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SYS-CON MEDIA Authors: Dana Gardner, Elizabeth White, Jnan Dash, Kevin Jackson, Peter Silva

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Citrix Powers Data Monetization for Mobile Operators

Citrix today announced ByteMobile Insight, a big data analytics solution designed to provide immediate, actionable intelligence for mobile operator monetization, marketing and customer care organizations. By providing operators with a comprehensive view of mobile data usage, the new solution enables them to create new revenue streams, improve marketing effectiveness and increase subscriber loyalty. ByteMobile Insight is available for immediate deployment.

Built on a carrier-grade analytics platform, ByteMobile Insight is a purpose-built solution encompassing data acquisition, processing and business intelligence. It collects and enriches usage, location and customer relationship management (CRM) data from a wide variety of sources, including ByteMobile platforms deployed in the mobile core network. Actionable intelligence is delivered to any operator organization via a sophisticated, interactive user interface as ready-to-use reports or via API or file extracts. The solution is designed to operate on a stand-alone basis or integrated with other big data architecture elements.

“Citrix is addressing a gap in the market for an analytics solution that can be quickly deployed to collect and correlate usage data from multiple sources and translate that into ready-to-use, well visualized, a la carte insights for any non-technical stakeholder in the organization to use,” said Ari Banerjee, senior analyst, Heavy Reading. “By optionally combining ByteMobile Insight with the ByteMobile Adaptive Traffic Management system as a network source, Citrix is able to both accelerate time-to-insight and enrich the data with comprehensive user experience metrics, making that data more valuable in the process.”

Supercharging data monetization

ByteMobile Insight enables operators to create all-new revenue streams by monetizing usage and location data with third parties.

  • Publishers and brands can track performance versus competitors, benchmarking their mobile presence by device, location and demographic.
  • Device manufacturers can access device-specific usage and experience data to address performance and usability issues.
  • Advertisers can precisely measure the effectiveness of mobile campaigns.

Giving marketers the tools they need to move the needle

Marketers can access a 360 degree view of data and location usage across the mobile network, gaining actionable intelligence derived from network usage and CRM data.

  • An intuitive user interface and tens of thousands of report templates provide immediate, on-target metrics to share with advertising, product, pricing and device teams.
  • Fine-grained segmentation capabilities and pricing models help improve service uptake and develop new offers.
  • Pre-defined scorecard reports provide quick snapshots of the week’s gainers and losers in app usage, web traffic, promotions and more.

Fueling customer care excellence

Customer care representatives – and subscribers themselves – gain insight into how subscribers use their data, enabling them to better manage the customer experience, promote loyalty and reduce call volume and duration.

  • Customer care representatives can more effectively assist customers experiencing bill shock due to a poor understanding of data usage.
  • Operators can provide data usage information directly to customers, empowering them to manage their own plans and usage.
  • Operators can identify applications that might cause a poor experience, enabling customer care teams to proactively address issues before a subscriber calls.

“More than 140 operators around the world have deployed ByteMobile web and video optimization solutions to improve subscriber quality of experience (QoE), increasing data consumption and subscriber loyalty in the process,” said Chris Koopmans, vice president and general manager, Service Provider Platforms at Citrix. “With ByteMobile Insight, we’re taking the logical next step, which is to enable operators to further enhance the customer experience and more directly increase revenues, by leveraging their own usage data, including the user experience insight we enable through our other products.”

Citrix will present ByteMobile Insight at Mobile World Congress taking place at the Fira Gran Via in Barcelona, February 24-27 at the company’s booth in hall 5, stand 5A21.

About Citrix

Citrix (NASDAQ:CTXS) is a leader in virtualization, networking and cloud infrastructure to enable new ways for people to work better. Citrix solutions help IT and service providers to build, manage and secure, virtual and mobile workspaces that seamlessly deliver apps, desktops, data and services to anyone, on any device, over any network or cloud. This year Citrix is celebrating 25 years of innovation, making IT simpler and people more productive with mobile workstyles. With annual revenue in 2013 of $2.9 billion, Citrix solutions are in use at more than 330,000 organizations and by over 100 million people globally. Learn more at www.citrix.com.

For Citrix Investors

This release contains forward-looking statements which are made pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933 and of Section 21E of the Securities Exchange Act of 1934. The forward-looking statements in this release do not constitute guarantees of future performance. Those statements involve a number of factors that could cause actual results to differ materially, including risks associated with the impact of the global economy and uncertainty in the IT spending environment, including in revenue growth and recognition of revenue, products and services, their development and distribution, product demand and pipeline, economic and competitive factors, including risks associated with international growth and IT consolidation, as well as other risks detailed in the Company's filings with the Securities and Exchange Commission. Citrix assumes no obligation to update any forward-looking information contained in this press release or with respect to the announcements described herein.

Citrix® and ByteMobile® are trademarks, service marks and/or registered trademarks of Citrix Systems, Inc. in the United States and other countries. All other trademarks, service marks and product names used herein are the property of their respective owners.

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