|By PR Newswire||
|February 25, 2014 06:01 AM EST||
LOS ANGELES, Feb. 25, 2014 /PRNewswire/ -- Chideo (charity + video), the latest venture from entrepreneur and philanthropist Todd Wagner, today announced the launch of a new flash sweepstakes series available exclusively to fans registered on the free digital platform.
Designed to mobilize the way consumers give to charity, Chideo gives fans the power to vote on and suggest the video content they want to see from their favorite celebrities from the worlds of film, television, music, sports, culture and beyond. The resulting videos are then available on the Chideo website and App for a modest donation to the celebrity's charity of choice.
Employing a flash-sale approach unique to the world of philanthropy, Chideo Flash Sweeps will be open for a limited time and only to registered users, who will also receive exclusive sneak peeks at future opportunities. Fans can earn one free entry for every vote they cast on Chideo. Those who choose to donate to the selected charity receive additional contest entries.
Chideo kicks things off with multiple Emmy® and Golden Globe® winner Bryan Cranston ("Breaking Bad," "Malcom in the Middle"). Cranston is offering two free tickets to opening night of his new Broadway play, "All the Way," as well as an invitation to be his guests at the private after-party on March 6. This inaugural Chideo Flash Sweeps kicks off at 12:01 a.m. PST on February 25 and closes at 11:59 p.m. PST on February 27. All proceeds will benefit Cranston's charity of choice, the National Center for Missing & Exploited Children.
"The National Center for Missing & Exploited Children is a wonderful organization that protects kids from online exploitation and helps bring missing children home safely," said Bryan Cranston. "By partnering with Chideo, I'm not only bringing fans the chance to win a Broadway experience of a lifetime but together, we're also helping NCMEC continue their extraordinary work."
With multiple events slated to roll out in the coming months, including NBA Playoffs Tickets from All-Star Chris Paul and VIP passes to an upcoming Linkin Park concert in Europe, Chideo Founder and CEO Todd Wagner says this is just one more way Chideo is making it easy and fun to give back.
"Chideo is dynamic," Wagner said. "You want to come back every day because there is always a new topic to vote on or a new video to watch from one of our celebrity ambassadors. Our new flash sweepstakes series is a fantastic extension of our commitment to providing fresh, entertaining and often surprising ways for fans and celebrities to engage with one another in the spirit of doing good."
Chideo (charity + video = chideo) is an interactive voting, suggestion and video platform where fans can discover and inspire one-of-a-kind content and experiences from their favorite personalities, all while making the world a better place. Chideo features personality-driven content across the broad spectrum of entertainment, sports, music, fashion, food, design and culture. With the option to donate and watch these exclusive videos, fans not only enjoy entertainment from their favorite personalities, but they also make valuable contributions to their respective charities. Chideo was founded by entrepreneur and philanthropist, Todd Wagner. The Chideo App was recently named one of Mashable's 5 Apps You Don't Want to Miss, as well as a Must Have Download by AppAdvice Daily and a Best New App on the App Store.
ABOUT THE NATIONAL CENTER FOR MISSING & EXPLOITED CHILDREN
The National Center for Missing & Exploited Children is a 501(c)(3) nonprofit organization established in 1984. Designated by Congress to serve as the nation's clearinghouse on issues related to missing and exploited children, the organization operates the toll-free 24-hour national missing children's hotline which has handled more than 3,762,000 calls. It has assisted law enforcement in the recovery of more than 185,000 children. The organization's CyberTipline has handled more than 1,949,000 reports of child sexual exploitation and its Child Victim Identification Program has reviewed and analyzed more than 90,420,000 child pornography images and videos. The organization works in cooperation with the U.S. Department of Justice's Office of Juvenile Justice and Delinquency Prevention. To learn more about NCMEC, call its toll-free, 24-hour hotline at 1-800-THE-LOST (1-800-843-5678) or visit its web site at www.missingkids.com. Follow NCMEC on Twitter (@MissingKids) and like NCMEC on Facebook (www.Facebook.com/MissingKids).