SYS-CON MEDIA Authors: Elizabeth White, Liz McMillan, Pat Romanski, Esmeralda Swartz, Kevin Jackson

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BlackBerry Forges Ahead with Introduction of New Products and Services

Company Underscores Strategy with Renewed Focus on Core Strengths in Security, Productivity, Communications and Collaboration

BARCELONA, SPAIN -- (Marketwired) -- 02/25/14 -- Mobile World Congress 2014 - BlackBerry Limited (NASDAQ: BBRY)(TSX: BB), a world leader in mobile communications, today announced new enterprise solutions, partnerships and smartphone models to enable enterprises and individuals to maximize their productivity, communication and collaboration.

The launch of these solutions underscores BlackBerry's efforts to deliver technologies across the entire mobile spectrum - from the enterprise to the end user.

"We have engineered a new strategy to stabilize the company and restore our customers' confidence in BlackBerry," said John Chen, Executive Chairman and CEO at BlackBerry. "The announcements made during Mobile World Congress demonstrate that BlackBerry is looking to the future and bringing solutions to market that matter most to our customers. These secure solutions emphasize our strengths in enterprise mobility, while empowering end users to become more productive with technologies that drive communications and collaboration."

Secure and Private Mobility Solutions for Enterprises


--  The next generation of BlackBerry® Enterprise Service (BES), BES12,
    will enable organizations to develop enterprise-grade applications that
    are quickly deployed to BlackBerry smartphones and other mobile devices.
    The BES12 platform will offer backward and future compatibility,
    unifying BES10 and BES5 on to one platform. The flexibility and
    scalability of the new BES12 architecture will also provide customers
    with the ability to move securely from on-premise to the cloud
    effortlessly and securely.
--  A new EZ Pass program will enable a free migration path for customers to
    move from BES and other MDM platforms to BES10. For existing BlackBerry
    customers, the EZ Pass program will match any active existing on-premise
    BES license and any active license customers may have from other MDM
    vendors with a corresponding Silver BES10 perpetual license(i).
    Customers will also receive free Advantage level technical support with
    their new license to help them get up and running fast.
--  A new BES pricing and licensing structure will provide two simple tiers,
    Silver and Gold. Silver includes full device, application, email and
    security management for BlackBerry, iOS® and Android™ devices,
    including the unique BlackBerry® Balance™ technology, a
    containerization solution that separates personal and work data on
    BlackBerry 10 smartphones. Gold adds BlackBerry's Secure Work Space
    containerization solution for iOS and Android, and advanced BlackBerry
    10 management and security features for the most security-conscious
    organizations, including government, financial services and healthcare.
--  eBBM™ Suite, a new family of products and services that work with
    BlackBerry smartphones and BES and BES10 to provide enterprise-class
    mobile messaging that brings together the core strengths of BBM with
    features and capabilities aimed at enterprises. BBM Protected will be
    the first solution offered in the new eBBM Suite, bringing regulated
    industries the most secure and reliable real-time mobile messaging in
    the industry.

BlackBerry also revealed some of the latest companies to adopt BES10, including Daimler AG and Airbus Group. These distinguished corporations are part of an industry-leading 80,000 companies whose communications are secured by BlackBerry.

New Devices for "Making Things Happen"


--  BlackBerry® Z3 smartphone is an upcoming all-touch BlackBerry® 10
    smartphone designed for customers in Indonesia. The stylish yet
    affordable 5" smartphone will come with the latest BlackBerry 10 OS,
    version 10.2.1, and exceptional productivity features. The BlackBerry Z3
    is the first product to emerge from the Company's strategic partnership
    with Foxconn.
--  BlackBerry® Q20 smartphone is an upcoming QWERTY smartphone that
    merges the power of BlackBerry 10 with the classic BlackBerry design and
    experience, realized with hard buttons as well as an integrated
    trackpad. With a new 3.5" touchscreen and keyboard with frets and
    sculpted keys, the device will feature the familiar workflow and
    efficiency that BlackBerry fans continue to value in a BlackBerry QWERTY
    smartphone.

The new BlackBerry Z3 smartphone is expected to be available from leading carriers and retailers in Indonesia in April. The new BlackBerry Q20 smartphone will be available in the second half of 2014. Further details on pricing and availability for both smartphones will be announced at launch. For more information about BlackBerry 10, visit www.blackberry.com/blackberry10OS.

The BES12 platform will be available by the end of 2014. An early adopter program will be open for participation this summer. For more information on BlackBerry's enterprise mobility management solutions, please visit www.BES10.com.

The EZ Pass offer including Advantage-level technical support will be available March 31, 2014 through January 31, 2015. Please visit www.blackberry.com/ezpass to apply for the program.

The Silver and Gold pricing structure will be in effect beginning March 31, 2014. Please visit www.blackberry.com/pricingupdate.

(i) Terms and conditions apply

About BlackBerry

A global leader in mobile communications, BlackBerry® revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Asia Pacific and Latin America. The Company trades under the ticker symbols "BB" on the Toronto Stock Exchange and "BBRY" on the NASDAQ. For more information, visit www.blackberry.com.

Forward-looking statements in this news release are made pursuant to the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995 and applicable Canadian securities laws. When used herein, words such as "expect", "anticipate", "estimate", "may", "will", "should", "intend", "believe", and similar expressions, are intended to identify forward-looking statements. Forward-looking statements are based on estimates and assumptions made by BlackBerry Limited in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that BlackBerry believes are appropriate in the circumstances. Many factors could cause BlackBerry's actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including those described in the "Risk Factors" section of BlackBerry's Annual Information Form, which is included in its Annual Report on Form 40-F (copies of which filings may be obtained at www.sedar.com or www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on BlackBerry's forward-looking statements. BlackBerry has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

BlackBerry and related trademarks, names and logos are the property of BlackBerry Limited and are registered and/or used in the U.S. and countries around the world. All other marks are the property of their respective owners. BlackBerry is not responsible for any third-party products or services.

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