|By Xenia von Wedel||
|February 26, 2014 12:21 PM EST||
Hi Bala, Thanks for taking the time to answer my questions. Please tell us, what is Cenzic all about and what do you do?
Bala Venkat: Cenzic is a provider of application security intelligence to continuously assess Cloud, Mobile and Web applications and reduce online security risk. The platform integrates with various technologies including WAF (Web Application Firewall), GRC (Governance, Regulations, and Compliance), SIEM (Security Information Event Management), Mobile Platforms (iOS, Android, Blackberry etc.), Static Application Testing and Security Quality Assurance, ensuring vulnerabilities can quickly be identified and immediately addressed.
Today, we secure millions of applications across Fortune 100 companies and SMB's.
What are you launching at RSA?
Venkat: We're launching a new security solution that will protect enterprises from threats arising out of third party digital connections. We call this the next generation Supply Chain Security. We have developed a comprehensive Certification Program that enterprises can roll out to their partners and request them to certify their applications before connecting into parent networks. We're seeing more and more breaches happening via third party connections, and this is a huge hole that must be addressed in enterprise security today.
Cenzic Partner-Application Security Scanning (Cenzic PASSTM) offers a full suite of services including:
- Accurate cloud-based scanning services to test the vulnerabilities in integrated partner applications.
- Consulting Services to help define the application security certification standards needed by partners.
- Customization of portal, policy, database, and all automated emails that usher application owners through certification.
- An Administration Dashboard that displays the scanning status and allows you to efficiently manage outcomes.
- Detailed Vulnerability Reports sent to partners, who can then opt to work directly with Cenzic for any remediation.
Who is your target audience and how do you intend to reach them? What is the biggest challenge you face right now in telling your story and winning over new clients?
Venkat: Our target audience is the CISO and CIO across all corporations. We're horizontal in our solutions approach as every industry needs and uses our solutions today to secure their applications and minimize online risk.
I'd be curious to hear any general thoughts you have on market trends...
Venkat: Today, the market is seeing a rapidly moving intersection of mobile, analytics, cloud, and automation. This presents a new set of challenges in security across a layer that's seeing a blurring boundary. Companies must embrace tight holistic security programs to ensure they are not on the front pages of the next breach.
What is the viral aspect of your product?
Venkat: The choice and control we provide to the customer.
What's the business model? How will you make money?
Venkat: We offer customers the option to select the solution model that best fits their needs. We have various options available for purchase, including a self-service cloud, managed services, enterprise on premise software, a hybrid solution of software + cloud, as well as mobile application assessment services. Each service/product is customized to specific customer needs.
How do you differentiate from your competitors?
Venkat: Quality, reliability, comprehensiveness and customer focus!
How does your technology differentiate from the competition and can you elaborate on the different technology deployed?
Venkat: Reporting, depth of assessment, quality of the product and detailed remediation guidance with, again, customizability and choice for the customer.
Cenzic provides the leading application security intelligence platform to continuously assess Cloud, Mobile and Web applications to reduce online security risk. Cenzic's solutions scale from single applications to enterprise-level deployments with hybrid approaches that enable testing of applications at optimal levels. Cenzic helps brands of all sizes protect their reputation and manage security risk in the face of malicious attacks. Cenzic's solutions are used in all parts of the software development lifecycle, and most importantly in production, to protect against new threats even after the application has been deployed. Cenzic's application security intelligence platform is architected to handle web, cloud and mobile applications and is the first to provide risk reduction recommendations for business, application developers and specific applications. Today, Cenzic secures more than half a million online applications and trillions of dollars of commerce for Fortune 1000 companies, all major security companies, government agencies, universities and SMBs.