SYS-CON MEDIA Authors: Elizabeth White, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Clean Master Smartphone Survey: Gentlemen Prefer Androids; Women Tempted By Apple

MOBILE WORLD CONGRESS - Clean Master today announced the findings of a new mobile device survey, which was conducted by TNS as a national poll of 1,000 U.S. adults. The research discovered that the top five mobile device brands Americans rank as their favorite include Apple (39%), followed by Samsung (29%), LG (10%), HTC (4%), and Nokia (3%). The #1 choice of brand varied when it came to demographics such as gender, geographic location, and age:

         
#1 Favorite Mobile Device Brand By Gender   #1 Favorite Mobile Device Brand By Location   #1 Favorite Mobile Device Brand By Age

Women (45%): Apple

  South (40%): Apple   Under 30 (44%): Apple
Northeast (40%): Apple   30-39 (43%): Apple
  North Central: (40%): Apple   40-49 (36%): Samsung
Men (33%): Samsung West (37%): Samsung   50-59 (34%): Apple
    60+ (36%): Apple
 

The mobile device brands that received the least favor by America include BlackBerry (2%), Microsoft (1%), and Sony Ericsson (less than 1%).

In addition to determining the nation’s most popular mobile device brands, the smartphone performance boosting app maker Clean Master polled U.S. electronic users about the frequency of which they first experience any issues with their personal technology. Of the 59% of Americans who own a smartphone, 1 in 10 said they experience performance problems like their system running slowly or crashing within the first three months of owning their new device. 2 in 10 indicated it takes between 6-12 months for problems to appear while 10% said it would take two years to experience any. Interestingly, when it comes to gender, women (13%) are more likely than men (9%) to experience problems with their new phone in the first year of having it.

“No matter what brand of mobile device you prefer, our research shows that it’s only a matter of time before your new smartphone is in need of some performance maintenance. That’s where our free Clean Master app can help—we do the heavy lifting so consumers don’t have to worry about it. It’s an easy, fast, and powerful tool to tune up your smartphone regularly so you can get the best experience with your device possible,” said Adam Morley, Product Manager at KS Mobile.

Clean Master v4.2 for Android is available for FREE download at Google Play.

Survey Methodology

This survey was conducted online within the United States by TNS on behalf of KS Mobile from February 6-10, 2014 among 1,000 adults 18 years and older. For complete survey methodology, including raw data and weighting variables, please contact Jessica Nelson at Grayling at [email protected].

About KS Mobile

KS Mobile provides a free cache cleaning application called Clean Master, which has over 30 million downloads on Google Play. Clean Master is also one of the highest rated free utility apps with a 4.8 rating (out of 5) from over one million reviews.

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