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SYS-CON MEDIA Authors: Bart Copeland, Andreas Grabner, Liz McMillan, Dana Gardner, Elizabeth White

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AT&T Delivers the Future of the Connected Car With Qualcomm, Red Bend and QuickPlay

DALLAS, Feb. 24, 2014 /PRNewswire/ -- AT&T* today announced that three additional companies have signed on to work with the connected car industry at the AT&T Drive Studio, a first-of-its-kind connected car center for innovation and research in Atlanta.

"This is an exciting ecosystem and we are committed to leading the way to take the connected car to the next level for auto manufacturers and their drivers," said Glenn Lurie, president, AT&T Emerging Enterprises and Partnerships, AT&T Mobility. "That's the essence of the AT&T Drive Studio, to bring together the best players in the auto industry ecosystem to collaborate and create the future faster."

The AT&T Drive Studio will now include support from the following leaders in the connected car ecosystem:

  • Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated and a world leader in 3G, 4G and next-generation wireless technologies, intends to showcase its newly announced Qualcomm® Snapdragon™ Automotive Solutions for infotainment and telematics at the AT&T Drive Studio. Qualcomm Technologies plans to integrate these solutions with AT&T's Drive portfolio, including AT&T's global SIM, bifurcated billing, voice recognition, and the nation's most reliable 4G LTE network.
  • RedBend - AT&T has selected Red Bend Software, a market leader in Automotive Software Management, to be a solution provider to remotely manage automotive software in the new AT&T Drive Studio. Hosted in the AT&T cloud, the Red Bend Software Management Center is a leading OMA-DM standard-based platform designed for car manufacturers to manage in-vehicle software and applications over the air with reliability and efficiency. Red Bend's comprehensive software management platform significantly reduces the time and cost for automotive OEMs to manage the lifecycle of all in-vehicle software, from head units to map content and ECUs. 
  • QuickPlay Media™ - AT&T has selected QuickPlay to develop an in-vehicle video service, the offering will be powered by QuickPlay's OpenVideo™ platform and will deliver Live Linear TV and streaming Video on Demand services to automotive manufacturers collaborating in the AT&T Drive Studio™.  QuickPlay's solution will enable AT&T to provide in-car "infotainment" by delivering secure streaming of hundreds of Live Linear TV channels and hours of premium VoD content. The solution includes a configurable, customizable client application, support for adaptive streaming, complete content protection with DRM solutions like Microsoft PlayReady, user entitlements, dynamic advertising, banner ad support, multi-language support and featured content.

AT&T Drive Studio

AT&T was the first carrier to open a dedicated facility for connected car innovation and research. Called the AT&T Drive Studio, it is the premier location for creating the future of connected cars.  

Located in Atlanta, the more than 5,000-square foot AT&T Drive Studio features working garage bays, a speech lab, a full showroom to exhibit the latest innovations, conference facilities, and much more.  The AT&T Drive Studio integrates AT&T solutions across multiple companies and serves as a hub where AT&T can respond to needs of automotive manufacturers and the auto ecosystem at large.

AT&T Drive Studio showcases end-to-end solutions that AT&T and its contributors can provide automotive manufacturers around the world. 

To learn more, visit www.att.com/drivestudio.

AT&T Drive

AT&T Drive is the company's connected car platform – a modular, global solution that allows automakers to pick and choose what services and capabilities are important to them in order to differentiate their solutions in the marketplace.  From connectivity and billing solutions to data analytics and infotainment, AT&T Drive will allow auto makers and developers to develop their own innovative and customized connected car solutions, now and in the future.

AT&T Drive allows automakers the ability to utilize or build their own services and join them with services from AT&T Drive, which helps create unique solutions for their end users.

As a telematics leader, AT&T already provides mobile internet access in vehicles manufactured by both domestic and foreign automobile makers. AT&T was the first to enter the market with a proprietary, global SIM platform which made it possible for automotive, consumer and M2M equipment makers to work through a single carrier to wirelessly enable and connect products across the globe.

AT&T Drive Studio Comments

"As the industry ushers in the 4G LTE connected car, Qualcomm Technologies and AT&T are focused on bringing their best-in-class solutions to consumers.  The Snapdragon Automotive Solutions portfolio combines application processors, 4G multi-mode LTE modems, Wi-Fi and Bluetooth connectivity, GNSS navigation engines and vehicle-to-vehicle 802.11p DSRC technology with AT&T's Global SIM solution to enable automakers looking to offer the next-generation connected car experience", said Kanwalinder Singh, senior vice president of business development for Qualcomm Technologies, Inc. "Most recently, our joint vision was demonstrated in the very first 4G LTE car launch in the U.S.  We are excited to expand our long standing relationship with AT&T through the AT&T Drive Studio and together bring our combined innovation and expertise to the automotive industry."

"Red Bend first introduced OTA updating to the automotive industry in 2005 and continues to a leader in managing the connected car. Being part of the AT&T Drive Studio enables Red Bend to demonstrate our software management capabilities on actual vehicles, in real time," said Yoram Salinger, CEO, Red Bend Software. "Being selected by AT&T further reinforces our position as a leading provider for managing the growing amount of software in connected cars."

"As the next big growth opportunity for multiscreen entertainment, connected cars are strategically important for the automotive industry. QuickPlay is pleased to collaborate with AT&T on the Drive Studio initiative, and bring to life new entertainment experiences through our advanced multiscreen video infrastructure," said Wayne Purboo, CEO of QuickPlay Media

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nation's fastest and most reliable 4G LTE network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries.  It also offers advanced TV service with the AT&T U-verse® brand. The company's suite of IP-based business communications services is one of the most advanced in the world.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/aboutus or follow our news on Twitter at @ATT, on Facebook at http://www.facebook.com/att and YouTube at http://www.youtube.com/att.

© 2014 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

4G LTE speed claim based on national carriers' average 4G LTE download speeds. Reliability claim based on data transfer completion rates on nationwide 4G LTE networks. 4G LTE availability varies.

Cautionary Language Concerning Forward-Looking Statements
Information set forth in this news release contains financial estimates and other forward-looking statements that are subject to risks and uncertainties, and actual results may differ materially. A discussion of factors that may affect future results is contained in AT&T's filings with the Securities and Exchange Commission. AT&T disclaims any obligation to update or revise statements contained in this news release based on new information or otherwise.

SOURCE AT&T Inc.

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