SYS-CON MEDIA Authors: Peter Silva, Liz McMillan, Yeshim Deniz, Elizabeth White, Pat Romanski

News Feed Item

RTB Demand-Side Platform The Trade Desk, Inc. Closes $20M Funding Led by Hermes Growth Partners, with Additional Participation from IA Ventures

Today, global demand-side platform The Trade Desk, Inc. announced $20M in Series B funding led by Hermes Growth Partners with additional participation from seed and Series A investor IA Ventures. The growth round will further power The Trade Desk’s expansion into its international markets, including Europe, Asia Pacific, Australia, and Northern Asia. Following the round, Alex Kayyal of Hermes Growth Partners joins The Trade Desk board of directors.

Within the last 12 months, The Trade Desk opened offices in Singapore, Sydney, Australia, and Hamburg, Germany, as well as expanding into major US media markets outside its Ventura, Calif. headquarters and New York offices. While the team has more than doubled in size, the company remains committed to growing strategically in core media markets in response to client demand.

Juan Villalonga, co-founder of Hermes Growth Partners and former chairman and CEO of Telefónica adds, “We are pleased to join Jeff Green and The Trade Desk as they grow the programmatic advertising ecosystem. The opportunity to expand internationally was of particular interest, and we are excited to partner with The Trade Desk in its next chapter of growth.”

Kayyal adds, “In meeting with the leadership team, understanding Jeff’s vision for the industry, and seeing their performance during the last four years, we knew we had found an opportunity to support a company at a core moment of growth. We look forward to sharing continued success.”

Series A investor IA Ventures, led by founder and managing partner Roger Ehrenberg, joined this funding round. Ehrenberg agrees: “We have been partners with Jeff and The Trade Desk since the beginning, and we’re thrilled to join a growth round that will fuel its phenomenal performance on a global scale.” Ehrenberg continues, “Jeff has achieved undeniable results and is laser-focused on evolving the advertising industry. It’s a combination we are proud to power.”

Green, The Trade Desk’s CEO and co-founder, highlights that the company has been profitable for more than a year, growing revenue by hundreds of percentage points year-over-year on limited capital. “This round’s goal is to fuel uninhibited growth. Nearly $600B is spent in all advertising globally each year, and right now RTB represents only $4B. As budgets continue to shift into programmatic, we are building a buyer’s platform that will power companies for years to come.”

Green continues, “We found the right partners on this round in the team at Hermes Growth Partners, and are thrilled to see Roger and the team at IA Ventures double down on the success we have seen thus far.” The Trade Desk’s Chief Operating Officer, Rob Perdue, also joins the company’s board of directors.

About The Trade Desk, Inc.

The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators, and their advertisers best-in-class technology to manage display, social, and video advertising campaigns.

The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. By maintaining a pure buy-side focus, The Trade Desk delivers on branding and performance for clients worldwide.

Headquartered in Ventura, Calif., The Trade Desk has offices across the United States, Europe, and Asia. For more information, or to request a demonstration of the platform, please visit http://www.thetradedesk.com.

About Hermes Growth Partners

Hermes Growth Partners is a growth equity firm focused on the technology sector globally. We invest in high-potential companies led by exceptional entrepreneurs. Our goal is to help each entrepreneur scale and accelerate the growth of their business to create value. We provide extensive operational experience, in-depth sector knowledge and long-term capital. More information is available at www.hermesgrowthpartners.com.

About IA Ventures

IA Ventures is an early-stage venture capital firm that invests in companies creating competitive advantage through data. We believe that using data as a core asset will drive innovation in everything from storage and processing infrastructure to analytics to data-driven products and services. With that in mind, we focus on businesses that use cutting-edge technology to manage and extract value from today's massive, occasionally unstructured, often real-time datasets. For more information, please visit http://www.iaventures.com/

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developmen...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
The WebRTC Summit 2015 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
There are 182 billion emails sent every day, generating a lot of data about how recipients and ISPs respond. Many marketers take a more-is-better approach to stats, preferring to have the ability to slice and dice their email lists based numerous arbitrary stats. However, fundamentally what really matters is whether or not sending an email to a particular recipient will generate value. Data Scientists can design high-level insights such as engagement prediction models and content clusters that a...
ScriptRock has been included in the list of "Cool Vendors" in the "Cool Vendors in DevOps 2015" report by Gartner, Inc.* ScriptRock provides visibility into the configuration state of an organization's IT environments, enabling the continuous delivery of mission critical services. For enterprises where downtime is not an option, ScriptRock's system-wide overwatch offers the assurance that misconfigurations and anomalies are caught before they affect the business. By satisfying this fundamental ...
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Ras...
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover ...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using ...
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises a...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Database apps on mobile devices shouldn't stop working when there's limited or no network connectivity. In his session at 16th Cloud Expo, Bradley Holt, a Developer Advocate for IBM Cloudant, will discuss how to bring data stored in a cloud database to the edge of the network (and back again), whenever an Internet connection is available. He will demonstrate techniques for replicating cloud databases with mobile devices in order to build offline-enabled mobile apps that can provide a better,...
SYS-CON Events announced today that Secure Infrastructure & Services will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Secure Infrastructure & Services (SIAS) is a managed services provider of cloud computing solutions for the IBM Power Systems market. The company...
In his session at WebRTC Summit, Peter Dunkley, Technical Director at Acision, will look at creating interactive communications via the web by adding messaging, file transfer, and group communication (group chat and audio/video conferencing) into the web experience. He will also discuss potential applications of this technology in areas including B2B, B2C, P2P, and gaming. Peter Dunkley is Technical Director at Acision. He graduated from The University of Edinburgh in 2000 with a BSc (Hons) in ...
The cloud has transformed how we think about software quality. Instead of preventing failures, we must focus on automatic recovery from failure. In other words, resilience trumps traditional quality measures. Continuous delivery models further squeeze traditional notions of quality. Remember the venerable project management Iron Triangle? Among time, scope, and cost, you can only fix two or quality will suffer. Only in today's DevOps world, continuous testing, integration, and deployment upend...
Cloud and Big Data present unique dilemmas: embracing the benefits of these new technologies while maintaining the security of your organization's assets. When an outside party owns, controls and manages your infrastructure and computational resources, how can you be assured that sensitive data remains private and secure? How do you best protect data in mixed use cloud and big data infrastructure sets? Can you still satisfy the full range of reporting, compliance and regulatory requirements? In...