Click here to close now.

SYS-CON MEDIA Authors: Elizabeth White, Liz McMillan, AppDynamics Blog, Ed Featherston, Pat Romanski

News Feed Item

Spritz Reinvents Reading on Mobile Devices, One Word at a Time

Spritz's Text Streaming Technology Enables Easy Reading in a Format Optimized for Small Screens

BARCELONA, Spain, Feb. 23, 2014 /PRNewswire/ -- Spritz, the company behind the innovative text streaming technology built to reinvent the way people read, launched today at Mobile World Congress. Spritz's patent-pending technology enhances reading on mobile and wearable devices by streaming individual words using the "Optimal Recognition Point" (ORP) in a special display called the "Redicle." This method makes communication faster, easier and more effective by removing the inefficient eye movements associated with traditional reading. The first use of Spritz will be implemented in an email application for the Samsung Gear 2 and Galaxy S5 smartphone. With the growth of wearable devices, Spritz's patent-pending technology will enable Samsung device users to read emails comfortably and conveniently- one streaming word at a time.

(Logo: http://photos.prnewswire.com/prnh/20140223/NY70050LOGO)

Spritz is uniquely designed for small screens. The technology removes the inconvenience of scrolling, swiping, squinting and pinching to read on your devices by streaming individual words, one by one, at the user's desired speed. Developed and tested for over three years with deep roots in science and data, Spritz enables the brain to focus on each word, promoting faster reading speeds and higher information retention rates.

"We're reinventing the way people read by eliminating the obstacles associated with traditional reading on mobile devices," said Co-Founder and CEO Frank Waldman. "As smart devices continue to change shape and become increasingly smaller, Spritz enables users to read comfortably and conveniently. Our technology can be used to read emails, text messages, social media streams, maps or web content and can be integrated onto any mobile device – the options are almost limitless. Reading has never been easier, more efficient or more effective."

How Spritz Works
Spritz's technology streams individual words inside of a special display called the "Redicle," which helps the eyes to position themselves precisely at the recognition point for each word. The most time-consuming part of reading is the eye movement from word to word. By applying their new method of word alignment that's based on the science of how people traditionally recognize words while reading, Spritz takes eye movement out of the equation, allowing much more to be read in the same amount of time. Spritz provides proprietary algorithms to identify how long to display words and sentences, providing an unparalleled natural reading experience. 

For the past two years, Spritz has focused on development and testing of its technology for integration into mobile OS platforms, applications and webpages. Through testing users, it was found that new users were able to both learn how to spritz and to double their traditional reading speed within just a few minutes of starting. In addition, it was determined that reading with Spritz also promotes increased comprehension of the material vs. traditional reading. 

"When we started testing, we already knew that we were on to something but the comprehension tests surprised even us," said Dr. Maik Maurer, Co-Founder and CTO of Spritz. "Happily, our tests confirmed that spritzing increases comprehension. We're now starting to research whether time spent spritzing will also increase a user's traditional reading speed and comprehension, an effect reported to us by many of our testers."

Spritz technology currently supports English, Spanish, French, German, Russian and Korean, with more languages on the way. With multiple reading speeds to match a user's comfort level ranging from 100 to 1000 words per minute, "spritzing" is easy to learn for all ages. Users typically become accustomed to reading in this new format within a few minutes of their first spritz. Available with the release of the Samsung Galaxy S5 and Gear 2, Spritz offers licensing options for its integration within operating systems, applications, websites and wearable technologies.

For more information and to learn how to spritz, visit www.spritzinc.com.

About Spritz
Reading Reimagined. Founded in 2012 by Frank Waldman, a serial entrepreneur and MIT alum, Maik Maurer, scientist at the Technical University of Munich (TUM), and his colleague Matthias Klein, Spritz's mission is to change the way people read on mobile devices by making communication faster, easier and more effective. The company holds multiple pending patents in its portfolio including its innovative text-streaming technology that presents individual words at the reader's comfortable speed for an all-around efficient and comprehensive reading experience. This technology has been researched, developed and tested in Boston, Munich, and Salt Lake City. Privately funded, the investment was led by Founder and Chairman of Digicel, Denis O'Brien.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com.

Contact:
Sandy Choi
[email protected] 
(+1)917-306-4023

Lowell Eschen 
[email protected] 
(+1)212-614-4081

SOURCE Spritz

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
To manage complex web services with lots of calls to the cloud, many businesses have invested in Application Performance Management (APM) and Network Performance Management (NPM) tools. Together APM and NPM tools are essential aids in improving a business's infrastructure required to support an effective web experience... but they are missing a critical component - Internet visibility. Internet connectivity has always played a role in customer access to web presence, but in the past few years u...
There's Big Data, then there's really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at Big Data Expo®, Hannah Smalltree, Director at Treasure Data, discussed how IoT, Big D...
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists will peel away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud en...
SYS-CON Events announced today that MetraTech, now part of Ericsson, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Ericsson is the driving force behind the Networked Society- a world leader in communications infrastructure, software and services. Some 40% of the world’s mobile traffic runs through networks Ericsson has supplied, serving more than 2.5 billion subscribers.
In their general session at 16th Cloud Expo, Michael Piccininni, Global Account Manager – Cloud SP at EMC Corporation, and Mike Dietze, Regional Director at Windstream Hosted Solutions, will review next generation cloud services, including the Windstream-EMC Tier Storage solutions, and discuss how to increase efficiencies, improve service delivery and enhance corporate cloud solution development. Speaker Bios Michael Piccininni is Global Account Manager – Cloud SP at EMC Corporation. He has b...
SYS-CON Media named Andi Mann editor of DevOps Journal. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done. Andi Mann, Vice President, Strategic Solutions, at CA Technologies, is an accomplished digital business executive with extensive global expertise as a strategist, technologist, innovator, marketer, communicator, and thought lea...
Announced separately, New Relic is joining the Cloud Foundry Foundation to continue the support of customers and partners investing in this leading PaaS. As a member, New Relic is contributing the New Relic tile, service broker and build pack with the goal of easing the development of applications on Cloud Foundry and enabling the success of these applications without dedicated monitoring infrastructure. Supporting Quotes "The proliferation of microservices and new technologies like Docker ha...
Even though it’s now Microservices Journal, long-time fans of SOA World Magazine can take comfort in the fact that the URL – soa.sys-con.com – remains unchanged. And that’s no mistake, as microservices are really nothing more than a new and improved take on the Service-Oriented Architecture (SOA) best practices we struggled to hammer out over the last decade. Skeptics, however, might say that this change is nothing more than an exercise in buzzword-hopping. SOA is passé, and now that people are ...
Information Technology (IT) service providers have historically struggled between the huge capital expenditure and long development cycles of building their own cloud versus the thin margins and limited flexibility of using public retailers such as Amazon Web Services (AWS). The emergence of wholesale cloud, and the technologies that make it possible, is revolutionizing how and by whom enterprise IT is delivered. Wholesale cloud is the game-changing third option between building your own (BYO) c...
Shipping daily, injecting faults, and keeping an extremely high availability "without Ops"? Understand why NoOps does not mean no operations. Agile development methodologies require evolved operations to be successful. In his keynote at DevOps Summit, David Tesar, Microsoft Technical Evangelist on Microsoft Azure and DevOps, will discuss how Microsoft teams who have made huge progress with a DevOps transformation effectively utilize operations staff and how challenges were overcome. Regardless ...
You often hear the two titles of "DevOps" and "Immutable Infrastructure" used independently. In his session at DevOps Summit, John Willis, Technical Evangelist for Docker, will cover the union between the two topics and why this is important. He will cover an overview of Immutable Infrastructure then show how an Immutable Continuous Delivery pipeline can be applied as a best practice for "DevOps." He will end the session with some interesting case study examples.
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. 8th International Big Data Expo, co-located with 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. As advanced data storage, access and analytics technologies aimed at handling high-volume and/or fast moving data all move center stage, aided by the cloud computing bo...
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the...
Cloud services are the newest tool in the arsenal of IT products in the market today. These cloud services integrate process and tools. In order to use these products effectively, organizations must have a good understanding of themselves and their business requirements. In his session at 15th Cloud Expo, Brian Lewis, Principal Architect at Verizon Cloud, outlined key areas of organizational focus, and how to formalize an actionable plan when migrating applications and internal services to the ...