|By Business Wire||
|February 25, 2014 06:02 AM EST||
WideOrbit Inc., the leading provider of advertising management software for media companies, is pleased to announce that Susie Hedrick has joined the company as Vice President of Sales and Business Development for Radio.
Hedrick is a highly regarded broadcast technology veteran with more than twenty years of experience in the industry. Most recently, Hedrick was Senior Vice President of Sales and Business Development for Marketron where she was responsible for driving the company’s revenue growth and corporate partner strategy. Hedrick was with Marketron for more than 15 years. Prior to her role in business development, she served as Director of Product Management where she led product strategy and was responsible for more than a dozen product lines.
“Susie possesses impressive leadership qualities and a keen knowledge of the broadcast software business,” said Mark Moeder, General Manager for Radio at WideOrbit. “We’re extremely excited to have her join our team and look forward to blending her experience and perspective with our growing products.”
WideOrbit provides innovative solutions for managing the business of advertising sales operations. WideOrbit’s comprehensive product line for radio helps clients manage the entire workflow of advertising sales, from placement and optimization through to automation and invoicing. More than 1,000 radio stations are live on WO Traffic, WideOrbit’s leading sales, traffic and billing solution, and more than 3,200 radio stations are operating on WideOrbit Radio Automation platforms.
“I am honored to join WideOrbit,” stated Hedrick. “The company’s commitment to development, passion for the industry and dedication to client satisfaction is very compelling and shows through in the technology they have brought to the market, and in the strong relationships they have built with customers and partners. I look forward to being a part of WideOrbit’s continued success.”
“Susie is immensely talented and well respected in the industry,” said Eric R. Mathewson, Founder and CEO of WideOrbit. “She has a clear understanding of the marketplace and we are very excited that Susie has joined the WideOrbit team.”
WideOrbit (www.wideorbit.com) is the leading provider of advertising management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 2,600 Television stations, Radio stations and Media Networks around the globe use WideOrbit Traffic software and another 3,200+ stations operate on WideOrbit Radio Automation platforms. WideOrbit software manages more than $24 billion in advertising revenue annually. Clients include: Bell Media, Corus Entertainment, DirecTV, Entercom Communications, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, Midwest Communications, NBCUniversal, NHL Networks, Rogers Communications, Scripps Television Group, Tribune, Yankee Entertainment Sports, Univision and more than 300 other major media organizations. WideOrbit is headquartered in San Francisco, with offices in Seattle; Denver; Dallas; Birmingham, AL; and Agawam, MA.