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SYS-CON MEDIA Authors: Liz McMillan, Esmeralda Swartz, Hovhannes Avoyan, Elizabeth White, Adrian Bridgwater

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Hudson's Bay Captures Canadian Style and Spirit at Sochi 2014 Closing Ceremony

TORONTO, Feb. 23, 2014 /CNW/ - The Canadian Olympic Team will celebrate their success in Sochi at the Closing Ceremony dressed in a look that is truly Canadian, designed by Hudson's Bay.

Made from 100 per cent wool and fashioned in all three key colours of the collection - red, white and black, this sweater is timeless, comfortable and perfect for Canadian winters.  Inspired by classic winter sports such as skiing and curling, it prominently features CANADA across the chest and, on the back of the sweater, rests the beaver beside a Canada Leaf.  The Canadian Olympic Team will accessorize the look with red trapper hats and the 5th edition Red Mittens that were also seen during the Opening Ceremony in Sochi.  The look is complete with a black turtleneck and black bottom.

"The Closing Ceremony brings Team Canada together to recognize their incredible achievements over the past 17 days," says Hilary Kelley, VP of Design, Creative Director, Hudson's Bay.  "A time for joy and National pride, we wanted our athletes to command attention during this Olympic moment in a celebratory, yet relaxed look that embodies Canadian Cool."

All of the looks worn by the athletes over the past 16 days during the Opening Ceremonies, on the podium and in the village were designed by Hudson's Bay and have resonated with Canadians from coast-to coast, and many items have been selling out at Hudson's Bay stores across Canada.

"The uniforms that our Canadian Olympic Team wore throughout the Sochi 2014 Olympic Winter Games conveyed confidence and pride," said Derek Kent, Chief Marketing Officer, Canadian Olympic Committee. "This collection has received rave reviews from our athletes and Canadian fans across the country.  Everyone is proud to wear Canada and show their support for our Team."

To get the Closing Ceremony look, fans can purchase replica versions of the knit sweater, trapper hat and the mittens at Hudson's Bay stores across Canada and online at thebay.com

About Hudson's Bay Company

Hudson's Bay Company (HBC), founded in 1670, is North America's longest continually operated company. Today, HBC offers customers an unparalleled range of retailing categories and shopping experiences internationally. In Canada, HBC operates Hudson's Bay, Canada's largest department store with 90 full-line locations and one outlet store as well as thebay.com, unsurpassed in its fashion, beauty, home and accessory designers and brands. HBC also operates Home Outfitters, Canada's largest home specialty superstore with 69 locations across the country.

In the United States, HBC operates Saks Fifth Avenue, one of the world's pre-eminent specialty retailers, renowned for its superlative designer collections and first-rate fashion expertise.  Saks Fifth Avenue comprises 41 full-line stores in 22 states, five international licensed stores, saks.com, 72 Saks Fifth Avenue OFF 5TH stores and saksoff5th.com. HBC also operates Lord & Taylor, a leading department store chain with 49 full-line store locations throughout the northeastern United States, in two major cities in the Midwest and in Boca Raton, Florida, four Lord & Taylor outlet locations and lordandtaylor.com. Hudson's Bay Company banners provide stylish, quality merchandise with a dedicated focus on service excellence. Hudson's Bay Company trades on the Toronto Stock Exchange under the symbol "HBC".

About the Canadian Olympic Committee The Canadian Olympic Committee is a national, private, not-for-profit organization committed to sport excellence. It is responsible for all aspects of Canada's involvement in the Olympic movement, including Canada's participation in the Olympic, Youth Olympic and Pan American Games and a wide variety of programs that promote the Olympic movement in Canada through cultural and educational means. For news and information, visit the COC website at www.olympic.ca and find the team on both Facebook (Canadian Olympic Team) and Twitter (@CDNOlympicTeam).

SOURCE Hudson's Bay

Image with caption: "Hudson's Bay Captures Canadian Style and Spirit at Sochi 2014 Closing Ceremony (CNW Group/Hudson's Bay)". Image available at: http://photos.newswire.ca/images/download/20140223_C6586_PHOTO_EN_37043.jpg

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