SYS-CON MEDIA Authors: Elizabeth White, Liz McMillan, Pat Romanski, Esmeralda Swartz, Kevin Jackson

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C-SAM and HyperSoft to Announce the Development of NFC- and Barcode-based Coupon Services with KDDI for the Japanese Beauty Salon Market

C-SAM, Inc. and HyperSoft Co., Ltd. today announced the development of a new value added service with KDDI CORPORATION for the “Salon de Wallet” application – a mobile membership card application for the Japanese beauty salon market. The application will allow for NFC- (near field communication) and Barcode-based coupon redemption to acquire new customers and to facilitate revisits of existing users to the salon.

“Salon de Wallet” has originally been developed by C-SAM and HyperSoft in cooperation with DNP (Dai Nippon Printing Co., Ltd.) to manage multiple membership cards of beauty salons based on barcode. Each customer’s beauty profile and transaction history is captured, enabling salon owners to communicate directly with each customer. Customers can view their reward point status, make appointments, receive beauty tips, feeds for beauty, healthcare, fashion, and gourmet, free-sampling and other lifestyle trends, and also access an exclusive e-commerce site where they can shop at the salon. Furthermore, they can take a picture (hair, nail and face) after the beauty session in the salon and save it to their personalized beauty album or share it via social networks.

The “Salon de Wallet” app is based on C-SAM’s mobile transaction platform (MTP) and is fully integrated into HyperSoft’s POS (point-of-sale) system, serving more than 7.5 million customers in more than 2,200 beauty salons in Japan. For the new NFC- and Barcode-based coupon service, KDDI adds its Trusted Service Management (TSM) solution and NFC mobile technologies. HyperSoft will promote the coupon services to the beauty salons with C-SAM, and DNP provides the NFC reader/writers to the beauty salons through HyperSoft.

“We are proud that our cooperation with HyperSoft and DNP has been expanded and with the addition of KDDI’s services will lead to a new juicy product that will influence the beauty salon market in Japan,” said Felix Marx, Chief Executive Officer, C-SAM. “We look forward to continuing our work to offer new mobile solutions for the Asian and the worldwide markets.”

Hiroyuki Shinchi, Chief Executive Officer, HyperSoft, stated, “Our current solutions ‘Salon de Net’ and ‘Salon de Wallet’ have been very strong positioned to maintain the relationship with existing customers in the beauty salon market. Our solutions will be more powerful by this VAS, NFC and Barcode based coupon service, for attracting customers based on these three companies’ technologies and each strong assets in the market.”

C-SAM and DNP will showcase the NFC-based coupon demo for the “Salon de Wallet” application at Mobile World Congress in Barcelona February 24-27, at the DNP booth 1F21.

Earlier this week MasterCard announced it has entered into an agreement to acquire C-SAM to speed the development and deployment of mobile wallets and payment solutions globally. More information can be found at http://newsroom.mastercard.com/press-releases/.

About C-SAM

C-SAM, Inc. is a pioneer in secure mobile transactions technology. The company provides turnkey services to carriers, banks, merchants, settlement networks, healthcare providers, and large infrastructure providers. C-SAM has launched commercial services in the US, Japan, Vietnam, India, Singapore, and Mexico. For more information, visit http://www.c-sam.com or follow us on Twitter at @c_sam_inc.

About HyperSoft

HyperSoft provides beauty salon merchants with specialized POS system, operation management system and CRM (Customer Relations Management) for beauty salon industry (Hair salon, Nail salon, Beauty massage and treatment, etc.). HyperSoft has over 2,200 beauty salons and serves 7.5M salon users nationwide. Visit http://salondewallet.com

About KDDI CORPORATION (KDDI)

KDDI is one of the largest mobile communication service providers in Japan, and provides mobile communication service platform, mobile communication devices or mobile communication services including Near Field Communications (hereinafter referred to as “NFC”) services to customers, such as coupon, ticketing, payment, etc.

About Dai Nippon Printing Co., Ltd. (DNP)

DNP is one of the world’s largest comprehensive printing companies, with annual sales of 1.447 trillion yen and approximately 39,445 employees as of March 2013. DNP’s wide range of businesses includes publication printing, commercial printing, smart cards, business forms, network business and electronic components. More information about DNP can be found at www.dnp.co.jp/index_e.html

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