23, 2014 /PRNewswire/ -- Spritz, the company behind the innovative text streaming technology built to reinvent the way people read, launched today at Mobile World Congress. Spritz's patent-pending technology enhances reading on mobile and wearable devices by streaming individual words using the "Optimal Recognition Point" (ORP) in a special display called the "Redicle." This method makes communication faster, easier and more effective by removing the inefficient eye movements associated with traditional reading. The first use of Spritz will be implemented in an email application for the Samsung Gear 2 and Galaxy S5 smartphone. With the growth of wearable devices, Spritz's patent-pending technology will enable Samsung device users to read emails comfortably and conveniently- one streaming word at a time.

(Logo: http://photos.prnewswire.com/prnh/20140223/NY70050LOGO)

Spritz is uniquely designed for small screens. The technology removes the inconvenience of scrolling, swiping, squinting and pinching to read on your devices by streaming individual words, one by one, at the user's desired speed. Developed and tested for over three years with deep roots in science and data, Spritz enables the brain to focus on each word, promoting faster reading speeds and higher information retention rates.

"We're reinventing the way people read by eliminating the obstacles associated with traditional reading on mobile devices," said Co-Founder and CEO Frank Waldman. "As smart devices continue to change shape and become increasingly smaller, Spritz enables users to read comfortably and conveniently. Our technology can be used to read emails, text messages, social media streams, maps or web content and can be integrated onto any mobile device – the options are almost limitless. Reading has never been easier, more efficient or more effective."

How Spritz Works
Spritz's technology streams individual words inside of a special display called the "Redicle," which helps the eyes to position themselves precisely at the recognition point for each word. The most time-consuming part of reading is the eye movement from word to word. By applying their new method of word alignment that's based on the science of how people traditionally recognize words while reading, Spritz takes eye movement out of the equation, allowing much more to be read in the same amount of time. Spritz provides proprietary algorithms to identify how long to display words and sentences, providing an unparalleled natural reading experience. 

For the past two years, Spritz has focused on development and testing of its technology for integration into mobile OS platforms, applications and webpages. Through testing users, it was found that new users were able to both learn how to spritz and to double their traditional reading speed within just a few minutes of starting. In addition, it was determined that reading with Spritz also promotes increased comprehension of the material vs. traditional reading. 

"When we started testing, we already knew that we were on to something but the comprehension tests surprised even us," said Dr. Maik Maurer, Co-Founder and CTO of Spritz. "Happily, our tests confirmed that spritzing increases comprehension. We're now starting to research whether time spent spritzing will also increase a user's traditional reading speed and comprehension, an effect reported to us by many of our testers."

Spritz technology currently supports English, Spanish, French, German, Russian and Korean, with more languages on the way. With multiple reading speeds to match a user's comfort level ranging from 100 to 1000 words per minute, "spritzing" is easy to learn for all ages. Users typically become accustomed to reading in this new format within a few minutes of their first spritz. Available with the release of the Samsung Galaxy S5 and Gear 2, Spritz offers licensing options for its integration within operating systems, applications, websites and wearable technologies.

For more information and to learn how to spritz, visit www.spritzinc.com.

About Spritz
Reading Reimagined. Founded in 2012 by Frank Waldman, a serial entrepreneur and MIT alum, Maik Maurer, scientist at the Technical University of Munich (TUM), and his colleague Matthias Klein, Spritz's mission is to change the way people read on mobile devices by making communication faster, easier and more effective. The company holds multiple pending patents in its portfolio including its innovative text-streaming technology that presents individual words at the reader's comfortable speed for an all-around efficient and comprehensive reading experience. This technology has been researched, developed and tested in Boston, Munich, and Salt Lake City. Privately funded, the investment was led by Founder and Chairman of Digicel, Denis O'Brien.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com.

Contact:
Sandy Choi
[email protected] 
(+1)917-306-4023

Lowell Eschen 
[email protected] 
(+1)212-614-4081

SOURCE Spritz

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