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SYS-CON MEDIA Authors: Mike Kavis, Elizabeth White, John Treadway, SmartBear Blog, Liz McMillan

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Name.com Fast-Tracks Marketing of New Domain Names as an Official Sponsor of the New Zealand Bobsled Team

Award-winning domain name services provider Name.com likes to stand out from the crowd. The registrar announced that it has seized an opportunity to do just that—Name.com has signed on as an official sponsor of the New Zealand bobsled team, creating a unique opportunity to highlight its new top-level domains (TLDs). Along with the new TLDs .XYZ, .NINJA, .CLUB, .BUZZ, .HIV and .KIWI, the registrar will serve as an official sponsor of the team for the 2014 season. Check out the decked-out bobsled, videos and more information on the marketing campaign at the Name.com blog.

“Rather than simply shouting about Name.com’s newest available domain names, we decided it would be more exciting to wrap a downhill missile reaching speeds of 80 miles per hour instead and put one of our team inside,” said Ashley Forker, marketing manager for Name.com. “We love that this unique opportunity to sponsor the New Zealand bobsled team allows us to support world-class athletes, deeply committed to their sport. Supporting people to tap into their potential is something that Name.com aims to do every day for our customers online.”

Colin Campbell, CEO of .CLUB added: “We are thrilled that .CLUB is part of Name.com’s New Zealand bobsled team sponsorship, along with these other great new domain extensions. Winter sports are definitely on everyone’s mind now, as is the introduction of new top-level domains. With the team, .KIWI, .NINJA, .BUZZ, .HIV and .XYZ, the Name.com crew has put together an awesome bobsled.club!”

While the New Zealand team did not make it to the Olympic Games this year, the Kiwi bobsledders are already training hard at their practice course in Whistler, B.C., which boasts the fastest track in the world. Team manager and .KIWI CEO Tim Johnson shared the full death-defying bobsledding experience with .XYZ CEO Daniel Negari and Name.com’s community evangelist, Jared Ewy. Under the direction of the veterans, Negari and Ewy rocketed one mile in just 58 seconds, and documented their intense adventure in a three-part video series on the Name.com blog.

Name.com is an affiliate of Rightside, the domain name services arm of Demand Media, Inc. (NYSE:DMD).

About Name.com

Name.com is an award-winning domain registrar that prides itself on providing unmatched, world-class customer service. The company offers domain name registrations—including industry-leading support for New Domains—web hosting, email solutions, and site building tools that allow businesses and individuals to get their ideas online. Name.com was founded in 2003 in Denver, Colo.

About .Club Domains, LLC

Led by Internet entrepreneur Colin Campbell, whose prior successes include Tucows Interactive and Hostopia.com, .Club Domains, LLC was formed for the purpose of becoming the .CLUB gTLD registry. Fully understanding the inherent marketing value of a .CLUB domain for any membership organization, .CLUB is also building a comprehensive social platform for club management. .CLUB is a one-stop shop for clubs of all sizes to secure a great domain, grow club membership, improve member engagement and reduce management costs. By combining an easy to use web services platform with a top level domain based on a globally recognized term, .CLUB is “the easiest way to find, join or start a club.” More information and links to register .CLUB domains are available now at www.nic.club.

About Dot Kiwi

Dot Kiwi will bring a completely new option to the market for customers wishing to be associated with New Zealand on the Internet, or via their email address. The .kiwi domain will offer New Zealand organisations and individuals greater choice, branding creativity and the opportunity to differentiate themselves from competitors, providing them an exciting way of proclaiming their identity online.

Dot Kiwi is the brainchild of a group of ex-pat New Zealanders living in Vancouver, Canada and is a registered New Zealand company, led by seven highly experienced and reputable New Zealand-born directors, together with one Canadian with specialist ICT experience.

More information about Dot Kiwi can be found at www.dot-kiwi.com or via email to [email protected].

About Rightside

Rightside™ inspires and delivers new possibilities for consumers and businesses to define and present themselves online. The company, with its affiliates, is a leading provider of domain name services, offering one of the industry’s most comprehensive platforms for the discovery, registration, development, and monetization of domain names. This includes 15 million names under management, the most widely used domain name reseller platform, more than 20,000 distribution partners, an award-winning retail registrar, the leading domain name auction service through its NameJet joint venture and an interest in more than 100 new Top Level Domain registry operator agreements or applications through Rightside affiliate, United TLD Holdco Limited, trading as Rightside Registry. Following its planned separation from Demand Media, Rightside will be home to some of the most admired brands in the industry, including eNomName.com, and NameJet (in partnership with Web.com). Headquartered in Kirkland, WA, Rightside has offices in North America, Europe and Australia. For more information please visit www.rightside.co.

About Demand Media

Demand Media, Inc. (NYSE:DMD) is a leading digital media and domain name services company that informs and entertains one of the internet’s largest audiences, helps advertisers find innovative ways to engage with their customers and enables publishers, individuals and businesses to expand their online presence. Headquartered in Santa Monica, CA, Demand Media has offices in North America, South America and Europe. For more information about Demand Media, please visit www.demandmedia.com.

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