SYS-CON MEDIA Authors: Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel, Peter Silva

News Feed Item

VMS Launches Cristiano Ronaldo CR7 Video Club to Reach the 7 Billion Mobile Phones Worldwide

Cristiano Ronaldo, the world’s best footballer and two-time Ballon D’Or winner, recognizes the power of mobile technology for reaching beyond his current global fan base of more than 120 million people. Exploiting innovative new technologies, CR7 Video Club will be available to basic, feature, and smartphones worldwide. With 70% of the world still accessing mobile through non-smartphone devices, VMS understands that to reach more of his global fans, CR7 Video Club must be available to all devices. With more than 7 Billion mobile phones in the world, VMS knows mobile is the best technology for giving his fans better access to the quality, exclusive content they desire.

CR7 Video Club offers fans, through a subscription, the opportunity to see exclusive video content of Cristiano Ronaldo at work and at play. Every day a short video will be sent directly to his fans on the device they already carry. Additional value added football content will be included with the subscription.

VMS Communications exploits their patent pending video compression and delivery system to make media rich, exclusive Cristiano Ronaldo videos available through a basic SMS delivery to feature and basic phones. Diego Guarderas, COO of VMS Communications, explains, “Cristiano Ronaldo has the largest fan base of any sports figure today. That fan base is global. To provide fans with the connection they want, Cristiano Ronaldo knows he has to make his exclusive content available on the most widely used device in the world, which is the mobile, whether basic, feature, or smartphone. We are able to assist him with this because of our patent pending technology.”

Urban Planet Mobile, a worldwide, award winning, mobile content creator brings value added, high demand content to the CR7 Video Club along with global distribution relationships. “When we got the call to get involved in CR7 Video Club, we were already working on football programming, so the timing and opportunity were perfect for us,” says Brian OliverSmith, CEO, Urban Planet Mobile.

With Slooce Technology providing a powerful distribution and delivery system, the CR7 Video Club reaches fans around the globe seamlessly with advanced delivery solutions.

VMS Communications and partners will make the official announcement of the CR7 Video Club at the GSMA Global Mobile Congress in Barcelona, Spain, February 24th – 28th, 2014. The GSMA is the world’s largest gathering of mobile operators, distributors, content providers, and device manufacturers.

VMS Communications specializes in the design, creation, production, and distribution of audiovisual content to mobile devices and has developed software for the compression of 2D and 3D animations, as well as, digital processing of television or any other type of footage. VMS creates worldwide “pay by mobile” Subscriber Clubs with the purpose of keeping fans engaged with their favorite sports games, TV shows, celebrities, musicians, or any other type of content.

Urban Planet Mobile is a leading provider of quality value added content to global mobile audiences with the world's largest, most awarded, and most widely distributed library of value added educational content designed for basic, feature, and smartphones. With products available worldwide and business in 38 countries and growing, Urban Planet Mobile’s pioneering audio with SMS delivery is globally recognized and awarded for innovation.

Slooce Technology is a premier provider of interactive mobile messaging solutions and services worldwide. Slooce focuses on creating a polished user experience and building mobile services that are robust and reliable. Slooce’s mobile technology expertise enables clients to create new and innovative mobile services quickly and cost-effectively, and deliver them to any mobile device.

For more about the CR7 product, visit http://vmscommunications.com/cristianoronaldovc/

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Mobile commerce traffic is surpassing desktop, yet less than 20% of sales in the U.S. are mobile commerce sales. In his session at 15th Cloud Expo, Dan Franklin, Segment Manager, Commerce, at Verizon Digital Media Services, defined mobile devices and discussed how next generation means simplification. It means taking your digital content and turning it into instantly gratifying experiences.
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session a...
"Ulunsoft is a start-up that focuses on how enterprises build cloud-based IT infrastructure for business," explained Haibo Zhu, President of Ulunsoft Corp, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"At our booth we are showing how to provide trust in the Internet of Things. Trust is where everything starts to become secure and trustworthy. Now with the scaling of the Internet of Things it becomes an interesting question – I've heard numbers from 200 billion devices next year up to a trillion in the next 10 to 15 years," explained Johannes Lintzen, Vice President of Sales at Utimaco, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in San...
As enterprises engage with Big Data technologies to develop applications needed to meet operational demands, new computation fabrics are continually being introduced. To leverage these new innovations, organizations are sacrificing market opportunities to gain expertise in learning new systems. In his session at Big Data Expo, Supreet Oberoi, Vice President of Field Engineering at Concurrent, Inc., discussed how to leverage existing infrastructure and investments and future-proof them against e...
“The year of the cloud – we have no idea when it's really happening but we think it's happening now. For those technology providers like Zentera that are helping enterprises move to the cloud - it's been fun to watch," noted Mike Loftus, VP Product Management and Marketing at Zentera Systems, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"For over 25 years we have been working with a lot of enterprise customers and we have seen how companies create applications. And now that we have moved to cloud computing, mobile, social and the Internet of Things, we see that the market needs a new way of creating applications," stated Jesse Shiah, CEO, President and Co-Founder of AgilePoint Inc., in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"Desktop as a Service is emerging as a very big trend. One of the big influencers of this – for Esri – is that we have a large user base that uses virtualization and they are looking at Desktop as a Service right now," explained John Meza, Product Engineer at Esri, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the ...
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"Application monitoring and intelligence can smooth the path in a DevOps environment. In a DevOps environment you see constant change. If you are trying to monitor things in a constantly changing environment, you're going to spend a lot of your job fixing your monitoring," explained Todd Rader, Solutions Architect at AppDynamics, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
AppDynamics, the application intelligence leader for software-defined businesses, announced the general availability of the AppDynamics Fall '14 Release. Serving the combined needs of IT and business teams across the enterprise, the latest release provides a comprehensive view across all aspects of digital performance in ultra large scale deployments. AppDynamics delivers Application Intelligence by building out advanced capabilities across the key areas of analytics, unified monitoring and D...
In addition, Tesora adds the popular enterprise distribution from Mirantis to the Tesora OpenStack Database Certification Program ensuring compatibility with both NoSQL and SQL database management systems on Trove and eliminating the headache of enterprises having to test integration on their own. "We're providing Mirantis customers with the most production-ready OpenStack Trove implementation, saving the work and time necessary to ensure compatibility," said Ken Rugg, CEO of Tesora. "Working...
Docker containerization is gaining rapid popularity with Software-as-a-Service (SaaS) developers because of clear benefits such as simplified and continuous app delivery. Enterprise developers also want to leverage Docker for easy provisioning and efficient testing, but IT has unique needs that Docker does not solve out-of-the-box, such as security and access control, supporting heterogeneous infrastructure, apps and app stacks, backup and recovery, visibility and monitoring, and integration. Ho...