SYS-CON MEDIA Authors: Doug Masi, Mat Mathews, PR.com Newswire, David Smith, Tim Crawford

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VMS Launches Cristiano Ronaldo CR7 Video Club to Reach the 7 Billion Mobile Phones Worldwide

Cristiano Ronaldo, the world’s best footballer and two-time Ballon D’Or winner, recognizes the power of mobile technology for reaching beyond his current global fan base of more than 120 million people. Exploiting innovative new technologies, CR7 Video Club will be available to basic, feature, and smartphones worldwide. With 70% of the world still accessing mobile through non-smartphone devices, VMS understands that to reach more of his global fans, CR7 Video Club must be available to all devices. With more than 7 Billion mobile phones in the world, VMS knows mobile is the best technology for giving his fans better access to the quality, exclusive content they desire.

CR7 Video Club offers fans, through a subscription, the opportunity to see exclusive video content of Cristiano Ronaldo at work and at play. Every day a short video will be sent directly to his fans on the device they already carry. Additional value added football content will be included with the subscription.

VMS Communications exploits their patent pending video compression and delivery system to make media rich, exclusive Cristiano Ronaldo videos available through a basic SMS delivery to feature and basic phones. Diego Guarderas, COO of VMS Communications, explains, “Cristiano Ronaldo has the largest fan base of any sports figure today. That fan base is global. To provide fans with the connection they want, Cristiano Ronaldo knows he has to make his exclusive content available on the most widely used device in the world, which is the mobile, whether basic, feature, or smartphone. We are able to assist him with this because of our patent pending technology.”

Urban Planet Mobile, a worldwide, award winning, mobile content creator brings value added, high demand content to the CR7 Video Club along with global distribution relationships. “When we got the call to get involved in CR7 Video Club, we were already working on football programming, so the timing and opportunity were perfect for us,” says Brian OliverSmith, CEO, Urban Planet Mobile.

With Slooce Technology providing a powerful distribution and delivery system, the CR7 Video Club reaches fans around the globe seamlessly with advanced delivery solutions.

VMS Communications and partners will make the official announcement of the CR7 Video Club at the GSMA Global Mobile Congress in Barcelona, Spain, February 24th – 28th, 2014. The GSMA is the world’s largest gathering of mobile operators, distributors, content providers, and device manufacturers.

VMS Communications specializes in the design, creation, production, and distribution of audiovisual content to mobile devices and has developed software for the compression of 2D and 3D animations, as well as, digital processing of television or any other type of footage. VMS creates worldwide “pay by mobile” Subscriber Clubs with the purpose of keeping fans engaged with their favorite sports games, TV shows, celebrities, musicians, or any other type of content.

Urban Planet Mobile is a leading provider of quality value added content to global mobile audiences with the world's largest, most awarded, and most widely distributed library of value added educational content designed for basic, feature, and smartphones. With products available worldwide and business in 38 countries and growing, Urban Planet Mobile’s pioneering audio with SMS delivery is globally recognized and awarded for innovation.

Slooce Technology is a premier provider of interactive mobile messaging solutions and services worldwide. Slooce focuses on creating a polished user experience and building mobile services that are robust and reliable. Slooce’s mobile technology expertise enables clients to create new and innovative mobile services quickly and cost-effectively, and deliver them to any mobile device.

For more about the CR7 product, visit http://vmscommunications.com/cristianoronaldovc/

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