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February SAAR to Hit 15.4 According to TrueCar; 2014 New Vehicle Sales Expected to be up 1 Percent Year-Over-Year

Estimated incentive spending climbs above $2,600 per vehicle - highest since 2010

SANTA MONICA, Calif., Feb. 25, 2014 /PRNewswire/ -- TrueCar, the negotiation-free car buying platform, today released its February 2014 sales and incentives forecast, which shows the following:

  • New light vehicle sales in the U.S. (including fleet) are expected to be 1,197,000 units, up 0.5 percent from February 2013 and up 18.5 percent from January 2014.
  • Seasonally Adjusted Annualized Rate ("SAAR") of 15.4 million new vehicle sales is up 1.0 percent from February 2013 and up 0.6 percent over January 2014.
  • Share of retail sales is up 2.9 percent compared to February 2013 and down 0.7 percent from January 2014.
  • Fleet and rental sales are expected to make up 19.7 percent of total industry sales in February 2014.
  • The industry average incentive spending per unit will be approximately $2,633 in February 2014, an increase of 5.1 percent from February 2013, and an increase of 3.3 percent from January 2014.
  • Used car sales* are estimated to be 3,302,000. The ratio of new to used is estimated to be 1:2.8 for February 2014.

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"With February incentives hitting a three-year high and inventory levels at their peak since 2009, we expect elevated incentive spending to continue," said Larry Dominique, President of ALG and Executive Vice President of TrueCar. "March is going to be a 'must-win' month for dealers if they hope to have a successful 2014."

Forecasts for the top eight manufacturers for February 2014:

Unit Sales

Manufacturer

February 2014
Forecast

% Change vs. February
2013

% Change vs. January
2014

FCA

147,000

5.7%

15.6%

Ford

182,000

-6.8%

18.6%

GM

211,000

-5.9%

23.0%

Honda

109,000

0.9%

19.0%

Hyundai/Kia

95,000

1.3%

17.3%

Nissan

113,000

13.4%

24.9%

Toyota

166,000

-0.2%

13.4%

Volkswagen Group

46,000

1.9%

25.4%

Industry

1,197,000

0.5%

18.5%


Market Share

Manufacturer

February 2014 Forecast

Feb-13

Jan-14

FCA

12.3%

11.7%

12.6%

Ford

15.2%

16.4%

15.2%

GM

17.6%

18.8%

17.0%

Honda

9.1%

9.1%

9.1%

Hyundai/Kia

7.9%

7.9%

8.0%

Nissan

9.4%

8.4%

9.0%

Toyota

13.9%

14.0%

14.5%

Volkswagen Group

3.8%

3.8%

3.6%


Incentive Spending

Manufacturer

Feb. 2014 Incentives

% Change vs.

Feb. 2013

% Change vs.

Jan. 2014

Total Spending

FCA

$3,012

-10.1%

3.0%

$    442,747,322

Ford

$3,305

15.6%

2.2%

$     601,580,035

GM

$3,204

-5.1%

1.4%

$     676,022,736

Honda

$2,043

45.9%

4.4%

$     222,708,357

Hyundai/Kia

$1,978

35.5%

2.0%

$     187,870,737

Nissan

$2,613

2.8%

3.5%

$    297,249,669

Toyota

$1,915

22.7%

3.2%

$    317,897,527

Volkswagen Group

$2,581

28.0%

4.6%

$     117,587,446

Industry

$2,633

5.1%

3.3%

$ 3,148,314,510

TrueCar bases its forecast on actual transaction data. The transaction data based forecast is refined by other current and historical factors that impact vehicle sales, including inventory, incentives, fuel prices, and macro economic data (major stock market indexes, consumer confidence, new home starts and CPI).  TrueCar does not adjust for selling days in year-over-year percentage change calculations.

*Used car sales figures include sales from franchise dealerships, independent dealerships and private party sales

About TrueCar 
TrueCar is the negotiation-free car buying platform. TrueCar empowers car buyers by giving them transparent insight into what others actually paid, upfront pricing information, and a network of trusted TrueCar Certified Dealers who provide guaranteed savings certificates and seamlessly complete the car purchase. The reality is buying a car is painful and buyers fear they are going to overpay. TrueCar's transparent upfront pricing information and guaranteed savings certificate make the car buying process simple so buyers never overpay. TrueCar's mission is to prove that truth and transparency is a more profitable way of doing business -- starting with automotive. Its national network of more than 7,000 TrueCar Certified Dealers is committed to providing negotiation-free savings for some of the country's largest membership and service organizations, including AARP, American Express, AAA, USAA and Consumer Reports. Note: Not all program features are available in all states. Go to www.truecar.com for program details. TrueCar is a privately held company headquartered in Santa Monica, Calif., with offices in Santa Barbara, Calif., San Francisco, Calif., and Austin, Texas.

SOURCE TrueCar

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